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Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
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Consolidated Financial Statements
Kolářová, Renáta ; Králová, Kateřina (referee) ; Fedorová, Anna (advisor)
This diploma thesis deal with the consolidated financial statement and with the use of methods of financial analysis for the consolidated financial statement. Thesis is focused on form, methods, procedures and the financial performance of the parent company and the consolidated group. It includes analysis of problems, identification of causes and possible solutions.
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Marketing Communication of a Selected Company on a Foreign Market
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the marketing communication of a selected company on a foreign market that produces herbal products from the category of healthy nutrition. The theoretical part contains definitions of basic terms related to the researched issues. The analytical part analyzes the current state of the selected company and its significant surroundings. It also includes a marketing research, which is conducted on the basis of qualitative and quantitative approach. The final part provides suggestions for improving the company's communication strategy in the Slovak B2C market.
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Division of the region of the Šumava/Böhmerwald Mts. in terms of heavy precipitation
Králová, Kateřina ; Müller, Miloslav (advisor) ; Šobr, Miroslav (referee)
Divison of the region of the Šumava/Böhmerwald Mts. in terms of heavy precipitation Abstract This thesis deals with the spatial and temporal distribution of heavy precipitation in the Šumava region. The first part of the work is devoted to literature review regarding precipitation conditions in mountainous areas and a brief description of the Šumava mountains. The second part is initially devoted to the analysis of a total of 683 heavy precipitation events at the 64 stations spread evenly between Czechia, Germany, and Austria. The 50 largest daily precipitation totals at individual stations in the period 1971-2018 were always selected as strong precipitation events. The analysis was focused on the seasonal division of these events into four periods, namely spring, summer, autumn, and winter. Here, a strong link between the winter period and the westerly flow and the summer period and circulation types B, Bp, SWc and C is shown, and it is also confirmed here that spring and autumn are rather transition periods between the warm and cold part of the year with regard to heavy precipitation. Furthermore, an analysis of strong precipitation events was conducted based on the location of the geographical midpoint of the Tu event in quadrants I-IV, which were defined using the created vector space. I. and IV....
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The media image of an independent Kosovo in the newspapers MF DNES and Pravda
Pospíšil, Adam ; Králová, Kateřina (advisor) ; Šafařík, Petr (referee)
The subject of the thesis is to analyze the transformation of news in the Czech and Slovak press when Kosovo declared an independence from Serbia in 2008. The periodicals chosen to be analyzed are Czech newspaper MF DNES, which is considered serious and also most widely read and the Slovak significant daily news Pravda. Using the content analysis and the theory of agenda setting, the paper will focus on media image interpretation of the Republic of Kosovo. The aim of the research is to answer the question, whether it is possible to identify coverage of the Kosovo conflict in the two newspapers as independent. Both newspapers are investigated together and the result is a comparsion of their approach to the Kosovo issue.
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The New Regionalism and the institutional framework of the regional cooperation in the Western Balkans
Šindelář, Jan ; Králová, Kateřina (advisor) ; Šístek, František (referee)
The presented thesis is analyzing the regional cooperation in the Western Balkans (WB) focusing on interactions of local actors. Theoretical background is based on the new regionalism, a theoretical approach to regional interactions. Contemporary studies on New Regionalism (NR) actually do not consider the Western Balkans to be part of this process and as a result we lack sufficient information about the basic characteristics of this region. The author proves that the WB is engaged in the process of the new regionalism and in fact by focusing on the institutional structure he demonstrates that several parallel processes are ongoing in the region as for example regional cooperation, integration or cooperation with another region. For the purpose of this research two projects of regional cooperation were chosen, South Eastern European Cooperation Process (SEECP) and the Regional Cooperation Council (RCC) which are regarded as the main pillars of the political cooperation in the WB. By examining their structure we may understand the relevance of the region as an independent actor and the general aims of the regional cooperation.
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Theresienstadt Jews and the Musy action as an example of forced migration conditioned by the Holocaust
Hawlanová, Julia ; Králová, Kateřina (advisor) ; Kubátová, Hana (referee)
This bachelor thesis focuses on the rescue operation called Terezín-St.Gallen or "Musy- Transport", through which 1 200 prisoners were transferred from the Theresienstadt concentration camp to Switzerland in February 1945. Through the use of secondary sources, audio-visual testimonies, and archival materials, it examines the circumstances under which the rescue of these Jewish prisoners took place, and analyses the situation of the participants in the Swiss refugee camps in the context of this campaign. It also tackles the question of whether the Musy-transport was intended to be a liberation campaign or whether the people involved in organization of the operation had their own self-serving intentions.
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Creating and Preserving Community: Czech Americans in Omaha, Nebraska.
Shattuck, Stephanie Marie ; Králová, Kateřina (advisor) ; Perutka, Lukáš (referee)
Czechs are one of the many diasporic communities that exist in the United States. The state of Nebraska contains one of the largest Czech diasporas in the country. This thesis looks at the Czech diaspora in Omaha, Nebraska - the largest city in the state. Through the use of interviews and archival research, a fragmented microhistory of the community is created answering the questions of how the community has changed since its founding, how it maintains its ethnic heritage, how it represents itself to the public, and what its future holds. This thesis argues that the key challenges to the vitality of the community are generational shifts, conflicts and lack of cooperation between community organizations, and finances.
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