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Usage of Data Mining in Information Studies: Analysis of User's Behavior of a Library
Janíková, Anna ; Ivánek, Jiří (advisor) ; Souček, Jiří (referee) ; Zbiejczuk Suchá, Ladislava (referee)
This thesis deals with usage of data mining on data of a library. It specializes in data of users and their behavior registered by library management system Clavius. For this purpose the data of University Library of Silesian University in Opava were used. Firstly the data mining therm is explained and it's use in libraries is thoroughly described. Secondly the ways of usage of the Clavius data are discussed then the text follows data mining usage for management of the library in particular. Finally the results of data mining concerning user's behavior is described in the rear of this thesis. Powered by TCPDF (www.tcpdf.org)
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Information spread in online communities: Example of the Czech foodie community
Němečková, Hana ; Souček, Jiří (advisor) ; Diviák, Tomáš (referee)
This master's diploma thesis focuses on the dissemination of information in the context of the Czech community of so-called foodies (people who like good food and are constantly looking for new experiences in this field). The theoretical part outlines the development of online communities environments, from web forums to social media. It also examines the possibility of applying Katz and Lazarsfeld's model of the two-step flow of communication in the online environment. We also explain the features of online food communication and present widespread social media foodie platforms, including the Czech app Scuk. The research part of the thesis uses the social network analysis method to identify opinion leaders of this online community in the environment of Twitter, Instagram and Scuk and examines how the information spread and the form of this community changes with regards to the particular online environment in question. The thesis also includes qualitative research on the impact of the online information spread on the offline environment - more specifically, on sales, visit rate and reputation of selected Prague restaurants.
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Special libraries in the 21st century - the entity-relationship model and the model of system library services
Římanová, Radka ; Vlasák, Rudolf (advisor) ; Souček, Jiří (referee) ; Planková, Jindra (referee)
The dissertation is devoted to the analysis of the environment and the future prospects of special libraries. Knowledge has been achieved by direct observation, conceptual modeling and content analysis of scientific documents. Universum of special library can be expressed as an entity- relational model. Document services, which are based on the theoretical framework of information management, are proving to be the most important service in special libraries. Management of special libraries is based on knowledge of the information needs of the user community and the methodology of library processes. Library services are interconnected and the system can be expressed in the form of mind maps. Processes and services of special libraries can provide data for information-science research.
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Google Book Search : the analysis of the system and its usage in the Czech Republic
Frčka, Pavel ; Bratková, Eva (advisor) ; Souček, Jiří (referee)
The topic of this master's degree diploma thesis is the Google Books service, formerly Google Book Search and Google Print. The wider general context is described briefly in the first two chapters. Google company and its portfolio of services are introduced, as well as the latest progress in sharing of information, for example trends as digital libraries and open access. Third chapter presents results of the analysis of the Google Books as the complex system. Mentioned are: a history of the service, Library Project, Partner Program, metadata harvesting, scanning methods, available searching options, all information and functionalities in the individual records, users' participation. Chapter four is focused on copyright law and disputes related to the Google Books. Fifth chapter deals with the usage of the Google Books in the Czech Republic, in the terms of all local activities. Great attention belongs to digitization in cooperation of Google company with National Library of the Czech Republic. Two questionnaires were done for this thesis, between college students and large Czech publishers. Good knowledge of the service existence was found; the most attractive attribute is the presence of full texts. Publishers appreciate a possibility of selling e-books. Detailed results of both surveys are the content of...
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Misuse of ICT users digital footprint: library education as a prevention of privacy invasion
Kovářová, Pavla ; Souček, Martin (advisor) ; Souček, Jiří (referee) ; Štogrová Jedličková, Petra (referee)
Title of the dissertation: Misuse of ICT users digital footprint: library education as a prevention of privacy invasion Author: PhDr. Pavla Kovářová Supervisor: Ing. Martin Souček, Ph.D. Digital footprints, within the meaning of digital information informing about a particular person, belongs to the basic of the information society. They can help (e.g. as a proof of professional quality), but also hurt (e.g. documents of inappropriate behaviour, information misused in information attack) a man whom they relate. Managing digital footprints is becoming important for increasing amount of people. Libraries can promote knowledge of procedures for the effective management of digital footprints by information literacy lessons, which is a prerequisite for their application. PhD thesis describes the theoretical, but especially the research level. Activities of Czech libraries in education are mapped for the correct setting of lessons. Questionnaires showed that the topic continues with the current activities and interest in libraries. Knowledge of librarians and library and information studies students about digital footprints was subsequently tested. Knowledge has been proven, however only to a basic, limited level, but they are enough for four lessons designed for children in elementary school in the dissertation....
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Open Science - scientific (r)evolution
Simandlová, Tereza ; Souček, Jiří (advisor) ; Rygelová, Pavla (referee)
The thesis deals with openness in the scientific practice and discusses in detail the concept of open science. Apart from theoretical part dedicated to description of science, traditional model of scholarly communication, and initial ideas of openness, thesis summarizes the approaches of particular open science schools of thought and introduces specific tools, initiatives and methods enabling the idea of openness to become reality. Practical part of thesis focuses on description of current state of open science in the Czech Republic and by using the Future wheel prognostic method offers visualization of the future development in science and society, further specifies possible consequences of implementing the concept of open science into practice and defines opportunities and risks of the second scientific revolution.
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The influence of the ICT development on the media literacy
Douša, Vojtěch ; Štogr, Jakub (advisor) ; Souček, Jiří (referee)
This bachelor's thesis aims to examine the influence of the development of information and communication technologies on media literacy. In short, it is an analysis of statistical data on the development of ICT and the subsequent implementation of this data on the empirical facts about media literacy in the Czech Republic. Main idea is focused on the gradual transition from traditional methods of transmitting media information to digitalisation and how Czech society is dealing with this change. The paper demonstrates the differences in the opportunities to access modern technologies which can display media content and examines these differences in various socio-demographic groups.
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A book captured by networks: the electronic book as a new social phenomenon of a global network society
Pavela, Tomáš ; Křížková-Pessrová, Hana (advisor) ; Souček, Jiří (referee)
This work describes the electronic book as a medium of the information age which fully corresponds to the requirements of effective dissemination of information in a global network infosphere. The first part of the thesis deals with definitions of basic terms. The second part outlines the position of the electronic book in the context of conflict between two environments - print and digital. An electronic book is presented as a product of social and technological changes. The new media's attributes of an electronic book are described. Problems emerging from the different nature of print and digital environments are highlighted, covering selected points of view of copyright problems in a digital world. The third part explains the problems of libraries in the network environment. Libraries are described as institutions in the process of adapting to the new forms of services including the provision of electronic books. The new role of libraries in the network environment is clarified as well as the reactions of the professional library community to the new challenges for libraries.
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Methodology for Evaluation in Google Company
Jakubcová, Beáta ; Souček, Martin (advisor) ; Souček, Jiří (referee)
The thesis describes a search engine of Google company and its method of web pages evaluating, which is used for sorting them on the search engine result page. In addition to the description of how search engines work in general, the thesis targets on differencies between Google and other search engines, as well as it mentions characteristics and principles designed by its founders, Larry Page and Sergey Brin, which make it unique. In the second part there are outlined some of many signals which are rated for every single web page. The most concerned signal is PageRank as the leading idea of pages evaluating, based on their link scheme which is founded on principles of citation analysis. Factors for evaluating are analysed using particular examples, and the topic is ended by the description of Google search engines changes from its beginning in 1998 until present.
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