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Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
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The Business Plan for the Establishment of Family Farm for the Cultivation and Processing of lavender
Rygl, Luboš ; Veselá, Jitka (referee) ; Bumberová, Veronika (advisor)
The thesis is focused on creating a complete business plan for establishing a family owned lavender farm in the village of Římov. The theoretical part describes the business process from the very idea of starting an enterprise, the assessment of the business plan using the Lean Canvas tool, chosen analytical and research methods as well as creating a given structure for of the business plan which involves eliminating risks, setting up the product and entering the market. The analytical part of the work provides a SWOT analysis of the business environment. In the final part of the thesis both the preferred market strategy and the business model breakdown are proposed.
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Marketing Mix during the Company's Expansion into the Hungarian Market
Zapletal, Jakub ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing mixture of Czech company, which is operating on B2C and B2B markets and optimalization of this company to Hungarian B2C market. The first part of this diploma thesis is focused on problematics and goals of this thesis. Theoretical part defines basics of marketing, marketing mix, company analysis and its surroundings. Next part of the thesis is focused on analytics and characteristics of current status of the company and Hungarian market. The last part of the thesis is focused on suggestions and optimalization of marketing mixture for established e-portfolio with main goal of successful infiltration to hungarian market and get results leading to the introduction and stabilization of the brand on the hungarian market.
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The Business Plan for Establishment of the Company on the Production and Sale of Fruit Jams
Roučová, Jana ; Europe, Tomáš Pražák, Operations Manager ve společnosti Manuli Hydraulics (referee) ; Bumberová, Veronika (advisor)
The aim of this thesis is the complete elaboration of a business plan for a small business in the manufacture of products from fruit. Purpose of the newly founded company is the production of high quality jams, which are free of chemical additives and dyes, and honestly made from Czech ingredients. The theoretical part deals with basic concepts in the structure of the business plan, including an explanation of the methods of analysis environment and primary marketing research of market and target customers, which are subsequently used in the analytical part of this work. The proposals of this paper compiled financial, marketing, organizational and temporal aspects of the project including risk assessment.
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The Proposal for Digitalization of the Recruitment Process in a Personnel Agency in Brno
Špačková, Kristýna ; Konečný, Štěpán (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the challenge in the field of digitalization of the recruitment process of the branch of the personnel agency situated in Brno. The theoretical part contains literature searches in the field of digitalization of the recruitment process of personnel agencies through strategic management and a description of selected analytical-research and evaluation methods used in this area and type of research. The analytical part contains the application of selected analytical-research methods in order to identify key factors for assessing the possibility of digitalizing the local strategy of the Brno branch, whose conclusions enter the COP method for subsequent evaluation. Based on the results obtained, in the design part, a suitable variant of the further direction of the company is chosen and its elaboration into more specific interventions.
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The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
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