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Computer game marketing from the view of youtuber
Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of the dissertation Marketing of PC game from the view of Youtuber is to characterize the latest practices in influencing masses of players of War Thunder PC game through video service Youtube and social network Facebook. This is a real project during which author created a large community of fans around the game counting more than 10 000 people on Youtube and almost 4 500 people on Facebook. Author applied the latest trends and the most innovative practices in connection with a traditional promotion of gaming content. This work shows that both channels can have a positive impact on the gaming company revenue from microtransactions based on freemium business model. Author also describes detailed and comprehensive view on one of the biggest gaming phenomenon in history.
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The proposition of inbound marketing strategy of Egerfish s.r.o.
Minaříková, Petra ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The objective of the diploma thesis is a proposition of inbound marketing strategy of Egerfish - a limited liability company. Egerfish is a manufacturing and wholesale company conducting business on the fishing tackle market. Egerfish´s products are sold under two brands - Sema and Suretti. Egerfish is trading exclusively with retailers within B2B relationship. The proposal of inbound marketing strategy is based on the company analysis and analysis of the fishing tackle market in the Czech Republic. The methods used for the inbound marketing strategy proposition were: consultation with specialists within fishing tackle market and within online marketing, survey and personal observation within Internet search. The proposition of inbound marketing strategy put forward the most effective mediums (or channels) that are mainly newly created website Sema-suretti.cz, Facebook page Sema Suretti and YouTube. Egerfish should focus on communication with its final consumers (fishermen) my means of these proposed mediums. The main contribution of this thesis is the proposition of a complex marketing strategy that was enriched by the definitions of brands and consumer "persons", which had not been created by the company yet.
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Sales support on the Internet
Bartek, Jan ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor's thesis deals with the sales support on the Internet and it's single instruments. Theses is divided into two main parts. Theoretical part of this bachelor's thesis describes all instruments of sales support on the internet and puts them into perspective with real life practical examples. Second part, of this theses deals with the new trend in marketing, which is sales support on social sites via "new age celebrities" - youtubers. This part of theses includes a controlled experiment, which will compare the effectiveness of sales support campaign carried out via youtubers with a classical PPC campaign.
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Marketing utilization of Facebook, focusing on the company Slevomat.cz Ltd.
Zachová, Barbora ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This bachelor thesis analyzes the utilization of Facebook as a marketing tool, focusing on the company Slevomat.cz Ltd. Thesis is divided into a theoretical and a practical part. The theoretical part discusses marketing, social networks and discount portals. The practical part is devoted to the possibilities of using Facebook for marketing purposes. The knowledge acquired during writing this thesis is then applied to the company Slevomat.cz Ltd. The company's marketing strategy on the most popular social network is evaluated and compared with the strategies of its competitors.
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Social network marketing and its usage of organization AIESEC
Hoang, Nam ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Introduction 1 Social networks 1.1 What are social networks 1.2 History of social networks 1.3 Social network users 1.4 Type of social networks 1.5 Famous social networks 1.5.1 Facebook 1.5.2 YouTube 1.5.3 LinkedIn 1.5.4 Twitter 1.5.5 Google+ 2 Social network marketing 2.1 Social network marketing principle 2.1.1 Business profile 2.1.2 Newsfeed advertisement 2.1.3 Users targeting 2.2 The most using social networks for marketing 2.1.4 Facebook marketing 2.1.5 LinkedIn marketingn 2.1.6 YouTube marketing 3 Characteristic of the organization AIESEC 3.1 AISEC as student non-profitable organization 3.2 Services of the AIESEC 3.1.1 Internships abroad 3.1.2 School projects 3.1.3 Business services 3.3 Added value of the AIESEC 3.4 Marketing of the organization AIESEC 3.5 Marketing usage of the AIESEC Conclusion List of resources
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Metody analýzy e-shopu aplikované na internetový obchod Arsta
Flégl, Jan ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Bachelor thesis is focused on summarizing methods of e-shop analysis. The first chapter summarizes and describes the basics of e-commerce and e-shops in general. The second chapter deals with search engines, their functioning and in what ways it is possible to influence the order of search results. Special attention is paid to the optimization and search engine marketing. The third chapter summarizes basic tools of the Google Analytics. The fourth chapter uses findings of all the previous chapters, when analyzing the e-shop Arsta. The aim of this thesis is to explore various methods by which it is possible to evaluate and analyze the performance of e-shop and also to suggest directions to improve the current situation.
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Marketing strategy Fotovýběr
Hrbková, Lenka ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis describes the steps leading to the promotion Web site Fotovýběr and building the company's name. The aim is through marketing tools to increase awareness about the services offered and to propose such a marketing strategy for the future will ensure an adequate supply of site visitors, ie potential customers. At the beginning of the analysis is devoted to the company and its current activities, then I suggest specific marketing practices and finally evaluate the results and prospects for the future. The thesis should help the company Fotovýběr optimize their marketing activities.
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Mobile marketing
Gause, Matěj ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of mobile marketing. The bachelor's thesis also describes its advantages and unadvantages and prove that it is an excellent tool for making a profit and glory as well as other successes connected to satisfied and loyal customers. The work in detail analyzes a real mobile development company which makes mobile games. The author takes an advantage of 10-year experience in the field of mobile marketing.
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Application of Distance Working on a Particular Company
Hasík, Gabriel ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Bachelor thesis provides an overview of the various forms of distance working. It includes a theoretical part, where are described all types of distance working, then the section describing the effects of distance working on the employee and employer (the impact on the psychic, work efficiency, work ethic, etc.). The final part focuses on the application of distance working on a specific company. This section includes the assessment of various options and choices to suit the company.
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Comparison of electronic commerce in Germany and Czech Republic
Hráský, Antonín ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This work engages in comparing selected aspects of e-commerce in Czech Republic and Germany. Its main goal is to assess the level of development of e-commerce in Czech Republic's most recent history whilst benchmarking the situation in Germany. It also aims to evaluate the key prerequisites for development of e-commerce in both countries, name future perspectives and opportunities and compare certain current aspects and trends within the industry. The work is divided into theoretical and analytical parts. In the theoretical part terms are defined, subjects and applications of e-commerce are described and its development in the past twenty years in Czech Republic is evaluated. In the analytical part the prerequisites for growth of e-commerce in both countries such as legal environments, internet penetration or ICT equipment of households and business are compared. In the concluding chapter the development and current state of e-commerce in both regions are assessed and so is the EU's attitude towards the subject.
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