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Corporate identity of a tractor manufacturer
Hopfingerová, Ivana ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
This diploma thesis deals with corporate identity of a tractor manufacturer. For this purpose fictive company called Haart was created. The endeavour of this corporate identity is to make an image of a reliable company which specialises in the production of high-quality agricultural machines. This is accomplished by an orange-grey colour scheme where orange stands for living (agricultural production) and grey refers to lifeless (tractor is a machine). The final corporate identity is presented next to company stationery, merchandise, orientation graphics and web page also on the tractor designed within the pre-diploma project. For advertising graphics needs typeface Haart was created. Part of this diploma project is also the creation of a design manual. It describes all elements of Haart‘s corporate identity.
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Political marketing in the pre-election period
Baghdasarjan, Inesa ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines? The thesis is structured into four chapters. The first chapter defines the main terminology of political marketing. The second one is devoted to media-politics relations and to the Czech media. The third analytical part characterizes marketing strategies of the political parties. The last chapter interprets the results of content analysis.
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The Sunday Christ
Záruba - Pfeffermann, Josef ; Royt, Jan (advisor) ; Kubík, Viktor (referee) ; Klípa, Jan (referee)
The work is a monograph on the late medieval devotional image of Sunday Christ (Feiertagschristus, Christo della Domenica, Svjeta Nedelja, Christ du dimanche, Sváteční Kristus). The main aim of this research was to create a complete catalogue of all examples of the "Sunday Christ" image and explain its origins and development. Origins of this image are found in the various conceptions of the continual Christ's suffering for our sins. The author is using the recent bibliography on this image (Koman, Reiss, and Rigaux) but the concept of the development is based more on the definition by Gertrud Schiller. The origins are seen in the mystical images from the cloister environment.- Sponsus pierced by Sponsa, Mystical nailing, nailing with various tools, Arma Christi, fabrication of Arma Christi, and other motifs found especially in the art of female convents. The pastoral care of nuns was usually practiced by Dominicans and other preaching orders, which probably modified some of the images of perpetual passion for the use of laity. As a certain reflection of this contemplative phase we may consider the Casatanense Manuscript (Rome, MS 1404) and mystical visions of Archbishop John of Jenstein, (1379) which included an ecclesiastical image of Christ attacked by Christians. The mural paintings had been painted in...
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Contactless measurement of surface temperatures in mechanical engineering
Gorčica, Jakub ; Forejt, Miloslav (referee) ; Polzer, Aleš (advisor)
This diploma thesis is focused on the theory of contactless measurement of surface temperatures with thermovision camera Flir SC2000 and on the principles of imaging the camera is based on. The tablets and the applications making work with camera easier are processed in the Visual Basic in practical part. The stand for fine taking emissivity is compiled and described, and emissivity of different materials and different milling cutters is taken in this diploma thesis.
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Image processing within determination of topographic surface parameters
Boháč, Martin ; Ohlídal, Miloslav (referee) ; Šťastný, Jiří (advisor)
This work deal with determination topohraphic parameters of a randomly rough surface by the help of method of shearing interferometry. It is a optical method for determination surface roughness. The basic idea is based of on deformation interference strips which are made by interference of the same mutually translated monochrome luminous wavefronts. The wavefront is created after transit or reflection monochrome lights from the surface of a studied sample. The wavefronts creates picture with deformed interference strips , which carries information about character of the surface. This information can be profited by algorithms of image processing from the picture . The thesis was developed in research project MSM 0021630529 Intelligent Systems in Automation.
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Virtual Image of the Czech Sports via Unstructured Data Analysis
Levý, Jan ; Jelínek, Ivan (advisor) ; Profousová, Lenka (referee)
Analysis of unstructured data from social media is an important and constantly growing part of information technologies' application in the marketing context. The aims of this bachelors' thesis include creating a trial platform for the analysis of un-structured data from Facebook, research and application of suitable methods and metrics for the analysis, summarizing the analysis' findings and visualisation of selected metrics by means of a dashboard. The thesis' structure corresponds to the methods used for metting the aims set and compo-ses of seven parts. The first part summarizes motives for social media analysis, deals with the approach to the topic in the contemporary scientific papers and discusses comercial tools that could be used for such analysis. The second part describes gathering of data with a crawler, setting the connection and getting the access rights to the data sources. The structure of downloaded documents and appropriate choice of data sources is also described in this part. The third part adresses the tools used for the analysis, namely Elas-ticsearch and Kibana. The fourth part defines possible questions that may be asked in the context of Czech sports image on Facebook. The fifth part identifies the metrics necessary for the questions assesment and describes corresponding data selection. The sixth part completes the analysis itself and summarizes its findnings. The seventh part describes Ki-bana's dashboard use for effective summarizing of selected metrics. The main bachelors' thesis contribution lies in the illustration of social media analysis pos-sibilities on the example of Czech sportsmen and Czech sports in general on Facebook. A crawler has been used to gather the data for the purpose of the analysis. The other em-ployed tools included Elasticsearch and Kibana, which have enabled the data selection and visualisation. The analytical approach consisted of four parts; definition of analytical que-stions, definition of methods and metrics to find answers to these questions, followed by the analysis itself and the summary of results. The following points belong to the analysis' findnings: identification of sportsman with the highest marketing potential, comparison of analysed sports according to the perceived image by fans and desgination of the pages with most interacting followers.
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Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.
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