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The effects of the process of digitalization on Czech TV
Vácha, Pavel ; Mathé, Ivo (advisor) ; Myslík, Václav (referee)
This work describes the effects of the process of digitalization of the terrestrial
television signal broadcasting on the Ceská televize (Czech Television) station as
a public service broadcaster. The introduction provides a basic explanation of the
term digitalization and the history of digitalization of television production as the
first stage of digitalization of the terrestrial television signal broadcasting.
The first chapter presents a brief history of television and the television market
in Czechoslovakia and the Czech Republic which also indicates the situation in
the market before the process of digitalization of the television signal
broadcasting began. The next section presents an overview of the legal
framework of the process and the technological solution.
In chapters dedicated to two new programme groups whose origination is made
possible by a change in the broadcasting of the signal, their creation is described
in the context and the first years of broadcasting are evaluated. The thesis also
deals with the issues related to the emergence of new private television stations
and their influence on the Czech Television.
In conclusion, the audience is analyzed as one of the indicators of success and
trends established by the process of digitization in the market and the future
development in the television market from the viewpoint of the Czech Television
station is addressed.
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Theatre decoration? Set design? Scenography?
Vöröšová, Markéta ; KOUBSKÁ, Vlasta (advisor) ; CÍSAŘ, Jan (referee)
This thesis focuses on and compares the theoretical perception of scenography in the works of Czech aestheticians Otakar Zich and Růžena Vacková.
The whole comparison is integrated into the context of Czech modern scenography. Several key productions were chosen to demonstrate new tendencies that appeared at the specified time point in our theatre history. The thesis mentions theatre authors together with their works that played important role in forming Zich?s and Vacková?s opinions and theatre conceptions.
Taking into account how versatile personalities Otakar Zich and Růžena Vacková were it was necessary to bring up all areas of their activities. I attempted to summarize their professional careers and their influence on followers and I also wanted not to omit their life?s history . I deal with the importance of Zich´s key work Estetika dramatického umění and I also focused on personality of Vacková and the circumstances of the creation of Výtvarný projev v dramatickém umění.
It is a compilation work in which I try to present two approaches to the visual component of theatre performances. I compare their terminology used. I try to describe some aspects of scenography which Vacková developed under the influence of her predecessor and teacher and also the aspects that she was not in accordance with. Further, I focus on the problems of the possible forms of set design, connection between scenography and painting or architecture, and also on how the authors conceived the ideal scene, on whether they attached greater or lesser importance to stage directions and also on the problems of light, costumes, masks, stage objects?
This thesis should be perceived as a mere starting point for further in-depth exploration. There is a possibility to go deeper into details and/or extend the view so as to cover also other representatives of the Czech theatre theory with their scenography conceptions. I hope that, in the future, I will be able to continue working on this topic and to cover the history of Czech set desing theory in its integrity up to present days.
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The activities of the Czech ecological organisations: Case study Temelin
Novotná, Marcela ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
This diploma thesis deals with activities of the Czech ecological organisations which were active in case of nuclear power plant Temelin after its breaking-in. The thesis is divided into four chapters. The first one focuses on the definition of the ecological organisation (movement). In the second chapter, the attention is paid to the history of foundation and functioning of the nuclear power plant Temelin. The third chapter is about advantages and disadvantages of the nuclear power. The last chapter focuses on the analysis of activities of the Czech ecological organisations which opposed or supported the nuclear power plant Temelin.
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Institute of trust fund in ČR
Skrott, Filip ; Šindelář, Michal (advisor) ; Müllerová, Libuše (referee)
The bachelor thesis discusses about institute of Trust Fund, which the Czech legal order entered in the reform of private law, the new Civil Code. Its introduction was not without its problems and critics. In this work I deal with the legitimacy of the critic and the changes that should reduce fears of misuse of funds. I also deal with the history, the practical use of the funds and compare our legislation of trust funds with the English editing.
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Greek debt crisis
Krídlová, Adriána ; Žamberský, Pavel (advisor) ; Jedlinský, Jakub (referee)
Bachelor thesis deals with the evolution of the Greek debt crisis and is trying to best describe on the historical context, what led to it gradually. It deals with the history to the emergence of crisis and then focuses on crisis period between 2009 to 2015. The aim is to determine whether the latest rescue package was based on objective requirements of the Greek economy. The first chapter deals with the process of macroeconomic indicators and is also dedicated to the low competitiveness of Greece. The second chapter discusses the history of Greece until 2009, which can be regarded as the beginning of the debt crisis. The third chapter deals with the evolution of the crisis from 2009 to 2012. In the fourth chapter, I analyze the conformity of a Memorandum of Understanding with the real needs of the Greek economy to its recovery.
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Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey.
Veretina, Alena ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
The bachelor thesis Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey focuses on the national cultural heritage the site of Vyšší Brod Cistercian Abbey. Main goal of this thesis is cultural-economic evaluation of the abbey and possibilities for increase of attractiveness for tourists. Theoretical part describes history of the abbey, its uniqueness, possibilities and constraints of animation processes in the area. Practical part elaborates about the impact of particular project realized in the area of the abbey - Land Exhibition held in 2013. Vyšší Brod Cistercian Abbey was one of four objects of Upper Austria / Southern Bohemia Cross-border Land Exhibition. Thesis analyses impact of the project from a perspective cultural history and economy.
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Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
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Analysis of present situation of volunteering in Příbram
CIKLEROVÁ, Monika
This thesis deals with the research on volunteering in Příbram. It is focused on the use of volunteers in health and social areas within comprehensive rehabilitation, i.e. in organizations involved in the care for physically or socially handicapped persons. The objective of the thesis was to survey the use of volunteers in these organizations. The first sub-objective was to determine the potential interest of organizations to make use of volunteers in the future. The second sub-objective was to provide a comprehensive overview on the use of volunteers to the public in Příbram. The third sub-objective was to describe the established volunteer programs - the circumstances of their establishment and the target group of clients who are involved in their activities. In the theoretical section the important terms in the field of volunteering are explained, major organizations that are engaged in volunteer involvement are mentioned and the process of admission into a volunteer organization is described. In the pre-research in the practical part, the survey of organizations operating in Příbram in the health and social field was compiled. In 29 organizations semi-conducted interviews were carried out with their managers in order to determine whether they use volunteers at their activities, also to find out if they would like to take advantage of the volunteers´ potential, and in what specific areas volunteers could participate. The results of the research have shown that currently more than a third of surveyed organizations use volunteers in the health and social field. Most of the surveyed organizations also intend to get involved volunteers in their activities. The thesis also gives information about the history and specifics of the volunteer programs that are run by a professional volunteers´ coordinator in 4 organizations. This thesis provides a source of information on volunteering in the health and social area for professionals as well as for the general public and it may also help to possible applicants for volunteering in Příbram. It also offers new insights to the public on the possible use of volunteers, such as in the Volunteer Center Příbram.
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Early Baroque Altars in Prague
Kolář, Jan ; Zlatohlávek, Martin (advisor) ; Horyna, Mojmír (referee)
ENGLISH ANNOTATION This paper discusses Prague altars that were crafted in the years of early-baroque between 1620 and 1680. It contains a brief outline of the historical period during which - in relation to counter-reformation and recatholization after the defeat of the Estate uprising in 1620 - baroque style had been fully accepted in Czech lands. The church, supported by the state, had made it its goal to restore catholicism in Czech lands and for this purpose it also used the means of arts. The baroque church combined all kinds of arts in its complexity. The main attention of its builders was paid to altar constructions, most often wooden ones. This paper then analyzes the history and typology of the altar and its components - the altar table, the retabulum (altar leg) and the tabernacle (sanctuary). The overall development of early-baroque altars dated from late-renaissaince mannerism to the beginning of top-baroque is discussed, together with the metamorphosis of the altars' architectural concepts, the artistic perfection of the altars and of their decorative elements. Both preserved and some non-preserved altar constructions located in Prague (in the area of Hradčany, Lesser Town, Old Town and New Town) are listed and described in this paper. Furthermore, an account is given of the artists...
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