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Cultural policy in the Czech republic
MACHÁČKOVÁ, Monika
The thesis deals with an existence and a development of cultural policy in the Czech republic. It compares the only two official documents declaring cultural policy: Kulturní politika (for years 2001 - 2005) and Státní kulturní politika na léta 2009 - 2014. There is analysed the formal aspect, content, meaning and implementation of both policies. The thesis also defines the relationship of the Ministry of Culture of the Czech republic to culture, methods of financing and legislative conditions for culture in the Czech Republic. For a comprehensive picture of cultural policy there is explained process of the political cycle and described the different phases of creation of public policy. The work also includes an annex of tables.

Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.

Multicultural nursing and spirituality of religion in nursing practice
Semerádová, Lucie ; Kutnohorská, Jana (advisor) ; Špirudová, Lenka (referee) ; Křivohlavý, Jaro (referee)
v AJ: The Bachelor's dissertation treats of individual specifications of cultural and religious groups. To description of customs of each immigraton's groups living in The Czech republic is dedicating theoretical part of this labour. I have described cultural and spiritual customs with focus on areas that could be crucial in nursing care. The habits of Vietnamese, Russians, Ukrainians but also Christians, Jews and Muslims are described. The first part of research section of Bachelor's dissertation is attending views of non-doctors staff in Pardubická krajská nemocnice, a.s. to foreigners and try to map this questions. Is finding willingness to fulfil particular requirements of foreigners and pursuit for additional education. The second part of research section of Bachelor's dissertation presents interview with Mongolian woman. It looks on access of non--doctors staff by foreigner's eyes. This research metod has been focused on detecting deficiencies of non-doctors staff and effort to identify trouble situations as well. The conclusion is dedicated to all-round summary and possible steps which resulting from quoted facts. Klíčová slova v ČJ: Multikultura, spiritualita, Vietnamci, Mongolové, judaismus, Islám Klíčová slova v AJ: Multiculture, spirituality, Vietnamese, Mongols, Judaism, Islam Místo...

Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.

Female circumcision as a sociocultural phenomenon
Bednářová, Ivana ; Uherek, Zdeněk (advisor) ; Soukup, Martin (referee)
Subject of the thesis is to present female circumcision as a sociocultural phenomenon located across the cultures. Circumcision is presented in changes of time emphasizing negative effects on physical and mental women health. The author concentrates mainly on the efforts of the states to forbid the practice. She mentions researches conducted on the subject and their difficulties and she classifies the types of female circumcision. She pays attention to the factors affecting the practice. She tries to answer the question why the efforts to forbid the practice made by the states fail. The thesis is theoretical analysis of case studies and researches complemented by an interview at the end of the thesis. Key words Culture, female circumcision, ritual, sexuality, sociocultural system.

Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.

The theory of communication with foreigners in nursing process
Heitzerová, Ilona ; Kutnohorská, Jana (advisor) ; Skorunka, David (referee) ; Švarcová, Eva (referee)
Bachelor thesis disserts on basic conceptions connected with communication in a plain field, related to communication with foreigners, multicultural themes and conceptions applicable to a labour. This thesis also deals with specifics of a nursing care for mothers - foreigners and there is a conceptual model of Madeleine Leininger mentioned there. There is information about Vietnamese, Bulgarian, Ukrainian and Nigerian culture, religion and characteristics of those national minorities included in this thesis. Integral part of Bachelor thesis is qualitative research solution, focused on communication, language skills and understanding of the problem and approach to the clients - foreigners with regard to nursing care during the labour. The examinated are mothers - foreigners, which gave births in the maternity ward of Podripska hospital in Roudnice n. L.

Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey.
Veretina, Alena ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
The bachelor thesis Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey focuses on the national cultural heritage the site of Vyšší Brod Cistercian Abbey. Main goal of this thesis is cultural-economic evaluation of the abbey and possibilities for increase of attractiveness for tourists. Theoretical part describes history of the abbey, its uniqueness, possibilities and constraints of animation processes in the area. Practical part elaborates about the impact of particular project realized in the area of the abbey - Land Exhibition held in 2013. Vyšší Brod Cistercian Abbey was one of four objects of Upper Austria / Southern Bohemia Cross-border Land Exhibition. Thesis analyses impact of the project from a perspective cultural history and economy.

Diversity and intercultural aspects of the functioning of a company
Tetenková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis concentrates on culture, its levels and characteristics, including business culture. The first part focuses on cultural diversity and management of diversity in business culture, with emphasis on the related incorrect tendencies, caused by various culturally conditioned biases. The following part considers different aspects of intercultural communication, its possible barriers and the question of intercultural training. The practical part analyses an existing multinational corporation, particularly with regards to its corporate values, practices, corporate diversity and intercultural training. Furthermore, this part is complemented with a study of the culturally conditioned difficulties within the company, the influence of existing cultural differences on employee communication and cooperation, as well as on intercultural training. The outcome of the study are recommendations, which serve as a base for potential modifications of the corresponding company processes.

Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.