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Public Broadcasting Television in the Czech Republic
Kořánková, Olga ; Hubáček, Ondřej (advisor) ; Opatrný, Martin (referee)
1 The thesis Public Broadcasting in the Czech Republic focuses on Czech Television and its broadcasting which should fulfill special tasks of public service. It is divided into two main parts - theoretical and analytical. The theoretical one starts with a description of evolution of Czechoslovak television and continues with establishment of dual system of broadcasting and formation of Czech television. Then the thesis deals with public service broadcasting, its significance, potential criticism and above all its definition in the laws. The definition of public service tasks is used for the analysis in the analytical part of the thesis. In its beginning author laid down some hypotheses. For the purpose of verification of their compliance the thesis continues with the analysis of broadcasting schedule which shows differences as well as similarities between the public and the commercial broadcasting media. Last part of the bachelor thesis is dedicated to the analysis of selected programs in terms of the public service tasks defined by appropriate laws and documents. On these selected programs author tries to show the specifics and meaning of the public service broadcasting for the society.
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Launch of the public-service culture channel: Broadcast Analysis of ČT art untill the year 2014
Skalník, Jan ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
Diploma thesis "Launch of the public-service culture channel: Broadcast analysis of ČT art until the year 2014" describes the origin and development of the channel ČT art, including an analysis of how it influenced the transformation of ČT2. This thesis, therefore, includes the programme composition of both channels monitoring the period from autumn 2013 to autumn 2014, as well as the programme composition of ČT2 from autumn 2012. This allows us to evaluate how ČT2 attended to cultural broadcasting before the launch of the new and thematically specialized channel ČT art. Moreover, the thesis tries to point out the trends taking place in television broadcasting such as digitalization, fragmentation of TV audiences and media convergence. These trends are illustrated by using specific examples from the Czech Television, as well as the theoretical foundation. The theoretical part of the thesis focuses on describing public-service media, services they provide and their roles in fulfilling the cultural needs of society. In addition, it also draws attention to examples of culturally oriented channels within Europe. The results of the analysis of programme schemes of both channels are complemented by findings from interviews with the leading employees of the Czech Television, which were not aimed to focus...
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Public Broadcasting Television in the Czech Republic
Kořánková, Olga ; Hubáček, Ondřej (advisor) ; Opatrný, Martin (referee)
1 The thesis Public Broadcasting in the Czech Republic focuses on Czech Television and its broadcasting which should fulfill special tasks of public service. It is divided into two main parts - theoretical and analytical. The theoretical one starts with a description of evolution of Czechoslovak television and continues with establishment of dual system of broadcasting and formation of Czech television. Then the thesis deals with public service broadcasting, its significance, potential criticism and above all its definition in the laws. The definition of public service tasks is used for the analysis in the analytical part of the thesis. In its beginning author laid down some hypotheses. For the purpose of verification of their compliance the thesis continues with the analysis of broadcasting schedule which shows differences as well as similarities between the public and the commercial broadcasting media. Last part of the bachelor thesis is dedicated to the analysis of selected programs in terms of the public service tasks defined by appropriate laws and documents. On these selected programs author tries to show the specifics and meaning of the public service broadcasting for the society.
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Czech television and czech radio in the perspective of the PSM model: a case study
Obrovský, Petr ; Železný, Jakub (advisor) ; Trampota, Tomáš (referee)
The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...
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