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Changes in media communication and trends in their development
Hádková, Lenka ; Postler, Milan (advisor) ; Blodigová, Lenka (referee)
Diplomová práce popisuje oblast komerčních komunikací a současnou situaci na mediálním trhu v ČR. Stručně provádí mediálním plánováním a zahrnuje praktickou analýzu mediálního chování dvou vybraných cílových skupin. S vývojem společnosti klesá konzumace tradičních médií a objevují se moderní způsoby, jak spotřebitele ovlivnit. Nové trendy jsou zařazeny s ohledem na jejich využití v ČR a doplněny příklady ze zahraničí. Závěr shrnuje odhady vývoje mediální sféry v kratší časové perspektivě.
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The Soviet collectivization in the late 20s and in the first half of the 30s of the 20th century and evaluation of the social and economic consequences on Volhynian Czechs
Šťastná, Dora ; Fabianková, Klára (advisor) ; Chalupecký, Petr (referee)
The thesis focuses on economic development in the Soviet Union in the late 20s and in the first half of the 30s of the 20th century. An accent is placed mainly on collectivisation of agriculture during the first five-year plan. The theoretical part of the thesis is dedicated to the centrally planned economy, previous economic history of the USSR and Stalin's concept of economic policy. The analytical part of the thesis deals with the process of collectivization and evaluation of the social and economic outcomes and consequences, specifically on the territory of Volhynia, where thousands of Czech citizens emigrated. The hypothesis, that Volhynian Czechs were not directly affected by forced collectivization, was disproved. As a result of collectivization the number of czech population in Volhynia decreased by 30%. The first five-year plan featured a big step towards modernization and self-sufficiency of the country, but in the agricultural sector failed.
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Progress of the system of public health insurance and health insurance companies in the Czech Republic for the period 2000 - 2015
Pecková, Tereza ; Lukášová, Tereza (advisor) ; Bartůsková, Lucia (referee)
This bachelor´s thesis analyzes the basic funds of health insurance companies for the period 2000 - 2015 in the Czech Republic, especially the creation of resources and their use and the entire system of public health insurance in the Czech Republic. Basic funds are one of the components of the overall economy of health insurance companies. First it is necessary to describe the market of the insured. The insured create and use the finances within public health insurance. Also important are contributions from the state budget for those insured by the state. We can conclude that the cost of health insurance companies are rising and that population is aging in the Czech Republic. However, this is not a balanced linear growth. The number of pensioners grew at a slower rate of growth, but according to population development forecast, there should be faster growth in the number of pensioners in the following years. Significant growth in cost is particularly noticeable in the age category of 80 and above, and increasingly more people should live up to this blessed age, also thanks to modern public health.
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A car prototype manufacture using modern methods and CAD/CAM
Horák, Aleš ; Zouhar, Jan (referee) ; Sedlák, Josef (advisor)
The project developed under the engineering studies, solves the problem of production of a prototype car using modern technology, reverse engineering and CAD / CAM. Based on the literary study of the issue, was designed process of digitization of the physical model of car, including the treatment and processing of data. Follow-up step was to verify the production of the additive rapid prototyping technology - FDM method. Verification of the results was performed on a vertical milling cantilever FV 25 CNC with control system Heidenhain iTNC 530 using a cutting strategies by PowerMILL CAM software. At the end of the resulting models edit as necessary.
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Capital adequacy, Basel II and prediction of default
Bardún, Adam ; Synek, Miloslav (advisor) ; Krauseová, Jaruše (referee) ; Freiberg, František (referee)
Dissertation thesis deals with the topic of capital adequacy of financial institutions and tries to solve the problem of default and its prediction. In the theoretical part, the thesis provides summarization of historic and current approaches to capital adequacy of financial institutions and also presents currently used methodology of scoring models, which predict default of companies. Application part of the thesis aims to develop a scoring model, which would be usable by financial institutions for evaluation of their clients and their tendency to default.
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Economy of Chile in 1960s and 1970s with Accent on Market Reforms after 1973
Strejčková, Klára ; Pekárek, Štěpán (advisor) ; Ševčík, Miroslav (referee)
This bachelor thesis puts the stress on the analysis of economic reforms approved in Chile in the 60's and 70's years of the 20th century. The focus of this work is profoundly dedicated to the analysis of two important macroeconomic indicators: developments of inflation and trade exports, bearing in mind the context of the coup in 1973 which is seen as a direct consequence of the communist rule of the Salvador Allende's Cabinet (1970-1973). The Allende's Cabinet strove to transform the Chilean economic society into a socialist one. The bachelor thesis has validated a hypothesis stating that the pro-market reforms approved after 1973 led to diversification of the Chilean export as well as a gradual and progressive stabilization of the country's inflation that had reached as 350 % during the socialist Allende's government. This work brings a comparison of two very different economic doctrines that formed Chile in the 70's of the last century. There is being compared a socialist government approach, having focused on nationalizing of the private sector, to the liberal government's approach aimed at decreasing the public sector, privatization as well as tearing down international trade barriers.
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Finanční ohodnocení krásy krajiny - metoda CVM
Cudlínová, Eva ; Lapka, Miloslav
Evaluation of landscape amenity is not very common and relatively difficult from the economic point of view. In our case study focused on comparing aesthetic preferences of Czech and Japan respondents regarding rural landscape. We used the contingent valuation method. We also wanted to reveal the respondent’s preferences in a financial form. These preferences served us as quantitative indicator for an attestation of the respondent’s qualitative preferences. It seemed that a strong correlation between the aesthetical and financial evaluation exist in two extreme cases – respondents were not interested, or they were strongly involved in landscape amenity. A substantial difference occured between the Czech and Japanese respondents in the case of case of open or closed access to the landscape.
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The contemporary Czech art on the domestic and the global art market
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The goal of this thesis is to analyse trends of the contemporary Czech art on the domestic market and possibilities of the contemporary Czech artists to succeed on the international art market. The firts part of the thesis describes specific forms of contemporary art and their position on the art market. The main factors influencing contemporary art prices are mentioned. The next chapter is concentrated on trends of contemporary art in comparison with the other segments of the art market. The third chapter is focused on development of the contemporary art on the domestic market. It analyses the present situation on the Czech art market and explores the potential of the contemporary Czech art. The last part of the thesis evaluates a success rate of the contemporary Czech art on the global art market.
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Criminal activity releated to the use of illegal drugs
NOVÁK, Martin
In my thesis I deal with illegal drug use leading to criminality. Drug abuse has been a debated issue recently because drugs are omnipresent in our society. Illegal drug use has been a serious problem worldwide. Due to its geographical location, shortly after 1989 and after the fall of the Iron Curtain the Czech Republic has become both a transit and a destination country for all sorts of drugs within a short time. The objective of my thesis is to examine, describe and analyse the overall criminality in the Prague area in 2005 {--} 2007. The other concern of my research was to determine the drug addicts´ contribution in proportion to the overall criminality. I set three hypotheses: H I : The most common drug addicts´criminal activity is theft. H II : Most drug addicted criminal offenders are male. H III : The most common drug being abused is pervitin. The thesis is divided into two parts {--} theoretical and practical. In the theoretical part the development of the drug scene in the Czech Republic and crimes committed by drug addicts are described. I also give information on detection, investigation and criminal sanctions in criminality caused by drug addicts. I gathered the data from specialist literature. In the practical part I used the technique of the secondary statistical data analysis. I analysed the statistical data from 2005 {--} 2007 obtained from the Police of the Czech Republic Headquarters. The research was conducted by the quantitative questionnaire method and the data obtained were analysed. The data were put into charts and diagrams. All the hypotheses suggested were confirmed. The objective of my thesis was accomplished.
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