|
|
Difussion of Bitcoin in the Czech republic: The relation of innovation attributes on the innovation-decision process.
Havrland, Ladislav ; Remr, Jiří (advisor) ; Hájek, Martin (referee)
Bitcoin is a topic that affects almost the entire adult population of the Czech Republic that has an Internet connection. Almost every Czech is familiar with Bitcoin online and two-thirds of them spontaneously remember it. Bitcoin ownership was declared by 17% of respondents. Other cryptocurrencies in the Czech environment lag significantly behind in terms of key indicators. The relationship between Bitcoin attributes and the decision making process is statistically significant. Contrary to the original assumption that the attributes of Bitcoin would be the independent variable, the correlation analysis revealed that aspects of the decision-making process were the independent variable. It must be added that this result needs to be taken in the context of data measurement. The measured data shows that in the attitude and confirmation phase of the decision- making process, the relationship with the attributes of Bitcoin is positive. In stages, people perceive the attributes of Bitocin as simple and see in it the advantages that they can use. In the stages of knowledge, decision and application, the association with the attributes of Bitcoin is rather negative. At those stages, Bitcoin is difficult for people to grasp or where I don't see a use for them. Thus, the stages of awareness, decision and application...
|
|
|
The diffusion of innovation in organizations
Liebová, Veronika ; Lupač, Petr (advisor) ; Sieber, Martina (referee)
This thesis is concerned with factors of organization which have impact on diffusion of innovation in organization. Fist part describes fundamental areas of innovation diffusion theory with focus on innovation diffusion in organization. Information from organizational theory is used for better understanding of organizational nature. Second part of this thesis is systematic review of studies which describes factors with influence on diffusion of innovation in organization. Based on systematic review, there are six factors with effect on DOI - five of them are organizational factors and external influence. These five organizational factors are: organizational communication, organizational system readiness, organizational culture, individuals in organizational system and organizational structure. All of six factors are closer described within review results. In conclusion of this thesis author suggest three possible ways of future research based on these previous results of systematic review. Keywords: diffusion of innovation, organization, innovation, characteristics of organization, organizational factors
|
|
|
The Concept of Place in the Context of Transatlantic Transformations: Socio-Cultural Aspects of Changes in Selected Cities during the 20th Century
Mozr, Tomáš ; Chromý, Pavel (advisor) ; Daněk, Petr (referee) ; Gibas, Petr (referee)
This thesis deals with the concept of place and its transformation in the context of transatlantic transformations that still till nowadays stood aside the interests of the professional community. Representative place in the thesis is an example of the american bar, where the institution symbolized the newly established cultural elements gradually penetrated into the whole society and to this extent it could be viewed as a passenger concept venue. The main pillar of the thesis is to take into account sociocultural, economic, demographic and political aspects of bar environment as a peculiar manifestation of transatlantic communication. The key question to the concept of place is therefore whether the European continent was in the interwar period under a wave of Americanization, which in various locations showed a totally unique way that reflected the rising standard of living, while within the United States shaped this culture again by different way. On the other side, we meet with the complicated situation in the form of "dry" America and "thirsty" of Europe, or whether it was just an extraordinary manifestation of transatlantic relations and interaction, which would have thus secondarily been demonstrated modifications to the original concept in a European environment. The thesis is designed on...
|
|
|
The diffusion of innovation in organizations
Liebová, Veronika ; Lupač, Petr (advisor) ; Sieber, Martina (referee)
This thesis is concerned with factors of organization which have impact on diffusion of innovation in organization. Fist part describes fundamental areas of innovation diffusion theory with focus on innovation diffusion in organization. Information from organizational theory is used for better understanding of organizational nature. Second part of this thesis is systematic review of studies which describes factors with influence on diffusion of innovation in organization. Based on systematic review, there are six factors with effect on DOI - five of them are organizational factors and external influence. These five organizational factors are: organizational communication, organizational system readiness, organizational culture, individuals in organizational system and organizational structure. All of six factors are closer described within review results. In conclusion of this thesis author suggest three possible ways of future research based on these previous results of systematic review. Keywords: diffusion of innovation, organization, innovation, characteristics of organization, organizational factors
|
|
|
Identifying innovators among consumers of modern technologies
Filová, Jana ; Boučková, Jana (advisor) ; Kovář, František (referee) ; Tomek, Gustav (referee)
The methods currently used in innovation marketing research are focused on the late phases of the innovation process and are usually methodologically complex. This limits their practical impact. The presented thesis aims to create a simple self-report scale applicable in the initial and late phases of innovation process, highly modular and suitable for wide range of research. The main battery of questions was inspired by adopter categorization by Rogers. The questions determine both (1) general characteristics of innovation adopters and (2) their relationship to a specific innovation. The scale was tested during a robust longitudinal online research, thematically focused on users of modern technologies. Representative sample of 4,000 Internet users in the Czech Republic took part in the survey from April 2013 to January 2015. The result is a new self-report scale measuring consumer innovativeness applicable for prototyping, strategic decisions and effective communication of innovations to consumers.
|
guest ::
