|
|
Measurement and Evaluation of Business Performance
Svobodová, Martina ; Heralecký, Tomáš (referee) ; Kocmanová, Alena (advisor)
This bachelor’s thesis focuses on the measurement and evaluation of the performance of Tierra Verde, Ltd. in 2015-2019. The paper is divided into 3 parts. The first part covers theoretical foundations and includes a description of financial analysis and its methods. The second part is analytical and entails a financial analysis of the company as well as an overall evaluation of the financial situation at the end. The last part introduces suggestions aiming at improvement of the current situation.
|
|
|
Business Plan
Svobodová, Martina ; Honzírek, Oldřich (referee) ; Němeček, Petr (advisor)
This thesis focuses on a restaurant business proposal. The main goal of this business plan is a proposal to establish a mini-brewery, which will be used to brew beer for the restaurant only, as well as an analysis of market characteristics applicable to the restaurant location. The business plan also includes marketing strategy proposal.
|
|
|
Communication Mix of the Company Výtvarný-Shop.cz
Svobodová, Martina ; Mráz, Jaroslav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis aims to evaluate the present situation of the communication mix of company, which sells art materials and tools in two stores and e-commerce. In the theoretical section, there is briefly described the marketing mix and one of its components, communication mix, is explained in detail. This issue is closely related to the company and it is outlined in the analytical part, there is also a detailed table inspired by SWOT analysis. Based on the analyzes, in the last part of the thesis there are measures developed to improve marketing communications of Výtvarný-Shop.cz.
|
|
| |
|
|
Multidisciplinary team and care of patients with Parkinson's disease
Svobodová, Martina ; Vrzáček, Petr (advisor) ; Lejsal, Matěj (referee)
The aim of the thesis is to map the needs of social service clients with Parkinson's disease. Based on the needs, the goal of the work is to design a multidisciplinary team, its composition and functioning. In the theoretical part, I deal with Parkinson's disease as such, diagnosis, course, treatment and its side effects. I am also involved in social services, especially those that specifically focus on clients with Parkinson's. This part concludes with chapters on participation and empowerment, patient organizations and the multidisciplinary team as such. The third part deals with the methodology of the research. I used combined research, specifically interviews, field research and a questionnaire. I describe here the data analysis and ethical aspects of the research. The results of the research show that a multidisciplinary team is a suitable variant of care to fulfill some of the clients' needs. Here, I observe where the view of the client himself and the caregivers on the client's needs differ from each other and where they are in harmony. Based on the research, I subsequently propose the composition of a multidisciplinary team and model its functioning. In the discussion, I try to look critically at my work and also to confront it with other works that focus on a similar topic. The conclusion...
|
|
| |
|
|
Strategie podniků v elektronickém obchodování z pohledu zákazníka
Svobodová, Martina
The diploma thesis focuses on the strategy of companies in electronic commerce from the customer's point of view. The main goal of the thesis is to evaluate the strategy of companies that focus on online sales of supplies for pets, based on their strategic behavior from the customer's point of view. In the theoretical part, the work is paid attention based on a literature search on electronic commerce, e-commerce, strategy, strategic management, and online shopping behavior. The practical part evaluates the factors that affect the customer's behavior when buying online supplies for pets in selected e-shops, and also evaluates selected indicators of financial analysis of the examined e-shops. From the obtained results, their strategic position was determined. At the end of the diploma thesis, based on factors influencing customer behavior and financial analysis indicators, recommendations for improving the current situation of companies are given.
|
|
|
The effect of polymorphism of some enzymes on fatty acid composition in cow´s milk fat
SVOBODOVÁ, Martina
The aim of the diploma thesis was to determine the genotypes of polymorphic variants of some candidate loci in the AGPAT6 and LEP genes and to evaluate the influence of these polymorphic variants on milk yield and milk fatty acid proportions. Genotypic and allele frequencies of AGPAT6 and LEP were determined in dairy cows (n = 400) of the Czech Fleckvieh breed and its crossbreeds. The PCR / RFLP genotyping method was used. The results showed that the CT (AGPAT6) and MM (LEP) genotypes predominated in the population. The influence of AGPAT6 and LEP polymorphisms on milk yield indicators for the 1st and 2nd lactation could not be demonstrated. The influence of the AGPAT6 genotype on the representation of some short-chain fatty acids has been demonstrated. The effect of the LEP genotype on fatty acid proportions has not been demonstrated. The results of this work make it possible to obtain a more favorable composition of milk fat with respect to human health.
|
|
| |
|
|
Correlation of changes in mycorrhizal community and diversity of rare species on abandoned fields
Svobodová, Martina ; Münzbergová, Zuzana (advisor) ; Frouz, Jan (referee)
Economic and social changes of the last 20 years have led to many places to leave a large number of agricultural fields. At present, the efforts to restore species-rich grassland communities in these abandoned agricultural fields. Abandoned fields are seen as potential habitat for endangered species of semi-natural dry grasslands. Currently, a large effort to restore them back to the species-rich dry grasslands. Due to the long-term agricultural practices degrade soil communities and thereby lose their original function in abandoned fields. For the restoration of agricultural areas under cultivation back to the species-rich dry grasslands appear to be a key factor in arbuscular mycorrhizal fungal communities. The negative effect of agricultural practices on AMF communities has serious implications for the diversity and structure of plant communities of abandoned fields. Therefore, the aim of this work understanding the importance of AM fungi for possible restoration of plant communities on abandoned agricultural fields. In this paper we compare two different types of inoculum (grassland, fallow land ) to support the survival and growth of target plant species of dry grasslands on a abandoned field two approaches - sowing and planting. We assumed that the inoculum of species-rich dry grasslands...
|
guest ::
RSS feed.