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Look and visage as a value and actor's strategy
Buriánková, Jitka ; Vinopal, Jiří (advisor) ; Hamplová, Dana (referee)
The theme of this thesis lies on the border of sociology of values, body, health and lifestyle. The main goal is to explore and explain in detail some ideas about the importance of the visage and of the body care in modern society in the perspective of strategies of individual participants or groups. The thesis is formally divided into two main parts. The first one is mostly theoretically focused - it introduces the dilemma of the examined phenomenon initially by gradually defining basic concepts, terms and categories and then thorough description of the historical aspects of the development their real social representation, then it presents the attitudes to the main subject also in terms of purely sociological aspects and finally shows the social phenomenon from the perspective of cultural value system. There is a description of the new research "Aktér 2009"carried out by STEM in the second part of my thesis. This research includes batteries about the lifestyle. The research part follows the line of empirical bases that deal with selected problems of sociology of body, its perceptions and individual care of the body (e.g. issues of diets, eating habits, fitness and wellness etc.). Whereas the methodology is based on a quantitative approach and its technical apparatus is represented by batteries of...
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Polymer Systems Centre in Zlín - the Construction Techological Planning
Foltánek, Jan ; Doubek, Rostislav (referee) ; Motyčka, Vít (advisor)
The thesis deals with a technological project of Polymer System Centre in Zlín. It focuses on financial documentation and a time schedule of the construction. The technological project in detail focuses on implementation of a fabric of the Polymer System Centre. The thesis includes a technical report which suggests procedure of the construction. The technological documentation includes a plan of the construction site arrangement, a time schedule, a financial plan for the construction, a budget, a technological report suggesting partitions made of magnesium slabs, a control plan, a test plan and health and safety plan.
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The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
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Endocrine disrupting compounds in the environment
Ezechiáš, Martin ; Cajthaml, Tomáš (advisor) ; Kočí, Vladimír (referee) ; Bláha, Luděk (referee)
A great variety of chemical compounds are released into the environment on a daily basis. Some of these compounds might be dangerous for human health or wildlife and might persist in the environment. In recent years, there has been a growing interest regarding chemical substances which could interfere with hormone biosynthesis and metabolism, cause a deviation from normal homeostatic control or negatively influence reproductive system. These chemicals are called endocrine disruptors. This dissertation thesis studied novel brominated flame retardants and selected pharmaceutical drugs as potential endocrine disruptors, based on their effect on hormonal receptors. Assays for estrogenic activities were also used for the evaluation of biodegradation experiments and for the validation of a novel mathematical model that could predict the effects of a mixture of toxic compounds. The results indicated that some of the tested chemicals were able to inhibit hormonal response of estradiol and testosterone and act as an anti-estrogens or anti-androgens. In the case of biodegradation experiments, the measured estrogenic activities were in agreement with the analytical concentrations of applied estrogens. Suggested mathematical model for mixture toxicity yielded a good fit with the experimental data from...
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Regional differences in Czech republic balneology
Vopatová, Tereza ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
The goal of this thesis is to describe chat is the diference between spa regions around Czech republic with respect to the orientation of the individual spa by health problems and the terms of sevices provided by the spa. The theoretical part describes tourism in genaral from which spatourism is genareted as one of many. The practical part describes individual spa regions of Czech republic and the care which they provide. In every region are listed spas and their characteristics. When rating the individual spas I used as thema in criteria, which I selected, statistical data of the number of spa facilities, number of beds and number of spa visitors. The work then summarizes the differentiations of the spas in the Czech republic which are based on a few selected indicators. The valuation was to determite which region has greater or less or potential then the others.
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Ekonomický význam wellness turismu se zaměřením na lázeňství v České Republice
Smrčka, Pavel ; Štěrbová, Ludmila (advisor)
This master thesis aims to provide a complex up-to-date overview of the spa industry in the Czech Republic and to analyze the position of Spa Luhačovice. Having shown the growing global importance of wellness tourism, the focus moves onto the spa industry which plays a major role in wellness. Nevertheless,the medical significance of spas can't be overlooked, especially in the Czech Republic where spas are known for the quality of medical care. While statistical reports from the Health Information and Statistics of the Czech Republic and from the Czech Statistical Office are being examined and analyzed in the country's perspective, Global Wellness Institute provides the majority of the global wellness and spa data. The thesis shows the current state of the industry in the country with its strengths and weaknesses. Moreover, the practical part is focused on Spa Luhačovice, the biggest spa in Moravia region. Various information and data are compared to overall development of the spa industry in the country. Finally, an interview with the spa representative is conducted to further clarify the findings of this thesis.
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An analysis of the determinants of sales decrease in spa Teplice nad Bečvou
Hošťálková, Tereza ; Melzochová, Jitka (advisor) ; Mirvald, Michal (referee)
This work deals with analysis of determinants affecting sales of spa facility of Teplice nad Bečvou between years 2008 and 2012 and determining how recommendations of patients for spa medical treatment affect its sales. Using logical reasoning we can assume that increase of recommendations will also cause increasing of sales. In the theoretical part, the reform of public health care and its expected influence on financing spa care is elaborated. Empirical analysis is based on dates, which contain 60 observations overall. Using regression, the crucial finding of this study is that increasing of recommendations of patients by a unit (=one suggested patient) leads to decreasing of sales by 0,051%. The amount of sales was applied to December and the result showed that the sales are higher throughout the year than in December, excluding January, where sales are lower.
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Development trends of using illegal drugs in young people in The Czech Republic in the years 2000-2008
Gogorová, Lucia ; Kottnauerová, Stanislava (advisor)
This writing is about drug abuse among young people in The Czech Republic in last decade and it is based on all the data collected by many institutions which are interested in addiction to drugs. The first four chapters, a theoretic part, are dedicated to characteristics and history of all drugs and also to prevention of drug abuse and politics against using drugs. Characteristics of all groups of drugs and health complications that are caused by using drugs are in the first chapter. The second one is talking about the history of drugs. The part which presents international and national politics against drug abuse is including all the institutions and their work. Influence of parents and other family members is very important, as much as preventive programmes at schools - about this all is another chapter. Some information about contact centres and some advice what to do in very risky situations associated with using drugs are also in the same chapter. Graphs of trends on drug abuse were created for The Czech Republic and also for Slovakia, then these two countries were compared. The last part is about The European region, but only using the cannabis was the main point of view.
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Economic Impacts of Changes in Funding Spa Treatment
Přenosilová, Petra ; Jankůj, Miroslav (advisor) ; Rux, Jaromír (referee)
The aim of this thesis is to describe spas in Czech Republic, from its history, spa areas, and its natural medicinal resources to economy of spas, sources of financing, providing services and legislation. The practical part is focused on the changes in funding spa care on the ground of amendment the List of indications which sets the rules for complex spa care and contributory spa care that is fully or partly covered by public health insurance. The main aim of this work is to define primarily economic impacts of the spa, which this amendment really brings after a several months.
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Analysis of Spas In the South Bohemian Region
Matejová, Kateřina ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The aim of this diploma thesis is to analyse spas in the South Bohemian Region and according to obtained data to compare spa facilities. The analysis is focused on the spa facilities, which are registered at the Institute of Health Information and Statistics of the Czech Republic. Its content defines basic terminology of spa industry, then follows the characteristic of a current state of spas in the Czech Republic and the introduction of the South Bohemian Region and particular spa places. The next part focuses on the very analysis of spa facilities, provided services and economic and operating indicators. The outcome of this work is a comparison of the spa facilities and an assessment of a current state of spas in the South Bohemian Region.
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