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Project of development of the beer tourism in Tábor region
DVOŘÁČKOVÁ, Natálie
The aim of this bachelor's thesis was to explore a potential development of beer tourism district of Tábor. The theoretical part summarizes information about gastronomic tourism, beer tourism and information services. In the practical part of the bachelor these, an analysis of beer tourism in the Tábor region was first performed. The practical part contains interviews with individual brewers about their brewery businesses, products, social media, a behavior of the visitors and other information about their activities. It further explores whether greater promotion and cooperation among the breweries in Tábor district would contribute to their growth. At the end of the work, three proposals were developed: profile on the Instagram social network, brochure about beer tourism in the Tábor region, and the last is creation of two cycle paths connecting these places.
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Beer tourism in the Liberec Region
Vonička, Martin ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. The questionnaire survey is followed up by...
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Beer tourism in the Liberec region
Vonička, Martin ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. Based on the outcomes of both parts, a SWOT...
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Analysis of Beertourism Potential in the Vysočina Region
Tišl, Radek ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of this bachelor's thesis is to make an analysis of the potential of beer tourism in the Vysočina Region. I am going to fulfill this object by compiling the analysis of location and realization conditions and spatial deployment of particular products in this region. The recommendation will be suggested based on the results from this analysis, which might help to develop the beer tourism in the investigated area.
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Gastronomic festival as a marketing tool
Tomášková, Iveta ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The aim of the thesis is to define gastronomic festivals, find out how these festivals are important for gastronomy tourism and define meaning they have for visitors and companies that participate in these festivals as well. In the theoretical part there are defined services provided in the area of gastronomy, modern trends in gastronomy and gastronomy tourism. Furthermore, particular gastronomic festivals are defined and analyzed. The practical part of the thesis consists of two questionnaires, which are designed for companies that participate in gastronomic festivals, and for visitors of such festivals. In conclusion, the contribution to the destination, companies and visitors as well are evaluated.
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Beer tourism in the Liberec Region
Vonička, Martin ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. The questionnaire survey is followed up by...
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Beer tourism in the Liberec region
Vonička, Martin ; Vágner, Jiří (advisor) ; Burda, Tomáš (referee)
The dissertation is one of a number of contributions to the research of a rather new form of tourism - beer tourism, or gastronomy tourism in a broader context. In the first part of the dissertation, the topic is grasped theoretically. Firstly, beer tourism is defined as one of the alternative forms of spending leisure time, and it is classified within tourism typology, alongside the better-known wine tourism. Tourists currently prefer the alternative forms, with an emphasis on, besides other things, tradition, authenticity and experience, which make up the values typical for participating in beer tourism. In spite of this form being at the start of its expansion in the Czech Republic, in the last few years, its dynamic has been immense, which is documented by plain statistics. In the past 3 years, almost half of the current 340 Czech breweries have been established. Further in the text, the product of beer tourism is defined and its typology is created, by which the supply side of tourism on the level of the Czech Republic as well as the Liberec region is later analysed. The second part focuses on the assessment of a questionnaire survey, with the objective of assessing the respondents' perception of the beer market and tourism in the Liberec region. Based on the outcomes of both parts, a SWOT...
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Marketing plan for selected gastronomic tours
Mokrišová, Kristýna ; Kalábová, Markéta (advisor) ; Petrů, Zdenka (referee)
The topic of this thesis is marketing of gastronomic travel agency. Gastronomic tourism is currently among the tourism trends. Based on the growing potential, in this paper will be presented fictitious gastronomic travel agency selling gastronomic tours. The main objective is to propose a marketing campaign of specific gastronomic tours. The marketing campaign will be set up to address, engage and make customers to purchase offered services. The campaign is therefore able to offer to potential customers exactly what they desire. The marketing approach is not the same to everyone, it reflects the consumer and media behavior of different target groups. Thanks to the proposed campaign the competitiveness of the company will be increased, profit will be gained, it means voluminous sales of offered tours and strong position in the market will be obtained.
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Russian gastronomy in tourism
Baranov, Nikita ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
This Bachelor thesis investigates gastronomic tourism in the Russian federation. The aim of the thesis is to research how Russian gastronomy correlates with tourism and to prove the ability of Russian gastronomy to form such popular niche of tourism as food tourism in Russia. In the theoretical part the basic characteristics of gastronomic tourism are presented and the motivating factors of gastronomy are described. The paper also contains the description of the realities of Russian cuisine and an overview of products and typical dishes from each region of Russia. The practical part is focused on the preparation of gastronomic route based on gastronomic festivals and events taking place on the territory of Russia. The thesis concludes with four gastronomic routes divided into four seasons.
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Gastronomy and Tourism - Gourmet Tours
Agafontseva, Tatiana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Nowadays it is becoming more popular to travel and at the same time to get acquainted with the gastronomy and the culture of a foreign country. The theme of this thesis is the gastronomic tourism and the offer of gourmet tours. The aim is to evaluate the current state of gastronomic tourism with the help of analysis of tours for gourmets offered by Czech and Russian travel agencies. Rating is based on the offer of gourmet tours listed on the websites of travel agencies.
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