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Marketing Communication of a New Social Network
Stibůrek, Ondřej ; Stráníková, Martina (referee) ; Navrátilová, Ludmila (advisor)
The theme of this work is to evaluate the best low-cost advertising and marketing methods and suggest which method is best to spread awareness about the new social network. Together with developing this work a www.pudeto.com website will be launched and optimized. I am going to apply these methods on this site. Evaluation of these methods will be done by using the ratio of advertising media and their conversion in users to a Web site or page views. This paper does not contain the data resulting from these procedures but only a proposals for solutions.
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The Proposal of Communication Mix for the Event Hip Hop Kemp
Škrlant, Jan ; Kejklíčková, Petra (referee) ; Navrátilová, Ludmila (advisor)
This bachelor thesis is focused on the communication mix of the specific event Festivalpark company. The first part contains explanations of the theoretical knowledge related to the topic. The second part is focused on application of these knowledge and analysis of existing communication mix. Based on the findings own proposals of communication mix are created in the last part of the thesis to improve marketing communication for next years of the event.
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Proposal of Communication Mix of a Selected Company
Hojecká, Hana ; Souček, Ladislav (referee) ; Navrátilová, Ludmila (advisor)
Theoretical part of the bachelor thesis deals with basic and at the same time the most important information from available sources about marketing communication and communication mix. Thesis contains analysis of communication mix of company HELLA stínící technika, s. r. o., questionnaire in this area and suggestions for solving each part of communication mix, which will lead to improvement of communication mix of the company.
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The Proposal of Motivation System in Small Business
Rohlena, Jan ; Navrátilová, Ludmila (referee) ; Rosenberg, Jan (advisor)
The goal of the bachelor thesis is to design a motivation system for a small construction company, which was founded 20 years ago and still has not any motivation system. The theoretical part of the thesis is focused on theoretical staff in area of management. The analytical part, which continues with theoretical part, makes theory into the reality and makes needed analysis and methods. The last part, the designing one, offers proposes for increasing motivation of employees, increasing their happiness and leads to their higher performance.
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Building Competitive Advantage of Czech Companies through Creative Online Advertising in the Single European Market
Navrátilová, Ludmila ; Kita, Jaroslav (referee) ; Šimberová, Iveta (referee) ; Turčínková, Jana (referee) ; Světlík, Jaroslav (advisor)
This doctoral thesis focuses on creative online advertising in the context of understanding the value orientation of Czech consumers. By interactions of creative campaigns and national culture of target country aspects businesses can achieve a competitive advantage in the field of digital marketing communications. The main objective of the thesis is to create a concept of creative use of online advertising in the Czech market in relation to the cultural values of Czech consumers as a factor of increasing the competitiveness of Czech companies. The result of the thesis is a design that represents the creative elements of interactive online campaign to Czech national culture, defined as the value orientation by Schwartz according to targeting to defined age group of consumers and it also defines the effective use of online ad formats.
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Fatigue Properties of Ultra-fine Grain Copper Produced by ECAP Method
Navrátilová, Lucie ; Němec, Karel (referee) ; Pantělejev, Libor (advisor)
This diploma thesis describes properties of ultra-fine grain Cu prepared via ECAP procedure. The influence of fatigue loading with positive mean stress on S-N curve (i.e. fatigue life), cyclic plastic behaviour and grain size was investigated. It was found that tensile mean stress leads to shorter lifetime in comparison with fatigue loading with zero mean stress. During main part of the lifetime, significant hardening of UFG Cu was observed. There is no distinct effect on microstructural orientation and stability.
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Proposal of Communication Mix in Company with Production of Elevators
Polišenská, Iva ; Navrátilová, Ludmila (referee) ; Milichovský, František (advisor)
The Master’s thesis “Proposal of Communication Mix in Company with Production of Elevators” deals with the analysis of current situation of the corporation Zitta výtahy s.r.o., its environment where the company is located and construes the factors affecting the acquisition of customers. On the basis of the analysis and evaluation of the current state of the company is proposing a new communication mix, whose main target should be to increase awareness of the brand and quality services and thereby contribute to increase selling of the lifts.
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Marketing Mix of the Company Vinařství Fuzgrunty
Valluch, František ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The thesis deals with an analysis of the current condition of the company Winery Fuzgrunty. In order to determine the status of the company, the thesis uses the marketing mix analyses and internal and external analyses of the company. The design part of the thesis deals with specific proposals to increase competitiveness and sales and to improve the running of the company.
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