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Theatre Marketing Management
Mitošinková, Barbora ; Černá, Jitka (advisor) ; Holubová, Renáta (referee)
The aim of this thesis is to explore how does the marketing management of major Czech drama scenes reflect strategies and concepts described in the theoretical approaches to marketing, particularly in the specialized foreign literature. The goal is the marketing analysis of the most significant theaters in the Czech Republic, research the functionality and importance of marketing plans, strategies and tools, analysis of marketing management, awareness of audience and customer care. The methods used are literature search, description of known marketing concepts (marketing mix, segmentation, positioning, audience building, and audience development), and comparison of different approaches to marketing management, qualitative research, analysis of data obtained through research and expert interviews.
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On the Question of transcendent Time in Music
Míšek, Jakub ; TICHÝ, Vladimír (advisor) ; MATOUŠEK, Vlastislav (referee)
The concern of this thesis is the relationship between music and time, more precisely a specific kind of temporality, which is known as transcendent, sacred, sacral or "the third" time. This text is meant to be an introduction into the subject matter. At first the relationship between musical and non-musical time is discussed. Then the phenomenon of transcendent time is put into the relationship with theories of musical time presented by other, both Czech and foreign, authors. The last part of this paper contains an exemplary listing of composer strategies which can help in inducing an experience of transcendent time. These strategies are demonstrated on songs and compositions originating in different genres and cultures.
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The genome size determination in sturgeons using 2-D a 3-D image cytometry.
SRP, Jiří
The genome size of evolutionary polyploid, neopolyploid and hybrid sturgeons is well known for its high variability. Aim of this study was 1) to specify the genome size of polyploid and neopolyploid sturgeons using an analysis of 2-D and 3-D images of specifically stained cells nuclei, 2) to evaluate the samples of populations for cytogenetic analysis needs and thereafter, 3) to compare both methods and record the data either for next research or for negative selection from the broodstock. This test has been done at the laboratory of molecular, cellular and quantitative genetics, Faculty of Fisheries and Protection of Waters USB in Vodňany using all sturgeons spawners and using samples obtained from some foreign fish farms which cooperated with the faculty. The samples included A. ruthenus, A. baerii, A. stellatus, A. gueldenstaedtii and Huso huso, intentionally bred hybrids of A. gueldenstaedtii (8n) x A. baerii (12n), A. baerii (8n) x A. ruthenus (4n), A. gueldenstaedtii (8n) x A. baerii (10n) a A. gueldenstaedtii (8n) x A. ruthenus (4n). As methods have been chosen image cytometry and confocal microscopy which use image digitalization and subsequently its computer analysis. The genome size was measured from the size of specifically stained nuclei of erythrocytes in specimens sampled. Result of this study was measuring the genome size in sturgeons under study using different methods, recording the obtained data, description of spatial conformation changes of cell nucleus with increasing ploidy level and deduction of impact to their physiology and comparing the methods between each other. The conclusion is necessity of another sturgeons genome size determination , choice of the best methods for more effective search and research of non-standard individuals and subsequently an examination of their physiological differences.
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Upbringing of the suckling in the family
BÖHM, Jan
In this study I wanted to put together my imaginations and how the upbringing and evolution of the suckling in the family should look like. On that base the parents should be able to give many stimulations to their child for his healthy evolution. This program should be acceptable to a wide spectrum of the parents universally with a view to time, money and local conditions. In my study I describe the upbringing of the suckling in the family with a view to his optimum evolution based on physical, mental and spiritual health. The first, theoretical part contains knowledge and experience of well-known Czech and foreign specialists who are engaged in those problems. The second, experimental parts brings the pieces of information about the right influence of the child´s upbringings and his gearing to programs of physical and mental evolution and his next life in the family with special care and as follows his putting across the social life. In statistical evaluating I compare all the results which are important for the right evolution of the child. My study wants to show important methods how to bring up the suckling from his first day of being born because it is the main meaning for his future life. At the beginning of each upbringing phase of the suckling it is acceptable to recommend this program to all the parents and it is possible to consult the methods of programs with specialists until they gain control of it themselves.
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Panocha Quartet
Panochová, Veronika ; Štraus, Ivan (advisor) ; Hůla, Pavel (referee) ; Tomášek, Jiří (referee)
This Master´s Theses deals with Panocha Quartet, an ensemble which celebrated 40 - year anniversary in 2008, there are still the same members and it´s well known all over the world. This Theses contains a chronological evolution of their career, achievements, awards, important concerts and foreign tours, but also their own memories and reflections, Biographies of the Quartet members, the list of CD´s ,many photographs and newspaper articles are also a part of this Theses. I engaged also in numerous collaborations of Panocha Quartet with other instrumentalists. I derived mostly from a large personal Pavel Zejfart´s Quartet archive, from booklets, brochures, newspaper articles but also directly from the interviews with Panocha Quartet members.
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Social Networking Sites in Education
Suková, Lenka ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
Diploma thesis deals with social networking sites and their use in education. Thesis is divided into two general parts. The first part deals with theory of learning; Bloom's taxonomy of educational objectives and new educational theory based on learning in networks -- Connectivism. After that thesis focuses on the definition of social networking sites, introduction of some of the best known social networking sites and examples of their use in foreign and domestic educational practice. The second part of the thesis is concerned with a practical use of chosen social networking site Wall.fm in classes of Web 2.0 and Social Networking Services course at the University of Economics, Prague. One of the parts is devoted to the survey among students of the course regarding the feedback on the use of social networking site in classes. The author then offers recommendations and suggestions for the use of the social networking site in Web 2.0 and Social Networking Services course in the upcoming semesters.
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Development of Logistics centers in Czech Republic and Slovakia
Mihoková, Andrea ; Pernica, Petr (advisor) ; Jirsák, Petr (referee)
The contribution of diploma thesis is to clarify what the logistics center actually is, its function, role, providing services and bringing benefits not only to economic but also non-economic entities in its vicinity. Start of construction of logistics centers occurred in the Czech Republic and Slovakia at different times, which could be caused by many different factors, but we can simply say that the construction was started with the arrival of foreign investors in the market and lack of storage and distribution network here in the meantime occurring. Central European market is still due to relatively cheap labor attractive place for the construction of logistics centers for investors, because of this there is still the ongoing construction. Market Characteristics of Czech Republic and Slovakia is primarily focused on describing the situation in both markets, layout of logistics centers in countries and also the performance of developers operating in the market. Development of the construction of logistics centers in both markets can be divided roughly into three periods-the pre-crisis known as boom years, a period of financial crisis and post-crisis period marked as the revival phase.
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Bankruptcy prediction models
Šustr, Jan ; Synek, Miloslav (advisor) ; Špička, Jindřich (referee)
The aim of this thesis is to describe some of the well-known, as well as several less-known, prediction models, and to verify their ability of predicting bankruptcy in the conditions of the Czech Republic. The theoretical part of the thesis contains descriptions of these models, equations to calculate them and ways of results evaluation. Models by both Czech and foreign authors are presented. The practical part of the thesis verifies the ability of these models to predict bankruptcy on a sample of eight randomly selected companies which suffered serious financial problems. At the end of this thesis, the results from evaluating of these companies by prediction models are summarized.
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Teaching of the foreign languages with the using of the dramatics
JANEČKOVÁ, Tereza
The work deals with small and pre {--} school children foreign languages in frome of dramatic education. The theoretical part of this work deals with the freetime, also freetime activities and pedagogue personality. Next items are the most known teaching alternative methods including the particular analysis of Waldorf education. The practical part of this work contains a description of teaching foreign languages at the Basic school eventually at the Moternity center. There is the English teached as a kind of a game, it means the dramatical and playful way of teaching foreign languages. This work also contains some examples of this games.
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Sovereign wealth funds - geographical aspects
Burdych, Tomáš ; Novotný, Josef (advisor) ; Čoček, Ladislav (referee)
This thesis deals with the study and analysis of Sovereign Wealth Funds. It tries to analyze and describe the currently significant but little-known state investment tool and from a wide range of different perspectives. The overall objective of this work is to present and express a relatively unknown tool and its geographical, geopolitical and geo-economic aspects. This thesis uses the findings from a largely foreign literature, which are then analyzed and discussed. The work examines the influence of Sovereign Wealth Funds on the stability of the global financial system, the question of transparency, investment strategy, objectives and development of these characteristics over time. Key Words: Sovereign Wealth Funds, global financial system, capital, investment strategies.
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