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Analysis of strengthening intellectual property rights on selected economic indicators in selected world countries in years 2013 to 2015
Tománek, Michael ; Zeman, Martin (advisor) ; Maule, Petr (referee)
This paper analyzes the relationship between the protection of intellectual property rights, and selected economic indicators between 2013 and 2015. The topic is the impact of intellectual property protection to economic growth and development. The theoretical part analyzes the different views on the issue of intellectual property, its forms of protection and analysis of international protection. It also defines GDP, GDP per capita, foreign direct investment and research and development expenditure. The practical part analyzes the correlation between these economic indicators and index of intellectual property rights, as an indicator of the strength of protection of intellectual property rights in selected countries. The work focuses on industrial property.
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Economic cooperation between China and Sub-Saharan Africa
Šára, Ondřej ; Jiránková, Martina (advisor) ; Sejkora, Jiří (referee)
Building relations with China is a topic of broad and current interest, when it comes to establishing and deepening new economic cooperation between Sub-Saharan Africa and other regions. This thesis analyses current economic cooperation between these two regions with the prevailing emphasis on the African partner. The thesis is formally divided into five chapters. The first two chapters focus on selected theoretical and factual starting points related to the main topic of the thesis, which create a foundation stone for the other chapters. In the third chapter of the thesis, selected statistical data about current trade and investment cooperation between both partners are introduced. The main goal of the following fourth chapter is to analyze real impact of mutual cooperation on the selected country of Sub-Saharan region. The last chapter of the thesis analyses a relatively problematic and widely discussed issue: the classification and allocation of financial flows from China in the Sub-Saharan Africa.
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Outsourcing and its impacts on company through Enterprise architecture
Štěpán, Jakub ; Šebesta, Michal (advisor) ; Bruckner, Tomáš (referee)
This final thesis is dealing with the theme of outsourcing and its influence on company in connection with enterprise architecture as the main carrier of ongoing changes. Main focus of this thesis is to provide the overview of the area of Enterprise architecture and outsourcing as well as the description of the selected notation of Enterprise architecture modeling, which will be main instrument in describing the transformation. Theoretical part of the work is divided into three parts. Firstly there is description of the enterprise architecture and chosen connected areas, followed by description of the outsourcing process and description of the modeling language ArchiMate. Practical part of the work is composed of analysis, description and evaluation of the transformation of the selected company. Among the main contribution of this thesis there is description of the changes during the transformation using the ArchiMate modeling language and identifying of concrete impacts of outsourcing on Enterprise architecture of the company.
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Taxation of Employee benefits in the chosen EU countries
Nguyenová, Phuong ; Rytířová, Lucie (advisor) ; Finardi, Savina (referee)
This diploma thesis aims to compare taxation of employee benefits in particular EU countries and identify their impact on employees and also employers. The main goal is to summarize the procedures that need to be done when dealing with benefits as well as state several suggestions for prospective reader. The thesis is divided into four chapters. First chapter defines employee benefits. Second chapter analyses benefits from employee's and employer's point of view. Third chapter gives detailed overview of benefits' taxation in selected countries of European Union. These countries are the Czech Republic, Slovakia and Austria. Finally last chapter contains several practical examples which show how to proceed when determining the amount of tax, while simultaneously comparing the differences in taxation between countries.
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Marketing Situational Analysis of a chosen Company
Doležal, Ondřej ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
The aim of my thesis is to create an educated description of marketing situational analysis of selected energy company - ČEZ, Inc. The analysis should help the company to better plan its marketing activities and thus succeed in a competitive environment. The theoretical part deals with basic concepts related to marketing as a whole and theoretical background needed for the completion of marketing situational analysis, which includes both PEST analysis, Porter's fice forces analysis, SWOT analysis and marketing mix. Results from those are then applied in practice. The result of each analysis are then formulated into recommendations that should help the company to improve its marketing management.
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Plan for improvement of internet marketing of chosen engineering company
Pokorný, Zdeněk ; Hinčica, Vít (advisor) ; Olšanová, Květa (referee)
The objective of this bachelor thesis is to evaluate the contemporary usage of internet marketing by company POKORNY, spol. s r. o. and at the same time to suggest its possible further development. Within contemporary usage of internet marketing is analysed company's website on the basis of its overall quality, content and its statistical values. In connection to company's website is subsequently analysed its optimization for search engines as well. Furthermore the thesis analyse usage of 2 social networks, which are Facebook and LinkedIn. Afterwards the thesis suggest possible further development of company's internet marketing which includes recommendation to eliminate discovered current deficiencies and suggestions to start using new available tools. The result of these recommendations should be better competitiveness of the company.
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The proposal of CRM strategy in selected company
Gorolová, Pavlína ; Koliš, Karel (advisor) ; Kociánová, Jana (referee)
This thesis discusses the philosophy of customer relationship management. Main goal of the work is to analyze the processes in a specific company and to recommend a solution for customer relationship. Thesis is divided into three parts. Theoretical part presents readers with basic concepts of customer relationship management, its principles, development and strategy. Furthermore, pays attention to customer and their value. Methodical part defines the method of analysis, which is applicated in practical part. Practical part is focused on a specific company, on its introduction, history and analysis of internal and external environment. In conclusion of this thesis individual recommendations and improvement proposals are listed.
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Design of marketing strategy in the company Imperium Finance
Petrovič, Marko ; Čermák, Radim (advisor) ; Sova, Martin (referee)
Internet marketing is currently one of the most important components of marketing. However, Internet marketing as a whole is much more important than mere webdesign, mere search engine optimization (SEO) or a simple PPC advertising. Most companies have recently made it throught with a website and that was all their presentation on the Internet. However, the internet is one of the fastest growing technology today and the number of its users is growing every year. Constantly there are new technologies that allow us to have a better user experience and also bring us new ways of presentation and promotion. Most of the companies make a mistake early on and underestimate the preparation, don't know their goals, customers or competitors. Internet marketing is the process and the contents of this process is the recognition, analysis, design, implementation, and ultimately verify that you achieve the goals of the organization. In the theoretical part it is defined internet marketing and its advantages over offline marketing. Briefly sum up the history and major milestones of Internet marketing that shaped its present form. Further, it's described current trends in Internet marketing and detail expands upon the selected Internet marketing tools and tools for evaluating the success of campaigns. The practical part deals with the proposal of marketing strategy in the company Imperium Finance. The main objective is to analyze the requirements of the company Imperium Finance, from analysis to draw specific conclusions and devise a marketing strategy that will support the vision and strategy of the company in the following period. All steps were carried out within the company Imperium Finance on real data from active clients and tested in action. The result is a proposal of a marketing strategy that will drive Imperium Finance, and a marketing plan for the company. The biggest benefit of this work is so real use theoretical knowledge in practice.
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Methods of Competitive Intelligence for chemical industrial companies
Lisová, Martina ; Molnár, Zdeněk (advisor) ; Kocánek, Marek (referee)
The content of this thesis is the introduction of Competitive Intelligence and its methods to companies in the chemical industry. The main objective of this work is to create particular solution of Competitive Intelligence for Lovochemie, a.s., i.e. to propose competent employee who will be periodically monitor the selected information resources using Competitive Intelligence software tools. The analyses were used to achieve this objective. At first analysis of the chemical industry was conducted in the Czech Republic and also in the world and analysis of the selected company has been created. Information resources that the company should follow through Competitive Intelligence tools were selected on the basis of this information. The first part deals with the introduction of Competitive Intelligence, intelligence cycle CI, strategic analysis methods and Competitive Intelligence tools for searching and monitoring of information on the Internet. The second part is devoted to the aforementioned analysis. At first the chemical industry is analysed and the world's biggest fertilizers producers are described. This section also introduces the company called Lovochemie, a.s., its competitors, suppliers and customers. In the last part of this thesis, the information resources available to the company and selected Competitive Intelligence tools are described. Finally, the particular solution for Lovochemie is created.
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