National Repository of Grey Literature 103 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Volodymyr Zelensky's election campaign from 2019 as a response to the demands of Ukrainian society
Shvets, Oleksii ; Mlejnek, Josef (advisor) ; Hájek, Lukáš (referee)
This thesis examines the election campaign of Volodymyr Zelensky, specifically the question of whether Volodymyr Zelensky's brand was created during the election campaign before the presidential election in Ukraine in 2019. If such a brand was created, then whether Volodymyr Zelensky's success in the elections was the result of marketing techniques related to branding only, or whether candidate Zelensky's successful brand was not only the result of competent application of marketing techniques, but also the result of reflection of the public's requests on key socio-political issues. In the theoretical chapter we study the theory of branding in politics and highlight the main characteristics that a modern political brand should possess. In the second chapter, we present the key socio-political issues that worried the public in the period leading up to the elections and directly influenced the campaign. In the next chapter we will present several key factors and events that cannot be categorized as problematic phenomena, but which will also help to understand the reasons for Zelensky's electoral victory. In the next chapter we will examine Volodymyr Zelensky's election campaign and answer the question if Zelensky's political brand was created. In the last chapter we will compare the campaign rhetoric...
Meanings of the word populism and their changes in czech political debate 2013-2021
Staněk, Jan ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
The thesis "The Meanings of the Word Populism and Their Transformations in the Czech Political Debate 2013-2021" deals with how the term populism and its derivatives were portrayed in the Czech media between 2013 and 2021, with a focus on the periods of political campaigns before the elections to the Czech Chamber of Deputies. In the theoretical part of the thesis, the main concepts addressed by contemporary academic research on this phenomenon are summarized, including the theory of populism as a thin ideology, political discourse, and socio-cultural phenomenon. Furthermore, the contemporary context of the examined period is presented, including the main political actors, the course of election campaigns, and the topics that appeared in the political and media debate during the investigated period. The methodological part introduces the research method used, which is Berelson's content quantitative analysis, and outlines its basic limitations. The practical part first presents the research itself and its parameters, including predetermined hypotheses and research questions it works with. Subsequently, the results are presented, confronted with the hypotheses, and an answer to the research question is sought. Among the main findings of the practical part of the thesis is the revelation of a...
Political billboards and posters in urban space: Case study of Prague
Weyrová, Dominika ; Hána, David (advisor) ; Shavit, Anna (referee)
This thesis deals with political billboards and posters in the city space before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021. For the research purposes of this thesis, three cadastres with different compositions of usually living inhabitants (Stodůlky, Černý Most, and Dejvice) were selected and then compared with each other. The aim was first to examine the spatial distribution of the campaigns in these Prague cadastres, whether they differed in their frequency or even in the content of their messages. Next, the perception of billboards and posters in election campaigns by potential voters was investigated through a questionnaire survey, and in the last part, the strategies used by individual political groups when working with billboards and posters were examined. The first output was map displays, which showed differences in frequency in the selected cadastres, but content differences within cadastres were not noted in the research. Another output was the fact that people generally notice billboards or posters in the city space, some of them perceived rather positively, others rather negatively, but the vast majority of them rejected being influenced by them during the elections. The interviews with party representatives about deployment strategies...
Transforming Democracy in the Digital Age: The Cambridge Analytica and Facebook Scandal
Tomšů, Adriana ; Šindelář, Jakub (advisor) ; Mejstřík, Martin (referee)
This bachelor's thesis focuses on the issue of the adaptation of democracy to the increasing influence of digitization. First, in the introductory part, the context is set in the ongoing debate about the given issue within the experts. After that, key concerns about democracy in the digital age, the attitudes of optimists and pessimists, and the possibilities of using social networks in political campaigns are presented. Subsequently, the practical part contains qualitative research, which is carried out using the case study method. The chosen case study is the misuse of data in the Brexit campaign, also known as the "Cambridge Analytica & Facebook scandal". The final part deals with the reaction of the European Union and the attitude towards the current measures. The aim of the thesis is to point out the issue of misuse of digital platforms in the framework of political campaigns and the violation of the basic principles of democracy. The thesis seeks an answer to the main research question leaked in the introduction: "Can we consider the way in which the European Union responded to the growing influence of technology in political campaigns to be sufficient?". Based on the obtained data and a detailed analysis of the given case study, this thesis concludes that the current measures in connection...
Intertextuality of celebrity politician exemplified by Volodymyr Zelenskyy and his role in TV series Servant of the People
Bessarab, Mariia ; Reifová, Irena (advisor) ; Kárníková, Lydie (referee)
This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...
Vliv vynaložených finančních prostředků na výsledky voleb
Novák, Ondřej
This bachelor thesis deals with the quantification of the influence of spent funds on the results of elections in the Czech Republic and political marketing. The aim is to evaluate the relationship between finances and votes obtained in elections. The first part explains the concepts of political marketing. Subsequently, data from the presidential, senate and parliamentary elections to the European Parliament and the Chamber of Deputies of the Czech Republic are statistically processed. These data are commented and subsequently also transferred to the general level of elections in the Czech Republic. Recommendations are also made for setting up a successful election campaign.
A comparisonof setting Donald Trump's agenda in the US presidential elections in 2016 and 2020
Kratschmer, Adam ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The importance of social media in U.S. politics is on the rise and influences what journalists write about, which can affect what readers consider important. During the last presidential election, Twitter became an important communication tool for one of the candidates, Donald Trump. The first part of this thesis examines Trump's communication strategy on Twitter during both the 2016 and 2020 presidential elections. Specific Twitter tools that may have influenced the resulting number of responses are analyzed. A higher number of reactions to tweets caused them to reach journalists more often, who reported the content to their readers, thus giving Trump's account more attention. The second part examines the intermediate agenda-setting effect between the most circulated US newspapers and Trump's tweets, and tracks how often Trump, and his Twitter account were referenced in selected media outlets during both presidential campaigns. Using quantitative content analysis, it was found that the use of the twitter account varied significantly during the campaigns and different tools received different responses. It also showed that there were common themes, but also very different themes. When comparing mentions, it was found that Trump and his twitter account were mentioned significantly less than in the...
Analysis of Facebook negative campaigns led by leaders of selected political parties before the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021
Mrázek, Patrik ; Shavit, Anna (advisor) ; Nečas, Vlastimil (referee)
1 Abstract This thesis deals with the analysis of the negative campaigns run by seven leaders of political entities before the 2021 Czech parliamentary elections. Specifically, it focuses on the content found on the Facebook accounts of Andrej Babiš, Petr Fiala, Marian Jurečka, Markéta Pekarová Adamová, Ivan Bartoš, Vít Rakušan and Tomio Okamura. Attention is paid to the form and frequency of negative advertisement as it is an integral part of the pre-election period and, in the examined elections, was employed often in the campaign's strategy. In the theoretical section, negative advertising is placed into the wider scope of current trends in political communication and is tied in with political marketing tools. In relation to the unclear definition of the phenomenon, a unifying definition is introduced. Negative advertising is then further separated into subtypes, introduced in the Czech environment, and connected with concepts and theories debating the extent and perception of the use of negativity and emotion in campaigns. The quantitative analysis of content generates statistical data, explaining the method in which negative advertisement is used, its subtypes and affective components. Based on this, it evaluates the extent of negativity present in individual campaigns as well as their emotional tone....
Corruption in parliamnetary ellection discourse 2010
Kubovcová, Hana ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
This thesis discusses how the transformation of the general public and the media associated with the state of political communication. The theoretical section defines the notion of the public and the role of media in democracy and concepts are embedded in context. The empirical part focuses on the concept of corruption and how three political parties (Social Democrats, ODS, VV) planted it in their election programs for the parliamentary elections in 2010. The traditional approach defines a public as opposed to the private sector and also as an independent state space, which enables its control. Modern media is still trying to act as a watchdog of democracy, but increasingly are becoming bearers of conformity and misdemeanor taste. They focus more on the cost of campaigns and political scandals of political leaders. Political elites have perceived and obey him. They realize that the media shapes public opinion and trying to look good in the media. The existence of corruption is traditionally associated with the emergence of the state, government establishment, government, politics and power. Political parties established corruption as a key point of their election programs. Textual analysis points to the specific factors persuasive communication, such as emotionality, evaluating words, rhetoric vs....

National Repository of Grey Literature : 103 records found   1 - 10nextend  jump to record: