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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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Online services of the National Library of Technology in Prague
Hedvíková, Květa ; Římanová, Radka (advisor) ; Drobíková, Barbora (referee)
The topic of this thesis focuses on the online services in the National Technical Library in Prague including e-books, the acquisition of e-magazines through consortiums and the different search catalogues that are available to users. The thesis also provides an overview of other services offered such as the TECH Subject Gateway, the Virtual Polytechnic Library, the National Repository of Grey Literature, eBooks on Demand and Ask you Library. The aim of this thesis is to evaluate the current benefits of the online services for users and to determine the future direction of their development. Powered by TCPDF (www.tcpdf.org)
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Self-publishing v českém prostředí a změny na knižním trhu s ním spojené
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
One of the first Czech research papers on self-publishing. Even though unsuccessful and forbidden authors could publish a book on their own in the past, the current phenomenon of self-publishing can be arranged on-line in just a few clicks and for much cheaper. Self- publishing began to spread since circa 2005 - in the Czech Republic and abroad simultaneously. This thesis shows how the development has unfolded differently in the Czech Republic and in the USA, which is considered the cradle of this technology. The first chapter of this thesis analyzes the history of book publishing and many different ways to publish a book, and defines self-publishing. The second chapter shows how the new technologies and media influenced the expansion of self-publishing. The third chapter analyzes and puts into context some of the Czech and the American self-publishing portals, and compares the providers of these services. Many professionals - editors, authors, and literary critics - criticize self-publishing for its amateurism and low quality content, which this work takes into account as well. This paper also documents some of the rare cases of self-published authors, who managed to succeed despite the tough competition from traditional publishing houses. In the last chapter the whole process of self-publishing...
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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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Edition profile and marketing activities of Kniha Zlín publishing
Kajabová, Marieta ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In my work I focused on small and relatively young publisher Kniha Zlín. The purpose is to provide basic information about Czech book market, history of this publisher and point on the progress of its rather specific edition profile including the current trend of e-books. On the basis of provided statistics I evaluate the success of single editions and specific titles, both paperbooks and e-books and I compare Kniha Zlín with other similar publishers. In final part of work I summarize online and offline marketing activities of Kniha Zlín and the image of publisher in media.
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Summary of Czech regional publishers, their significance and place at the current book market
Jůzová, Jana ; Stöcklová, Anna (advisor) ; Vorlíčková, Blanka (referee)
Thesis "Overview of Czech regional publishing houses, their meaning and place in today's book market" deals with regional publishers in the Czech Republic, their meaning and place in today's book market. The introduction defines the concept of regional publishers and determines who can be regarded as a regional publisher. In the next chapter evaluates marketing tools including the specifics of this segment of the book market. The next section presents an overview of publishers and detailed mapping quantitative and qualitative level of production. The conclusion reflects on the possibilities of development of publishing and selling their books in the future and is here summarized empirical research publishers responses to structured questions and clear charts. Keywords Regional publishers, Czech Republic, book market, marketing, e-books.
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E-books in special libraries - acquisition, cataloguing, services
Bártová, Tereza ; Římanová, Radka (advisor) ; Stöcklová, Anna (referee)
(english) Bachelor thesis analyzes the situation of electronic books in the Czech specialized libraries. Introductory chapters are devoted to general e-book, with a focus on scientific "e-born" monographic publications. Described are processes associated with the issue of e-books and general principles of building a library collection. I tis generally mapped the situation in the Czech specialized libraries, especially in connection with the subsidy programs of the Ministry of Education to support the infrastructure of research and development (2000-2011). Mentioned the possibility of searching e-books. Through an in-depth structured interview with a professional staff of the National Technical Library and the National Library of Medicine have found details of the acquisition, cataloguing and access to electronic books and informations are then processed and compared.
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Books as a medium and their role in contemporary world - paper or screen?
Piskáčková, Klára ; Halada, Jan (advisor) ; Vlček, JIří (referee)
The purpose of this work is to analyze the newly grown phenomenon of electronic books and electronic publishing, to map consequences of e-books in relation to paper books and to describe its pros and cons. Also, this work tries to compare ebook readers presently available on Czech market, and to make a comparison of most frequently used e-book formats. The future of e-books in the Czech Republic can be inestimable, but this work gives the opinions of some Czech publishers, booksellers and authors, trying to suggest how the future may look like.
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Ebooks and their creation
Kijkova, Eugenie ; Krejčová, Iva (advisor) ; Vlnas, Pavel (referee)
The bachelor thesis deals with area of electronic books. It deals with history of the industry and compares positives and negatives of electronic books versus classic books from the viewpoint of the authors as well as readers. It further analyses most frequently used formats in the Czech Republic and the way DRM is being applied against illegal transmission. It analyses different types of hardware used for reading electronic books and compares advantages and disadvantages of them. Also it informs about programmes suitable for editing, reading and management of electronic library. The practical part introduces tutorial how to work with Calibre software in terms of creation of electronic library, format conversion and synchronization of electronic books into e-reader. The main objective of the thesis is to provide complex insight into electronic books in current Czech market and introduction of effective ways of working with electronic books.
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