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Comparison of Prague and Budapest at the turn of the 19th and 20th century
Bierzová, Jana ; Štaif, Jiří (advisor) ; Vošahlíková, Pavla (referee)
Devatenácté století je stoletím, ve kterém jakoby se zrychlil vývoj lidstva a společnosti. Je to století vědy, průmyslu, literatury, divadel, dopravy, národních hnutí, nových politických směrů i nových vizí fungování společnosti. Všechny tyto fenomény se nějaký způsobem, ať už se jedná o důsledek či příčinu, pojí s městy a městským způsobem života, který se v 19. století šířil nezadržitelnou rychlostí všemi evropskými zeměmi. Města a jejich kultura se staly novými fenomény doby, symbolem civilizace, modernity a pokroku. Moderní metropole posílily svou roli centra společenského života, politiky i průmyslu a jejich obyvatelé převzali v těchto oblastech elitní postavení. Měšťanstvo a poté i dělnictvo byly společenské skupiny, jejichž morálka, cíle a hodnoty se prosadily postupně v celospolečenském diskurzu.
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Jan Otto, the businessman, the politician and the cultural personality 1841-1916
Herc, Svatopluk ; Kubů, Eduard (advisor) ; Vošahlíková, Pavla (referee)
The work deals with the person of Jan Otto (1841 - 1916) introducing him as one of the most outstanding man of business, culture, policy and economy in the Czech national society in the second half of the 19th and at the beginning of the 20th century. At the same time it documents the forming process of modern Czech national business elites. It is based mainly on the research of archive documents from the files of Otto's publishing house and his personal life deposited in Literary Archive of the Museum of Czech Literature. The work presents an analysis of factors enabling Jan Otto's participation in the contemporary Czech national elite. To cover Otto's significant social enhancement conditioned by his life-long service to the nation, Otto's work is examined from several viewpoints.
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Development of medical advertising in printed media-comparison between periodicals "Světozor" and "Týden"
Kadlec, Michal ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
This diploma thesis observes representation and evolution of medical advertisement, products and services in print. This evolution is shown on comparing the two eras, the "first republic" and modern Czech Republic. The studied years of 1928 and 2008 demarcate the period of 80 years of transformation of advertisement market, but some of the rules are the same. The goal of this diploma thesis is to describe contemporary advertisement in chosen printed media, the magazines for public without specialization or further attributes "Světozor" and "Týden" serve for the research. The thesis observes which services and products were offered, in context of what and which methods were used. The text goes on from introduction to the topic and issues and analysis of particular samples from magazines to their comparation. The results of diploma thesis is the evaluation of used rules, according to the media themselves and the timeline. Thesis deals with the regulation of medical advertisement aswell. To compare them and increase the number of samples, the advertising of cosmetics sold in pharmacies is added. .
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The image of the American woman on TV screen in 1950's
Blažková, Michaela ; Pullmann, Michal (advisor) ; Vošahlíková, Pavla (referee)
The 1950s in the United States of America brought about not only political, economic and cultural changes, but also a social change on a massive scale. The way of perceiving men and women, their work, leisure and personal ambition, changed significantly. This change was influenced by further medical, sociological and psychological discoveries, but the crucial influence came from the movies and television. The middle of the 20th century was the time when mass media became a part of everyday family life and took a firm hold in the majority of American households. The entertainment industry became involved in forming the social reflection and became influenced by it in turn. Based on the analysis of selected products from the entertainment industry which represent a sample of differing approaches in film and television, this diploma thesis explores the depiction and reflection of the perception of the family, the depiction of women, childhood, the home, relationships etc. The thesis focuses on the reconstruction of interpersonal relationships in film and television, with the emphasis on the role of women, in the context of social development in the United States of America after the Second World War and in the 1950s.
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The Czech doctress MUDr. Anna Bayerová and her friendship with Libuše Bráfová-Riegrová (text editing of diary and correspondce)
Beranová, Martina ; Ebelová, Ivana (advisor) ; Vošahlíková, Pavla (referee)
MUDr. Anna Bayerová se nikdy neprovdala, neměla rodinu ani děti, protože celý svůj život zasvětila lékařství, které v tehdejší době nebylo pro ženy snadno dostupnou záležitostí. Při dlouhé a nesnadné cestě k dosažení lékařského titulu se musela vypořádat s četnými překážkami od neporozumění rodiny, přes finanční problémy, samotu i odloučenost od domova. Anna pocházela z prostého venkovského prostředí, kde bylo zvykem po získání triviálního vzdělání nastoupit životní dráhu ženy v domácnosti. Zatímco její starší sestra se v tomto ohledu nevymykala zavedenému stereotypu, Anna se rozhodla pokračovat ve studiu, což bylo v omezené míře možné pouze v Praze. Kromě možnosti dále se vzdělávat nadchlo Annu i kulturní pražské prostředí zvláště v okruhu Amerického kruhu dam. Přestože jí bylo ministerstvem vyučování a kultu povoleno studovat na gymnáziu, kde jako privatistka úspěšně zvládla všechny zkoušky až do kvinty, ke složení maturity se však nakonec nedostala. Jako vhodná příležitost se jevilo studium ve Švýcarsku, které bylo vstřícné studiu žen i ze zahraničí a na univerzitách nebylo nutné prokázat se maturitním vysvědčením. Nejdříve se vydala do Curychu, kde v té době měla za sebou první dva semestry její krajanka Bohuslava Kecková, a zhruba po roce a půl se přestěhovala do Bernu, kde v listopadu 1881 završila...
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First developmental stages of advertising in traditional media
Kesl, Jakub ; Vošahlíková, Pavla (advisor) ; Sekera, Martin (referee)
The first developmental stages of advertising in traditional media Jakub Kesl Abstract Diploma thesis "The first developmental stages of advertising in traditional media" deals with the commercial use of media in its first forms and handles the evolution of advertising communication in conjunction with the development of media. Traditional media - print, radio and television in the period starting with emergence of these media until the point of establishment of advertising as their more or less apparent part were selected as a purpose of this study. This thesis tries to answer following questions: How did the advertising in traditional media in the first moments of its existence form and evolve? How did the first developmental stages of media advertising look like? What was the reaction of the audience to new forms of media advertising? How did enter of advertising into the media influence them and their contents or how did the media influence the ads? Attention is paid to forms of impact of advertising to media and their contents and forms of impact of media on advertising, and describes the types and forms of commercial messages in traditional media in its infancy. The work is primarily concerned with the first stages of development of advertising in the countries, where the development of print,...
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Czech socialistic advertisement in the first half of 80s
Kvasnicová, Sandra ; Halada, Jan (advisor) ; Vošahlíková, Pavla (referee)
Diploma thesis "Czech Socialistic Advertising in the First Half of 1980s"deals with advertising (or propagation) industry in socialistic Czechoslovakia. The advertising of this age had different signs than commercials we know now. The commercials were quite specific, thanks to the centrally planned economy and no competitive environment. There were no classic supply - demand market, therefore the commercials and advertising itself were made to increase the product's awareness, often because of its surplus. Not to differ it from similar ones. The socialistic advertising, apart from offering products, had to educate the Czechoslovakian population to think both in state and ideological way. The main part of this work deals with ideological theories of propagation and to the process of creating such commercials. Quite a strong role played promotion companies, such as Rapid, Merkur or ČTK-Made in Publicity. Important part of the bachelor thesis is a television propagation symbolized by legendary character called Pan Vajíčko (Mister Egg).
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Czech film advertisin during the first republic
Zima, Tomáš ; Vošahlíková, Pavla (advisor) ; Bednařík, Petr (referee)
The thesis is aimed on film advertising in the period of the Czechoslovak First Republic, which is often a neglected, but extremely interesting chapter in the study of advertising history. The origin of film advertising is examined from the point of view of the advertiser, creators, but also the technical possibilities and available technical background, which was often a limiting factor for the development of film as such. The possible reach of the film advertising at the time is then illustrated by the development of the number of cinemas in Czechoslovakia, their total attendance, as well as the number of these films and the average attendance per show.
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Gastronomy as a part of life style in the Czech national print media in the period between the wars in Czechoslovak Republic
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee) ; Burešová, Jana (referee)
The doctoral thesis Gastronomy as a part of life style in the Czech national print media in the period between the wars in Czechoslovak Republic presents the results of eight years long research of food journalism in the Czech press between 1918 and 1938. This period called First Republic is often seen, due the positive sentiment, as a modern, democratic and prosperous state. The reality is a different. This text presents just a little part of picture of life style during First Republic which is gastronomy. That mirrors the economic and social level of the society. This text reflects critically the historical facts. The assumption, that print media pay regularly attention to the gastronomy as an integral part of life is important idea of this research. The content analysis proofs, that food journalism had its own section in the analyzed daily print, although media didn't used this kind of terminology. Five national newspapers (Lidové noviny, Národní politika, České slovo, Právo lidu and Venkov) were issued in the period 1918-1938 and newspapers Rudé právo established 1920 are included in the analysis. The selection of these (media) reflects the whole social-political spectrum of the audience. It could be assumed, that the selected newspapers represent the whole plurality of opinions. The analysis...
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Development and position of gentur Merkur in the socialism period
Ryšánková, Jana ; Vošahlíková, Pavla (advisor) ; Bednařík, Petr (referee)
The thesis focuses on the developement and role of Czechoslovak advertising and promotional agency Merkur, which was the main organization for the management of the commercial and promotional activities of socialist Czechoslovakia. The aim of thesis is description of its origins, development as well as the concrete advertising campaigns to give a comprehensive picture of its existence and production. The work is divided into four main chapters. The first chapter is focused on the political and historical background of the agency's establishment. It brings important milestones in the media development and the overall social-political climate in the socialist promotion area not only during the establishment period but also throughout her existence. The second chapter is devoted to the position and characteristic of advertising in the Czechoslovak period. It describes the origin of television and radio advertising as well as the advertising agencies in Czechoslovakia, with an emphasis on foreign trade agency Rapid, which played an important role in Merkur's work. The penultimate part of the thesis deals with the origins and development of Merkur itself, the subject of its activity, its employment base and its structure. The final chapter describes the promotional tools used by the company and analyzes...
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