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The Social activities of Jewish Community of Prague
KAŠPAROVÁ, Jana
The work deals with the specifics and religious solutions of social activities of the Jewish community in Prague. The first part briefly describes the written and oral sources of Judaism with an emphasis on social and charitable activities contained in the texts. In the second part there are described characteristics and history of the Jewish community in Prague, the third chapter deals with social activities themselves engaged in various social facilities under the community administration. The last part is dedicated to the specifics identified in social services and their superiority compared to the other social organizations. All social facilities are kept in accordance with the laws on social services, but their quality, in particular their focus on victims of the Shoah, surpass the level non-Jewish social facilities services.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
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Problematics of hotels promotion and analysis of specific hotel
Juríčková, Kristína ; Mikeš, Jiří (advisor) ; Jenčková, Jiřina (referee)
Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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To the communication of the towns in the period before the Battle of the White Mount (The correspondence among New Town of Prague and some king's towns in the central part of Polabí)
Vojtíšková, Jana ; Hlaváček, Ivan (advisor) ; Ryantová, Marie (referee) ; Ledvinka, Václav (referee)
The submitted thesis aims to scan the written communication among the city councils of royal towns in the period before the Battle of the White Mount, particularly the correspondence among the New Town of Prague and Royal Towns in the Central Part of Polabí, explicitly Český Brod, Kolín, Kouřim, Kutná Hora and Nymburk. The research was based mainly on 20 town registers of the period and on the extant scripts which enabled me to set up both the communication process and particular agents. Thus we were offered the insight into the townhall, its offices, circumstances of the origin of missivs, we observed individual characters and institutions involved in the negotiation procedures. We came across the issue of messenger service mediating the delivery and last but not least we were concerned about receiving correspondence, its interpretation at the time and the content of discussed matters. Another issue we dealt with was the terminology ie. definition of written communication, diplomacy terminology, especially register issue defined as supplemental office book in publishers'offices containing the office scripts. The written communication of the perion represents just one component of wide range of ties occuring in the corporate society. The most significant role was represented by the city council the...
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Satisfaction of Spiritual Needs of In-Patients
ŠROTOVÁ, Jana
According to holistic philosophy, the current trend in the care for patients is satisfying their needs. The problem is that members of medical staff perceive certain needs easier than others, and automatically focus on professional care mainly for biological needs of in-patients. This thesis attempts to prove that even though the spiritual needs of patients are naturally below other needs, they cannot be ignored because the peace of mind of in-patients plays a significant role in their treatment. The theoretic part outlines spirituality as a constant need of all people, and tries to distinguish it from religion. The questions about the meaning and essence of human existence are rooted in the minds of all people. Some people are more sensitive to them, while others don{\crq}t perceive them. When seeking the truth and answers, people often identify themselves with ideas already expressed and professed. If a person looking for answers joins people with similar views and persuasion, he or she becomes a member of some religion, church, or community. The problem of the medical staff is that they reduce satisfaction of the spiritual needs of these people to mere respect for the required liturgy, which is extremely valuable and necessary, but it should not be confused with the needs of human spirituality, as mentioned above. In-patients need to be treated sensitively by the medical staff and to be accepted without reservations just as they are.
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Promotion of Prague abroad
Voříšková, Barbora ; Mikeš, Jiří (advisor) ; Herget, Jan (referee)
First part of the thesis deals with the theory of marketing and commercial communications and the specificity of marketing and communications in tourism. Second part comprises the analysis of the current promotion of Prague abroad. Third part of the thesis follows a new promotional strategy that contains more promotional topics and proposes the use of more communication channels. The proposed strategy includes setting of objectives, target groups, timing, competition and measurement of the effectiveness of such communication.
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Competion in service of altruism
Šafařík, Michal ; Kuběna, Aleš (advisor) ; Lindová, Jitka (referee)
2 ABSTRACT Behavioral study based on observations of 30 street newspaper sellers from Prague (about 50% of all Prague sellers) observed at the time of offering the "Nový Prostor" street newspaper (below just "NP") and their interactions with a total of 140 customers. Street newspaper sale project is primarily intended as a social program.The sellers participating take in many self-restraints resulting from accepting the "Novy Prostor" rules. In the alternative ways of asking for financial support from the passerby people there is an obvious absence of a rules similar. Theoretical basis of research assume that there is a signal produced by a street newspaper sale, through which the sellers communicate their ability of money donated meaningful use to the passing by people and potential customers. In this context a meaningful use includes also the overnight expenses (housing for 1 night). The above mentioned selfrestraints represent the costs expended for this signal. One of the confirmation aspects to assess the suitability of the sale of NP through the lens of Signaling Game Theory is the existence of a counterfeiters (in a NP slang so called "poachers"). Empirical experiment has proved that the sellers giving clear signals actively, are waiting for a customer less then those who are not active (survival...
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