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Plan for improvement of internet marketing of chosen engineering company
Pokorný, Zdeněk ; Hinčica, Vít (advisor) ; Olšanová, Květa (referee)
The objective of this bachelor thesis is to evaluate the contemporary usage of internet marketing by company POKORNY, spol. s r. o. and at the same time to suggest its possible further development. Within contemporary usage of internet marketing is analysed company's website on the basis of its overall quality, content and its statistical values. In connection to company's website is subsequently analysed its optimization for search engines as well. Furthermore the thesis analyse usage of 2 social networks, which are Facebook and LinkedIn. Afterwards the thesis suggest possible further development of company's internet marketing which includes recommendation to eliminate discovered current deficiencies and suggestions to start using new available tools. The result of these recommendations should be better competitiveness of the company.
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The proposal of CRM strategy in selected company
Gorolová, Pavlína ; Koliš, Karel (advisor) ; Kociánová, Jana (referee)
This thesis discusses the philosophy of customer relationship management. Main goal of the work is to analyze the processes in a specific company and to recommend a solution for customer relationship. Thesis is divided into three parts. Theoretical part presents readers with basic concepts of customer relationship management, its principles, development and strategy. Furthermore, pays attention to customer and their value. Methodical part defines the method of analysis, which is applicated in practical part. Practical part is focused on a specific company, on its introduction, history and analysis of internal and external environment. In conclusion of this thesis individual recommendations and improvement proposals are listed.
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Podnikatelský plán vybrané firmy (model lean canvas)
Strupplová, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The well arranged and instructivee business plan is the basic part of every business project.. Currently is very often used the lean canvas model of the business plan. This model shows us very istructively all the factors influencing the project realisation. The dissertation is divided into the two basic parts. In the thoretical were compared the essential forms of the business plan with their differences. The practical part consists of creating the lean canvas model for the progressive company using the UAV and the MAIA application, monitoring the flight of the UAV. The economic data were analyzed and the structured scheme of the project, with the prediction was realized. The lean canvas model was very useful and optimal for this company and it´s project.
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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Financial analysis of chosen spa company
Krautstengelová, Lucie ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
This master´s thesis deals with financial analysis of a spa company. The aim is to determine financial situation and productivity of the chosen company Priessnitzovy léčebné lázně a.s. which owns and runs spa Jeseník. Theoretical part describes financial analysis. It presents its aims, sources from which it draws and describes chosen methods. It mentions the specifics of economy of spa companies. In the second part spa Jeseník is introduced and financial analysis on the chosen company is applied and evaluated.
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Hooligan as an object of film analysis
Volek, Jiří ; BLAŽEVIČ, Jasmina (advisor) ; Bojar, Tomáš (referee)
Final thesis reflects the preproduction and production of thesis film with the topic of radical football fans. Work defines the theme of violence in the world of rowdies and film work with them. Further analyzes not only the history of football fans, but their categorization in terms of sociology and their impact on contemporary society. Work is devoted to the history of Czech cinema, working with the motif of the football world. The reasoning at the conclusion of the thesis reflects the impact of the films on this topic at the general audience and selected subculture.
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The journey of polka to the opera The Bartered Bride
Adams, Tereza ; FRIČOVÁ, Marie (advisor) ; GREMLICOVÁ, Dorota (referee)
This diploma thesis contains the description of the polka dance, its origin and short history. The next part belongs to the opera of Bedřich Smetana „The Bartered Bride“ from its creation through to the next presentations in the National theatre in Prague until the actual performance. In the last part there are descriptions of three chosen choreographies of polka from this opera and their analysis according to the model of Janet Adshead – Lansdale. Supplements contain biographies of Bedřich Smetana and choreographers of chosen inscenations – Otto Šanda, Pavel Šmok and Ladislava Košíková.
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Analysis breeding of milk cattle on the chosen biofarme
Plášková, Pavlína ; Toušová, Renata (advisor) ; Ducháček, Jaromír (referee)
The aim of this thesis is to evaluace the conditions of dairy cattle breeding in ecological agriculture and to compare them with concrete values taken from the chosen ecological farm Bílčice, which has been part of ecological agriculture since 2011 and which is focused on czech fleckvieh breeding and bio milk production. The first part deals with dairy cattle breed characteristic, main objectives and ecological agriculture principals, welfare problems, breed cattle and utility control, housing technology, nutrition and feeding, mechanical milking technology, milk production, reproduction, health condition and breeding economy. The practical part contains the rating of milk yield index (milk production, % proteins, % fat) and reproduction index ( meantime, perioda service, insemination index and after first parturition percentage). 650 pieces of cos were stabled at farm, from that 200 pices of dairy cos were mostly czech fleckvieh. Monitoring was made in 2013. Dayily milk production was around 2 750 kg. The milk utility for lactacion was in 2013 6 100 kg of milk, 3,89 % fat and 3,34 % proteins. The dairy cos were free stabled with high bedding, They were mechanically milked twice a day in herringbone parlours. Milk is being delivered once in twodays to Olma dairy. Cows are regularly driven out to pasture in summer feeding period. They are extra fed with 10 kg of clover silage and 6 kg of scarp (barely, wheat, triticale). Cows stays in stables for winter time. The ration consists of 45 kg of clover silage, 6 kg of scarp, 2 kg of lupine and 1 kg of corn in first time of lactacion. The cow utility in transitional form of economy at farm Bilcice was 7 477 kg of milk in 2010, a value in the Czech Republic was 7 726 kg of milk. After entering the ecological agriculture in 2013 milk yield at the farm decreased on 6 100 kg of milk and the average value in the Czech Republic increased to 8 370 kg of milk. The cow utility in transitional form was 4,03 % fat in 2010 and 3,89 % in 2013 (ecological agriculture). A diference between 2010 and 2013 is 0,14 %. Proteins were 3,39 % in 2010 and 3,34 % in 2013. There was average value for every reproduction index. The service period was 96 days and the meantime was 400 days, the insemination index was 1,8 and the after first parturition percentage was 54,2 %.
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Draft business strategy at the selected organization
Suska, Karel ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.
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