Original title: Vývoj reklamy na léčiva, zdravotní produkty a služby v tištěných médiích - komparace časopisů Světozor a Týden
Translated title: Development of medical advertising in printed media-comparison between periodicals "Světozor" and "Týden"
Authors: Kadlec, Michal ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
Document type: Master’s theses
Year: 2014
Language: cze
Abstract: [cze] [eng]

Keywords: "Světozor" magazine; "Týden" magazine; Advertisement; advertising; comparation; medicine; print; inzerce; komparace; léčiva; Reklama; tisk; časopis Světozor; časopis Týden

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/64138

Permalink: http://www.nusl.cz/ntk/nusl-475159


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2022-05-08, last modified 2022-05-08


No fulltext
  • Export as DC, NUŠL, RIS
  • Share