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Business Plan
Gotschyová, Julie ; Tripes, Stanislav (advisor) ; Dvořák, Jiří (referee)
The main objective of this thesis is to determine the essential aspects of business formation, on the basis of which the real feasibility of the business plan is then evalu-ated. The backgroud research concentrates on the structure of the business plan's requi-rements. It deals in detail with the analysis necessary to determine the correct business strategy of the company. It contains the external environment analysis as well as the internal financial analysis. The subsequent section shows how the obtained information is applied to the particular business plan. The data needed to perform the analysis was obtained from statistical outputs, laws and regulations of the Czech Republic, from in-terviews with local residents, and also from my own personal calulations. The results were used for designing the company strategy and for the business plan feasibili-ty evaluation.
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Bonduelle launch a new product on the Czech market
Černohorská, Karolína ; Vávra, Oldřich (advisor) ; Hanousková, Kristina (referee)
The thesis is focuse on contemporary brand marketing, which these days is increasingly facing with oversupply and increasing competition. More than ever before, marketing is becoming the most important components of the company management, especially in FMCG companies. In the theoretical part I deal with the key concepts of marketing and describe in detail the marketing and the communication mix of B2C companies. I will get to the topic of brand marketing and the areas associated with it, such as marketing research, marketing and communications strategies based on business objectives. In the practical part the reader will get a chance to see the detailed proces of new product launch onto the Czech market within the canned vegetables segment and the retail chain. In the first half I will describe the product launch and the steps taken with regards to communication. I will describe the current market trends within the pickled vegetable´s market and the development of competitive brands, especially the problem of the growing influence of private labels. The second part will describe the communication mix of the launched novelty and the proposed changes based on the findings. At the end I will propose the new ATL support for the novelty
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Marketing strategy for chosen company
Laca, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The goal of this diploma thesis was to create a new marketing strategy for the chosen company. The company is seated in Prague and has been in the coffee industry business since 2003. The thesis was written to fulfill academic standards and to be a practical guide for the company itself. The first part of the thesis is the theoretical part containing theoretical principals of company strategy, situational analysis and marketing mix. In the second part we applied theory, real data, internal company workshops and our own survey to create a marketing strategy. The goal of the diploma thesis was fulfilled by creating a marketing strategy based on the company´s identity and values, carrying out a situational and market analysis and creation of a marketing mix.
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Risk analysis of the company Prestar's business plan
Bartoň, Daniel ; Špička, Jindřich (advisor) ; Vacík, Emil (referee)
The goal of this thesis is to compile a strategic business plan of the company Prestar and to identify and evaluate corresponding risks. A substantial part of the turnover is generated by business activities in Russia which recently exhibits unstable development. Strategic analysis is conducted based on the findings, key risk factors are identified and an estimate of the enterprise value based on discounted cash flow is calculated. Finally the influence of the identified risk factors on the enterprise value is simulated using the Monte Carlo method. The key risk factors include wage growth rate, development of sales generated in Russia and the exchange rate.
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Italy - the potential market for further foreign expansion of the Storyous company
Hlubučková, Alena ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.
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Business valuation based on strategic analysis
Vieweghová, Kateřina ; Sieber, Patrik (advisor) ; Štamfestová, Petra (referee)
The goal of the Masters thesis is to evaluate the company BENET AUTOMOTIVE s.r.o. based on strategic analysis of the market from the perspective of an external valuator. Selected company operates in the automotive field as a supplier for the automotive industry. First chapter is dedicated to methodology basis that is used in practical part of the thesis. At the beginning of the second chapter is a short presentation of the company. Further there is strategic analysis of the market, that is done through the analysis of macro and micro environment. Next there is the financial analysis which consists of absolute indicators, ratios, DuPont analysis, balance rules and default models. Furthermore, value drivers are calculated. Based on the the value drivers the financial plan is determined. Business valuation is done in the last part with DCF method.
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A Business Plan for a Theme Restaurant
Kűchler, Jiří ; Hartman, Ladislav (advisor) ; Habrmanová, Blanka (referee)
The topic of the thesis is creating a business plan for a theme restaurant in the town of Zlín, the concept of the restaurant being a steak restaurant in North American style. The thesis consists of two parts - theoretical and practical. The theoretical part starts with addressing issues connected with the entrepreneur and entrepreneurship briefly and goes on to analyze the essence of the business plan and the principles which should be followed when drawing a plan up. Last but not least follows the suggestion of an appropriate structure for the business plan including the description of its individual parts. The practical part of the thesis presents the business plan for a theme restaurant. The business plan was written for the purpose of the founder, who is also the author of the thesis.
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Business plan
Bláhová, Karolína ; Svobodová, Ivana (advisor) ; Mareš, Jan (referee)
This thesis focuses on developing a business plan for the production of baby food. The thesis consists of three parts. The main purpose of the theoretical part is to introduce the reader the environment of small and medium enterprise subsequently to describe the proper writing of a business plan. There are also recommendations for suitable structures procedures. Methodical part deals with the proper execution of marketing research, considerable attention particularly a method of interrogation. The practical part is the business plan itself. The aim of this thesis is to evaluate the feasibility of the project and its ability to prosper at today's market.
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Podnikatelský plán -- Mr. Donut
Turišin, Lukáš ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
Master thesis is about entrepreneurship. The theoretical part provides basic theoretical concepts related to entrepreneurship and entrepreneurs. This section describes the entrepreneurial skills, entrepreneurial personality traits and three alternative structures of the business plan. Practical work has a real benefit for the author, because it is the business plan for the authors real business idea. A substantial part of this part consists of marketing research, which is used to verify authors hypothesis and define the size of the market. The aim is to assess the feasibility of a specific business plan.
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Business plan
Foltýnová, Marie ; Špička, Jindřich (advisor) ; Mikan, Pavel (referee)
The master's thesis deals with the issue of business plan for a start-up company. The theoretical part explains the business plan in terms of its content requirements and its role in business, discusses the principles of creating a business plan and describes its structure. After the initial characterization of business opportunities, the practical part presents mission and vision statements, including company's strategy, introduces readers to results of a strategic analysis and presents a marketing strategy. Based on financial planning the business plan also evaluates economic efficiency and pays attention to potential risks.
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