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Multi-function Cultural Centre "Creative City" in Brno
Sekaninová, Jitka ; Novák,, Petr (referee) ; Vojtová, Lea (advisor)
The thesis is a radical reconstruction and completion of a unique brownfield for cultural purposes, incubator of creativity, business and housing. The building is a former penitentiary near the city center between streets Bratislavská, Soudní and Cejl. It is a historical building which is currently unused. The complex for starting young entrepreneurs in a field of culture is supposed to serve as a center for a general public of art, particularly for the areas of so called industry of creativity such as architects, designers, painters, sculptors and also musicians, designers and developers of computer games. The building is historically valuable, especially due to the original vaults in the old part of the building which remain preserverd as much as possible. Only a part of a west wing has been demolished in order to construct a new expressive form as a shape of crystal which attracts the public from the Cejl street as it could be easily overlooked otherwise. The crystal has become a dominant part of the building and servers as a main entrance. A newer, less valuable part of the complex from the Bratislavská street, has been razed so there could be an underground parking and new extensions built serving the commercial and administrative purposes. The extenstions are the two operationally and structurally separated buildings allowing opening the entire area. A coridor which these two extensions create in between expands in a direction towards the legacy parts of the complex, thus the passers-by from a general public are pulled into the creative center through an attractive front-place. The original layou of each wing is retained what influenced their functional use decently. There are studios and workshops for artists located in the existing two floors along with multi-purpose hall, design market and theater hall with a trial rooms. There are additional studios, school of art with drawing and reading rooms and commercial areas situated in the extended floors.
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Název anglicky: Grunge as Rock Music of the Early 1990s: Between Another Music Genre and a Life Style?
PODVALOVÁ, Lenka
This thesis focuses on the musical subgenre of grunge, primarily concentrates on the subculture associated with it. It explores the formation and evolution of the subgenre, its influences, and significant characteristics. Additionally, it reflects the specific visual aspects of the grunge style, which both reflected and defined the youth of that time. The work also analyzes the messages and ideas associated with the subculture, often introducing new perspectives on authenticity, freedom, and individuality. It aims to contextualize grunge within a new framework using the theories of sociologists Dick Hebdige and Erich Fromm. Through this analysis, it seeks to understand the elements and values that shape the grunge community and how they manifest in the lives of its members. Through this comprehensive approach, the thesis endeavors to aptly elucidate the multifaceted nature and depth of the grunge subculture, highlighting its significant position within cultural and social contexts.
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Czech pop-music as a platform for debating women's sexuality
Bláhová, Andrea ; Kobová, Ĺubica (advisor) ; Kolářová, Kateřina (referee)
The thesis titled Czech Popular Music as a Platform for Thematization of Female Sexuality deals with young Czech female performers who, through the lyrics of their songs, interviews in the media, and performances at concerts, thematize the female experience. I analysed the selected song lyrics of five female performers, their interviews and notes from the field diary using qualitative content analysis and further interpreted the results in seven different thematic categories. The thesis consists of a theoretical and an empirical part. In the theoretical part, I mainly focus on defining post-feminism and post-feminist sensibility, popular culture and the perception of physicality in the environment of popular music. The empirical part consists of methodology, qualitative content analysis and subsequent interpretation.
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Communication analysis of chosen Czech music artists aspiring to succeed on foreign markets during the year 2021
Vojík, Vít ; Ježková, Tereza (advisor) ; Halada, Jan (referee)
The aim of this thesis is to describe how Czech music artists use social media to promote their music in foreign countries. The theoretical part deals with the importance of building a personal brand for the growth of digital communities and describes theoretical knowledge about creating content on social media. The practical part analyses a communication of 3 selected Czech music artists aspiring to succeed on foreign markets during the year 2021. The gathered data is compared with each other and with the theory. There are communication recommendations of the author at the end of the paper.
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Podcast show discussing tranformations of czech music scene during covid times
Kulhavý, Tomáš ; Lovaš, Karol (advisor) ; Němcová Tejkalová, Alice (referee)
Practical bachelor thesis reflects the Czech music scene through the eyes of musicians, music industry operators, producents, and also technicians and sound engineers during the worldwide Covid-19 pandemic. The thesis contains two parts - a theoretical part and a practical part. The practical part, named Tones in the dark times, has the form of 15 minutes long podcast episode. Popularization-educational recording contains primarily from interviews obtained during 2021 with music industry personalities. The thesis describes a transformation of the industry and tries to define the complicated situation of interviewees. The recording is also enhanced with the author's monologues which unite interviews into one complex report. Above that, contribute factual pieces of information and the author's observations. The recording formally contains elements of a broadcast/radio report. The theoretical part is based on researched literature and other information sources. It tries to add a contextual background and describe the realization of the podcast episode. It defines necessary concepts as "podcast" and "podcasting" primarily. It also discusses the history of the phenomenon briefly and analyses the most critical government restrictions affecting the Czech cultural industry. The last chapter describes the...
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The sexual content in current music videos
Adámek, Petr ; Vedral, Jan (advisor) ; Štechová, Markéta (referee)
The idea of the dissertation study is to capture in the historical-literary form Spejbl and Hurvínek Theatre's history, characters of its personalities, marionettes, events, and introduced theatre performances in the years 1939-1990, (from the outset of the prof. Josef Skupa's professional puppetry in Pilsen in the protectoral time, through Skupa's theatrical Prague engagement after 2nd World War, over the era of dramatic acting of Miloš Kirschner, Helena Štáchová, and Martin Klásek in the socialistic period, and during normalization years, up to the capitalistic regime transformation.The graduate set up a goal of creating a media reflection of the Spejbl and Hurvinek Theatre's events, which had been noticed and evaluated by the Czechoslovak and Czech mass period daily press - (by the far-right wing fascist magazines Vlajka (1939-40) and Árijský boj (1940), by the left orientated, socialistic newspapers Rudé právo(1948,52,53,55,57,58,59,67,72,75,79,80,82,83,84,85,86,87,88), Svobodné slovo(1959,66,69,77,80,82,83,84,85,87), Mladá fronta (1957,66,75,77,81,82,84,87), by the Christian- Democratic-Conservative paper Lidová demokracie(1966,71,74,77,78,79,81,82,84,85,86,87,88), the Evening Press - Večerní Praha (1969,82), and by the right-wing, capitalistic paper - Mladá fronta Dnes (1990). In each...
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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The Import and Distribution of Gramophone Records under the Normalization in Socialist Czechoslovakia
Andrs, Jiří ; Vojtěchovský, Ondřej (advisor) ; Michela, Miroslav (referee)
This work engages in the import and distribution of the audio storages, concretely the gramophone records to Czechoslovakia. A gramophone record - differently to other audio storages like reel-to-reel tape records or later the cassettes - was meanwhile also an artefact that personified an attractive exoticness of the western world and because of its format and graphical elaboration it represented a valuable object of popular culture. The work is based on the assumption that the development of Czechoslovak musical subcultures depended largely on the distribution of gramophone records. That is why author focuses his attention on the unofficial import of the LP records by private persons. The very limited state-controlled import of this product will be also partly taken in account. An important question within this work is the import of the west-made music from other socialist states. In many of those countries licenses of those LPs were released much more often than in CSSR. Compared to the original western LPs it was easier for Czechoslovakian citizens to reach them - because of better possibilities to travel to socialist countries and yet because of a relatively low prices of eastern presses. Student also tries to revise the common notion (typical for both academic and non-academic sphere)...
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Is Czech Spotify Gender-Biased?
Křížková, Alžběta ; Hroch, Miloš (advisor) ; Lütke Notarp, Ulrike (referee)
Is Czech Spotify gender-biased? Alžběta Křížková Abstract This thesis analyses the gender inequality of music streaming platform Spotify. It focuses on Czech Spotify, ergo, on the Czech music industry between May 2020 and March 2021. The interdisciplinary study covers crucial theoretical concepts from the theory of platforms, popular music, and gender studies. It verifies whether the theory built on Anglo-Saxon tradition can be applied to the local setting. The dataset comprises of songs placed in the "TOP 200" chart and select editorial playlists. The chart illustrates song popularity based on listeners (organic listening), and chosen editorial playlists indicate the platform's promotion of songs (suggested listening). The gender gap analysis is based on a comparison of three gender ratios of songs entering the platform in total, in the playlists, and songs that make it to the chart. The empirical research utilises fundamental statistics and presents various song aspects (genre, record label, band formation, and others) in relation to artists' gender on Spotify, but also in the Czech music industry. The results show a low representation of female artists in the whole industry, while the platform actively promotes female artists via suggested listening. Organic listening endorses gender stereotypes and...
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