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Communication of the Glass Art Centre Glassworks František in Sázava
Chuchrová, Jana ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
Bachelor thesis deals with present direction of the communication of the Glass Art Centre, Glassworks František in Sázava. The theoretical part focuses on the analysis of different interpretation of the concept of communication across the specialized social sciences with emphasis on economic disciplines -- especially management, PR, marketing and fundraising. Introduction to the theory of communication also includes communication in sociology and psychology, as they define the basic concepts of communication, which the economic disciplines take over. The main aim of the theoretical part was to find out how the particular approaches to communication differ, set out the procedure for the construction of a communication strategy and define the tools and principles of external communications organization which will benefit the communication of the Centre. The aim of the practical part of my thesis was to analyze, how the current management of external communication of the Glass Art Centre coincides with the theory. The main sources of information for the practical part were interviews with current director of the Glass Art Centre, Martina Kulhavá, on the basis of which we've identified fundamental shortcomings in communication of the Centre. The conclusion includes proposals of the intermediate strategic steps for reduction of these shortcomings, and thus has practical implications for the future direction of the marketing communication of the Centre.
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Immunization strategies in developing countries and its effects
Melichová, Daniela ; Dáňová, Jana (advisor)
Maintaining good health is important for all of us. A primary health service is important, perhaps the most basic and cost effective is childhood immunization. Immunization against diseases such as polio, tetanus, diphtheria and pertussis saves the lives of approximately three million people each year. Immunization also prevents many more millions from suffering debilitating illness and lifelong disability. Lifesaving vaccines is one of the greatest public health achievements of all time. A hundred years ago, infectious diseases were the worlds leading cause of death. Epidemics of smallpox and diphtheria would take the lives of millions of people. Over the last 50 years, medical science has developed vaccines to reduce the spread of many killer diseases. But other infectious diseases for which we still lack effective vaccines, such as HIV/ AIDS, Malaria and tuberculosis, continue to cause illness, disability and death. Scientists are working hard to develop vaccines to protect people from these diseases as well. In this article the focus will be on immunization in developing countries and difficulties in the management, its effects and the perspective of the future. Comparing the vaccination in developing countries with the one in Norway for informational purposes and understanding of the differences in...
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The animate body. The veneration for the body as one of aspects of the ecological life
Dvořáková, Tereza ; Opletalová, Lenka (referee) ; Ortová, Jitka (advisor)
This project deals with sphere of the human ecology. The author considers connections between human relation to the body and relation to nature. She proposes that an ecological opinion is influenced by human position to the body. She asserts the body is a part of human society as well as nature. In the first part, the author sketches metamorphoses of science's paradigm in last centuries. She focuses mainly on the contrast between a mechanistic look of modern period and a dynamic outlook of previous pre - modern periods. The next part of this project tries to map different aspects of ecological approach to the body. Firstly, the author brings various historical approaches to the body, especially them which are connected with our contemporary relation to the body. Further, she considers relations between the human body and human society, between the body and the home (as oikos). She also compares the wilderness of the human body with the landscape. Next topics are related to connection between the body, language and the world of the dreaming, symbols and archetyps. In one part is paid attention to a topic: the body as a border. The conclusion of this project is intended as a list of various ways of ecological work with the body. The author alludes for example holistic perception, techniques of imagination,...
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Current status and future perspectives of the number and structure of primary health care physicians in the Czech Republic
Šídlo, Luděk ; Kučera, Tomáš (advisor) ; Langhamrová, Jitka (referee) ; Hnilicová, Helena (referee)
CHARLES UNIVERSITY IN PRAGUE Faculty of Science Department of Demography and Geodemography CURRENT STATUS AND FUTURE PERSPECTIVES OF THE NUMBER AND STRUCTURE OF PRIMARY HEALTH CARE PHYSICIANS IN THE CZECH REPUBLIC Synopsis of Ph.D. Thesis Luděk Šídlo 2010 Thesis Director: RNDr. Tomáš Kučera, CSc. 3 Introduction, definition of the problem studied, data resources Demographic aging of physicians in the Czech Republic has recently become a frequently discussed issue, especially in connection with the reduction of availability of needed medical care. Most discussed aspects are primary health care, while this debate is rather on the pages of daily newspapers than among the interested institutions. This illustrates the fact that currently there are no studies or conceptual material for the issues of demographic aging of doctors examined. And this was also the reason which became one of the impulses that led to the elaboration of this theme. Primary health care has had throughout the whole health system a very crucial position, despite the fact that its definition goes back to the end of the seventies of the last century (WHO conference in Alma-Ata in 1978). Neverthelles, the primary health care has still been waiting for an embodiment into the Czech legislation. It is the care that should be the primary point of...
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Sound Design in Czech Science Fiction Movies
Broum, Ivo ; Skall, Vladimír (advisor) ; Kopecký, Pavel (referee)
Many science fiction movies have innovative and creative sound design and music. Such topics as life in the future, space travel, groundbreaking science discoveries or a contact with extraterrestrial life provide and extraordinary creative platform.
This text deals with Czech science fiction movies sound design. The analysis of the most important films and movie clips on enclosed DVD should prove a truly specific approach of Czech and Czechoslovak filmmakers. I would also like to describe the most important factors that influenced this approach: important artists, topics, technical aspects, social demands and so forth.
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Incubation Processes in Selected Organization
Jureček, Ondřej ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
The thesis is focused on the benefits of process management in startup incubators. The thesis aims to identify the existing cycle of incubation process and subsequently also aims to propose the optimal incubation process within the incubator Point One located at the Czech University of Life Sciences in Prague. Identification and mapping of business processes of this organization should ensure more efficient management of incubated projects in the future.
In the first part of the thesis theoretical bases are developed, which were obtained from the literature dealing with system analysis and also with identification and modeling of business processes in the organization. Subsequently the thesis introduces different approaches and developments in business management from the oldest functional management to the process and project management.
The second part introduces the incubator Point One, located at the Czech University of Life Sciences in Prague, along with the services offered by this organization. The author together with the manager of the Point One incubator analyzed the current state of the organization and also identified its business processes. Business process analysis is based on the method MMABP (Methodology For Modeling And Analysis Of Business Process). Such analysis clearly defines and maps the processes of Point One incubator. Based on this analysis, the proposals of optimal organizational processes are designed.
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Cloud Computing in sector of small and middle companies
Gärtner, Adam ; Šilerová, Edita (advisor) ; Hřebejková, Jana (referee)
This research focuses on the area of cloud computing, an important research area in computer and service sciences. The general aim of this research is to emphasize the business value of cloud computing to the business. The objective of this research is to explore the economic benefits of cloud computing in order to promote its use in the sector of small and middle companies.
In order to accomplish the objectives of this research, technologies of cloud computing were studied extensively. This research relies on secondary data sourced from books and academic and business journals on service science and the cloud computing and Cloudonomics concepts. All literature is critically analyzed and finding are passed into my analysis. Subsequently, the insistent cost benefits of cloud computing are identified.
The output of this research is a practical recommendation to adopt a cloud computing as cost optional solution. Additionally, encourage IT as a business strategy, which gives the direction for future research in this specific field is suggested.
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Climate change caused by volcanic eruptions
Kolářová, Iveta ; Vokoun, Martin (advisor) ; Soukupová, Jana (referee)
This Bachelor thesis is engaged in climate changes caused by volcanic eruptions and explains, why after major volcanic eruptions follow volcanic winters. The first chapter shows the formation of volcanic activity and relations to climate changes. In three parts of the second chapter are described sectional factors (solar activity, problems of ocean currents and at-mospheric flow) to climate changes. In the third chapter are mentioned issues of science discipline of paleoclimatology and historical climatology, which combines a lot of disciplines as a geology, botany, zoology and more. The fourth chapter presents the main part of the work, because in this part is a description of the selected major volcanic eruptions of the last millennium and their consequences in the period after an explosion from the viewpoint of abnormalities in the weather. In conclusion of the Bachelor thesis is a search for an answers to question: Risks of powerful eruptions in the future and their impact on the human population.
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The evaluation of dietary intake substrates and nutrients in pregnancy.
Sovišová, Petra ; Hronek, Miloslav (advisor) ; Vejsová, Marcela (referee)
THE EVALUATION OF DIETARY INTAKE SUBSTRATES AND NUTRIENTS IN PREGNANCY Department of Biological and Medical Sciences Petra Sovišová The right nourishment during pregnancy plays key role not only for the healthy development of fetus, but also for over-all health of future mother during pregnancy and after delivery. The aim of this study was to find out by various testing of nourishment in the group of pregnant women nutrition intake of energy, vitamins and minerals in current times in the Czech Republic. Testing was done on weekly basis of all intook nutrition in the group of randomely selected pregnant women since the second trimestr of pregnancy, different age and education, where was suspection of differency in nutrition. The study took place in the period of March to October 2006. Data were processed by NutriDan computer system. First part of my work is on theory basis.In this part I was mainly concerned by intake of lipids, sacharids, proteins and overall energy intake during pregnancy. I was mainly concerned in individual cases on their lack or overlap on individual woman during pregnancy. The results of such measurements are listed in second part of my diploma work. Volumes show, that intake of lipids, sacharides and proteins are relative equal to recommended daily dose for pregnant women in...
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