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Comparison of Market and State Organized Public Transport in the Czech Republic Between 2000 – 2015
Hervert, David ; Pikhart, Zdeněk (advisor) ; Vebrová, Ludmila (referee)
Content of this bachelor thesis deals with a comparison of market and state access to public transport from a national economic perspective. Public transport in the Czech Republic between the years of 2000 and 2015 is analysed before the actual comparison is made. The theoretical part deals with available products of public transport, transport demand, market and government failure, entrepreneur theory and information function of prices. Different types of public transport are analysed and compared in the practical part. Additionally, an analysis of public transport in the USA is made and then compared with public transport in the Czech Republic.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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Evaluation of the effectiveness of prevention of tobacco smoking in secondary schools in the district Strakonice
HOCHOVÁ, Tereza
This thesis deals with the issue of smoking. It is a serious global problem. Illnesses and death associated with smoking are among the most important problems of Public health in most countries. The risk of damage threatens not only to active smokers but also those who are exposed to passive smoking. Abuse of tobacco is clearly linked to cardiovascular diseases, cancer and other serious diseases. Most smokers begin to smoke no longer in secondary schools. According to Kalina (2003) is modus 14 years. Therefore, preventive activities must be realized before this period. School (outside of family and peers) affects education, attitudes and values of the student. Compulsory school attendance does from primary schools ideal environment for implementation preventive activities. That is reason why I wanted to know if and how well schools use an education as a means of primary prevention. Theoretical part contains the terminology associated with tobacco issues, further a history of tobacco and methods of tobacco and nicotine use. The following chapters provide information of substances contained in cigarettes, selected diseases, prevention, legislation, cessation and withdrawal symptoms and methods of quitting. I used a quantitative method for research in the practical part. Respondents were selected from among pupils from primary schools of Strakonice. At each of the schools in Strakonice I addressed to 50 pupils. First half of them were educated and second half were not. Two hundred of students were interviewed together. I discarded two questionnaires. Total quantity of respondents was 198 students. Questionnaire contained 20 questions, which was designed for students of second grade of elementary school. I set three targets. The main target was to map the problem of smoking among pupils of primary schools in Strakonice, evaluate the impact of education on the knowledge of the respondents and ascertain the views of students on the quality of education. Research has shown that the prevalence of smokers among students of second grade of elementary school in Strakonice is lower than prevalence by GYTS. Older pupils (who were educated) smoke to the greater extent (15.3 %) than younger (uneducated) pupils (6 % smokers). More than 70 % of smokers want to quit the smoking. Almost 26 % of respondents tolerate smoking of other people. Impact of education was assessed by the knowledge part of the questionnaire. It contained eight questions with a choice of four answers, only one was correct. The quality of information obtained in the school, most pupils assessed as good or marginal. These three hypotheses were created: the prevalence of smokers among respondents is higher with higher age, there is a statistically significant difference in knowledge of the issue of smoking between educated and uneducated pupils, and school provides respondents more information than other sources. For statistical verification was used the chi-square test at a significance level of 5 %. The first and second hypothesis was confirmed. A third hypothesis was refuted. Most pupils answered: media (television, internet...), school and family. The quantity of answers was balanced and so we can't talk about a statistically significant difference. Survey has enabled me to become a teacher for two hours. I was able teach sixth grade pupils in the issue of smoking. I have gotten so complex idea about the role of education in primary prevention. I was also convinced that it is necessary to grasp the issue from the perspective of pupil, not teacher. The theoretical part of the thesis can serve as educational material for students, teachers and the public. The practical part can be used to compare the results with other works or to monitor trends of smoking in Strakonice.
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Use of Google applications and tools in the enterprise
Fiala, Dávid ; Lorenc, Miroslav (advisor) ; Koliš, Karel (referee)
The aim of this thesis is to focus on usage of Google online applications for business and Google Analytics tool in the company TLV s.r.o. , analyse the effectivity of everyday usage and the ability to improve in-house processes. These applications and tools will be described from the perspective of their functions, which they offer. In the following parts of the thesis I will focus on alternative cloud based solutions of office applications, their costs of implementation and their advantages in comparison with Google applications. In case of Google Analytics the thesis will be focused on the rentability of this solution for TLV s.r.o. comparing the costs of online advertisements (Google AdWords) and the yield.
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Financial analysis of AŽD Praha s.r.o.
Akhundov, Kanan ; Hanzal, Martin (advisor) ; Jiránek, Petr (referee)
The aim of this bachelor thesis is to carry out the financial analysis of the company named AŽD Praha s.r.o. The analysis is conducted for the financial years 2009/2010 - 2013/2014 from the perspective of an external analyst. To accomplish the goal, the methods of horizontal and vertical analysis, ratio analysis, evaluation of financial health with the use of bankruptcy and credibility models and eventually SWOT analysis were applied. The work is divided into three parts. The methodological part defines the theoretical basis of financial analysis. The second part is dedicated to the introduction of AŽD Praha, the definition of the class of branch and the competitors. The financial analysis in comparison to the rival companies is performed in the practical part.
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Expert capacities of the Czech political parties: case study of defence policy
Bayerová, Anežka ; Němec, Jan (advisor) ; Vymětal, Petr (referee)
The thesis deals with marginally explored area of expert capacities of the Czech political parties with respect to the different organizational types of selected political parties and movements. The work aims to find out what expert capacities work for these types of political parties, how these experts are recruited in their position, whether it corresponds to their educational background and professional experiences with function, which are they holding in the expert authority. Work is elaborated in the form of case study, which focuses on the activities of defense policy expert commissions. The text is divided into two theoretical and one empirical chapters. The first chapter deals with the process of policy-making, its actors and activities associated with this process. The second chapter defines the various types of political parties first from the mainstream perspective (cadre, mass, catch-all parties), which complements the modern concept of business party and finally there is a typology of S. Wolinetz (office-seeking, vote-seeking, policy-seeking parties). The last empirical chapter presents the case study focused on four Czech political parties (TOP 09, KSČM, ČSSD and political movement ANO 2011) and their access to party expertise. The result of this work is to compare the level of analytical capacity across selected political parties/movements and testing of hypotheses formulated in the introduction of the thesis.
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Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.
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Renewable energy legislation
Kučerová, Veronika ; Štěpánek, Petr (advisor) ; Černý, Pavel (referee)
This master thesis discusses current legislation in the field of supported and renewable energy sources. At the beginning of the thesis are defined renewable energy sources from the perspective of Czech legislation and of professional view. The second part is focused on legislation regarding renewable energy sources in the European Union and the Czech Republic. Follows an overview of the support tools and legislation regarding renewable energy sources in other member states of the European Union and the current status of the set objectives related to the share of energy from renewable sources in gross final energy consumption, which have been established by Directive 2009/28/EC. At the end is summary, along with an overview of the most successful and least successful countries in terms of achieving the objective.
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Legal position of Liechtenstein in European Economic Area
Havlová, Berenika ; Grmelová, Nicole (advisor) ; Spirit, Michal (referee)
The thesis defines legal status of Liechtenstein in the European Economic Area. It is divided into three consecutive chapters. The first chapter consists of two parts - general and economic characteristics of Liechtenstein. The general characteristic is based on the author's experience supported by scientific literature, while economic subchapter is based largely on statistical data. The second chapter focuses on the legal status of Liechtenstein and its position on international scene. The position is viewed from two perspectives, which affects it the most. First, from the perspective of participation in selected international organizations and second, the influence of close relationship with Switzerland. The last chapter analyses international litigation to which Liechtenstein is a party. The aim of this thesis is to define the legal relations of Liechtenstein, which forms its position, using the methods of analysis.
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