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Selection and Application of a New Business‘ Marketing Strategy
Kramář, Jan ; Růžičková, Hana (referee) ; Chlebovský, Vít (advisor)
This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services.
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Equal opportunities in selected Structual Funds of the European Union
Růžičková, Hana ; Pavlík, Petr (advisor) ; Šprincová, Veronika (referee)
The main topic of this thesis is the issue of utilising EU Structural Funds in the Czech Republic in establishing equal opportunities for women and men. In particular, it studies the coverage of this issue in selected Operational Programmes of the Czech Republic and the actual status of its enfrocement. The theoretic part of the thesis defines the general term of equal opportunities form women and men and related issues. It briefly specifies the principal international and Czech legal documents covering this topic. Following this general overview the paper provides characteristics of EU Structural Funds and subsequently Operational Programmes in the Czech Republic. The empiric part of the thesis is dividend into two sections. The first one focuses on the comparison of priorities in selected Operational Programmes during the previous and current programme period in term sof equal opportunities, in particular, on changes related to priorities in the area of equal opportunities. The intention is to obtain information about the content or shifts in the content of the Operational Programmes and their rhetoric. The second part is based on an analysis of semistructured interview with project administrators. The aim is to map out the general awareness to equal opportunities and to obtain information about thein...
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Displays of People with Dementia in Communication Process (in Different Phases of Alzheimer Disease)
Diblíková, Hana ; Housarová, Blanka (advisor) ; Růžičková, Hana (referee)
Although communication disorders belong among basic manifestations of dementia syndrom, professional speech care for people with these kinds of disorders in the Czech Republic is still just a theory. The topic of the present thesis is manifestations of people suffering from dementia in communication process - in different phases of Alzheimer's disease. A theoretical part is based on scientific publications and focuses not only on dementia and related impaired communication skills, but also on speech intervention for people with dementia (both diagnostics and therapy). The results of the reserch into the current level of communication skills of people in different phases of Alzheimer's disease, gained mainly from the analysis of video recordings of their interviews with care assistants, are presented in practical part within the framework of the problems mentioned above. The main goal of the thesis are an evaluation of the data according to individual areas of communication and drawing conclusions for better utilization of sustentative communication potential of people suffering from dementia. Keywords: dementia, impaired communication skills, communication competences, speech intervention
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Reeducation of auditive perception for pre-school children
Štochlová, Markéta ; Housarová, Blanka (advisor) ; Růžičková, Hana (referee)
The topic of this work is creation of a group programme for pre-school children which deals with re- education of auditory perception subareas. Within the theoretical section the areas which belong to the auditory perception are described. It also concerns the diagnostics of auditory perception, difficulties within this area, and the re-education. The practical section describes the group programme for pre-school children as a programme of auditory perception development in detail. Gained data are compared, and resultant material is analyzed. The outcome of the work is the above mentioned group programme. Powered by TCPDF (www.tcpdf.org)
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Rehabilitation stay as mean of complex care with people with Parkinson disease
Kramerová, Michaela ; Housarová, Blanka (advisor) ; Růžičková, Hana (referee)
The thesis is focused on recondition stays, which are a part of complex care about people with an acquired neurodegenerative disease. The target group is people with Parkinson's disease, which belongs to the group of diseases of extrapyramidal system. The thesis aims at mapping of recondition stays organizes by "Parkinson" organization. It focuses on the filed of organization, preparation, process and final evaluation of the stays. A special chapter deals with legopedical care included in the complex therapy provided to the participant of the stays. In this work I attempt to compare the knowledge obtained from literature and practical experience. Conclusions of the thesis are based on a quantitative research on participants of two recondition stays. Key words: chronic disease, neurodegenerative disease, Parkinson's disease, acquired disorder of speech articulation - disartry, recondition stay
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AUDITIVE PERCEPTION BY PRE-SCHOOL CHILDREN
Kodetová, Jana ; Housarová, Blanka (advisor) ; Růžičková, Hana (referee)
Subject matter of the diploma thesis is an analysis certain areas of auditive perception by pre-school children. Concretely, the matters of the thesis are syllable analysis, synthesis, auditive discrimination, rhymes, sound analysis, synthesis and handling in phonetic word structure. In this diploma thesis I have focused my attention to the problems of auditive perception in specified intact group of pre-school aged children before their entry to compulsory school attendance. Base for the study are pieces of knowledge from related list of resources. The conclusions this survey are based on quantitative assay of children in day nursery school. Key words: auditive perception, areas of auditive perception, phonemic and phonologic awareness, phonemic ear, diagnostics of auditive perception
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