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The business plan of a small company with respect to trends developing in the services sector of the automotive industry
HOFMANOVÁ, Iveta
The name of the topic of my bachelor´s thesis is The business plan of a small company with respect to trends developing in the services sector of the automotive industry. The main tasks of the bachelor´s thesis is to analyse the conditions for establishing a small company providing automotive industry services in the district of České Budějovice and to prepare a business plan. A research method using questionnaires was applied to find out which automotive industry services customers miss in this district. The results of this research using questionnaires showed that customers miss a company providing the following services: customized adaptations, performance increase and repairs of expensive parts. The research using questionnaires showed that many people would have functions installed in their cars assisting them in driving and even saving lives. This fact provides evidence that people are interested in new trends.
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Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
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Forms of advertising on social networks and consumer protection
Žďárský, Jiří ; Vavrečka, Jan (advisor) ; Štěpánek, Petr (referee)
The theme of this thesis are forms of advertising on social networks and consumer protection. The main informational source is above all research of specialized literature, articles, online or other sources in connection with author's own observations and analysis of the respective legislation and ultimately the comparison with author's gained professional experience. The result of this work is a comprehensive overview and introduction to the law of social networks and advertising, demonstration of the importance and significance of this topic and finally evaluation of the effectiveness of legislation that protects consumers in the environment of social networks.
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KYI SOE TUN within Myanmar Cinema across transition
Hsu, Khin Khin ; JANEČEK, Vít (advisor) ; BENDOVÁ, Helena (referee)
My paper is about successful director U Kyi Soe Tun who is still a respectful filmmaker in Cinema industry. In this paper, it can study why and how he got success within Myanmar Cinema across the transition. It is revealed who are the most responsible people who made Burmese Cinema became fall apart.I want my paper to be recoded for Burmese film industry. My thesis will be reflected on Burmese Film industry condition which got worst under government’s control and never get better the quality of art in films. until after becoming a democratic country since 2010.Through my paper, I am sharing the lives of filmmakers and the knowledge of making films to the people.
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Age management
Jirásková, Barbora ; Dvořák, Marek (advisor)
This thesis processes the concept of the human resources management with respect to the age structure of employees in the intentions of the Czech Republic. In the theoretical part, there is outlined the history of the application of the principle of age management, focusing on current demographic trends, forecasts of population age structure, the aging workforce and the need to preserve the ability to work into old age. Points to the need to adapt corporate strategy, personnel management trend of an aging population. It presents ideas for the main underlying programs and legislative measures which form the basis of the latest concepts and strategic plans in the Czech Republic and Europe. The empirical part deals with a specific level of allowance organization established by TSU and two sub investigation. The first is a case study of age management staff. The resulting data are confronted with the results of a survey among employees of the organization. The second investigation are interviews with members of management and employees of the HR department on the issue of the introduction of age management, their awareness of the concept of age management, the question of age discrimination, the issue of maintaining the continuity of knowledge in the organization and their views on these topics. The outcome of this survey indicates a willingness and readiness of the organization has already received age management principles adhere to and develop further.
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The Contrast of life and death in works of J. K. Šlejhar
Krčálová, Tereza ; Heczková, Libuše (advisor) ; Mravcová, Marie (referee)
The thesis focuses on J. K. Šlejhar's literary work from two points of view. The first part introduces Šlejhar's work in the contemporary literary context as a result of a synthesis of new literary styles. In the second part the thesis concentrates on a textual analysis and reconstruction of the author's "artistic world". The first part of the thesis gives insight into the contemporary discussions aimed at revising and redefining the function of art with respect to the new development in society and new human needs. The critical reception of realism and naturalism and the reflection of the then wide-spread adoption of new influences from foreign literatures are also dicussed. To draw a comparison, we quote both period and current studies dealing with J. K. Šlejhar's work. Thereby we want to demonstrate the changing requirements of literature and art and the changing perception of a literary work throughout time. The second part of the thesis comprises the textual analysis of Šlejhar's selected writings from the point of view of semiotic literary theory and the reconstruction of the author's "artistic world". Such approach enables us to draw comparisons to Russian literature of the 19th century, primarily with the works of N. V. Gogol and F. M. Dostoyevsky, and to discover a common basis for both...
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Aesthetic Experience, Paradox of Time and Event Horizons
Pačesová, Klára ; Dadejík, Ondřej (advisor) ; Ševčík, Miloš (referee)
The main topic of the thesis is the temporal dimension of aesthetic experience in its relation to memory and imagination. The initial approach to the topic is the concept of relationship between time and narrative of Paul Ricoeur, primarily contained in his three volume book entitled Time and Narrative. Gradually, the specificity of the time experience will be investigated, as well as operations of memory and imagination in narrative fiction. Attention is focused on a narrative as means to designate a coherent whole, respectively a meaningful concatenation of events. The main relationship explored is the interaction between the world of work and the lived world. The functionality of theoretical views is presented on the work of French director Chris Marker, especially on his two films La Jetée (1962) and Sans Soleil (1982).
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Acceleration of Object Detection Using Classifiers
Juránek, Roman ; Kälviäinen, Heikki (referee) ; Sojka, Eduard (referee) ; Zemčík, Pavel (advisor)
Detekce objektů v počítačovém vidění je složítá úloha. Velmi populární a rozšířená metoda pro detekci je využití statistických klasifikátorů a skenovacích oken. Pro učení kalsifikátorů se často používá algoritmus AdaBoost (nebo jeho modifikace), protože dosahuje vysoké úspěšnosti detekce, nízkého počtu chybných detekcí a je vhodný pro detekci v reálném čase. Implementaci detekce objektů je možné provést různými způsoby a lze využít vlastnosti konkrétní architektury, pro urychlení detekce. Pro akceleraci je možné využít grafické procesory, vícejádrové architektury, SIMD instrukce, nebo programovatelný hardware. Tato práce představuje metodu optimalizace, která vylepšuje výkon detekce objektů s ohledem na cenovou funkci zadanou uživatelem. Metoda rozděluje předem natrénovaný klasifikátor do několika různých implementací, tak aby celková cena klasifikace byla minimalizována. Metoda je verifikována na základním experimentu, kdy je klasifikátor rozdělen do předzpracovací jednotku v FPGA a do jednotky ve standardním PC.
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OPTIMIZATION OF ALGORITHMS AND DATA STRUCTURES FOR REGULAR EXPRESSION MATCHING USING FPGA TECHNOLOGY
Kaštil, Jan ; Plíva, Zdeněk (referee) ; Vlček, Karel (referee) ; Kotásek, Zdeněk (advisor)
Disertační práce se zabývá rychlým vyhledáváním regulárních výrazů v síťovém provozu s použitím technologie FPGA. Vyhledávání regulárních výrazů v síťovém provozu je výpočetně náročnou operací využívanou převážně v oblasti síťové bezpečnosti a v oblasti monitorování provozu vysokorychlostních počítačových sítí. Současná řešení neumožňují dosáhnout požadovaných multigigabitových propustností při dodržení všech požadavků, které jsou na vyhledávací jednotky kladeny. Nejvyšších propustností dosahují implementace založené na využití inovativních hardwarových architektur implementovaných v FPGA případně v ASIC. Tato disertační práce popisuje nové architektury vyhledávací jednotky, které jsou vhodné pro implementaci jak v FPGA tak v ASIC. Základní myšlenkou navržených architektur je využití perfektní hashovací funkce pro implementaci přechodové tabulky konečného automatu. Dále byla navržena architektura, která umožňuje uživateli zanést malou pravděpodobnost chyby při vyhledávání a tím snížit paměťové nároky vyhledávací jednotky. Disertační práce analyzuje vliv pravděpodobnosti této chyby na celkovou spolehlivost systému a srovnává ji s řešením používaným v současnosti. V rámci disertační práce byla provedena měření vlastností regulárních výrazů používaných při analýze provozu moderních počítačových sítí. Z provedené analýzy vyplývá, že velká část regulárních výrazů je vhodná pro implementaci pomocí navržených architektur. Pro dosažení vysoké propustnosti vyhledávací jednotky práce navrhuje nový algoritmus transformace abecedy, který umožňuje, aby vyhledávací jednotka zpracovala více znaků v jednom kroku. Na rozdíl od současných metod, navržený algoritmus umožňuje konstrukci automatu zpracovávajícího libovolný počet symbolů v jednom taktu. Implementované architektury dosahují v porovnání se současnými metodami úspory paměti zlepšení až 200MB.
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Nation-building in Iraq after 2003
Aliová, Naďa ; Karásek, Tomáš (advisor) ; Střítecký, Vít (referee)
The main aim of the master thesis titled "Nation-Building in Iraq after 2003" is to evaluate the success of nation-building processes in Iraq between 2003 and 2011. The analytical approach of the German political scientist Jochen Hippler serves as a theoretical and terminological starting point. The thesis is divided into five chapters. The first chapter deals with the general and conceptional problems and of the terms "nation" and "nation-building". This is followed by a brief overview of Iraqi history. The next part is devoted to Hippler's three central elements of successful nation-building applied to the Iraqi context (i.e. integrating ideology, national integration and state-building). The third chapter explores whether ethnosectarian identities are subordinate to Iraqi national identity. The forth chapter is focused on Kurdish- Iraq relations and its potential implications for territorial (and economic) cohesion of Iraq and the following chapter deals with capabilities of the state apparatus concerning governance, providing security and delivering basic services. In conclusion, the level of success is summarized in the three dimensions respectively as well as with regad to overall nation- building process in Iraq.
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