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Business plan
Ranš, Dominik ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The aim of this bachelor thesis is to create a business plan for a company whose line of business is working in heights. The bachalor thesis goal is to evaluate whether it is benefitial for the entrepreneurs to put their finances and effort into this project. The theses is divided into two parts: theoretical and practical part. There are mentioned individuall parts of the business plan in the theoretical part. Practicall part is written based on the theoretical part of the thesis. This part dives deeper into the business plan for a company whose line of business is working in heights. In the bachelor thesis you can find analysis of company competition, the ability of the company to get new contracts and opportinities where the company can be better than her competition. At the end of the theses there are companies estimated financial reports which are based on realistic, optimistic and pesimistic expectations.
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Hospital strategy performance
Márová, Adéla ; Dvořáček, Jiří (advisor) ; Bláha, Martin (referee)
This master's thesis called Hospital strategy performance deals with the strategic analysis of České Budějovice Hospital in relation to cost efficiency in this company. Information were provided during the interview with the company CEO, MUDr. Břetislav Shon. Primary input for financial analysis purpose were taken from the annual reports of 2011-2015. The introduction defines strategy and strategic analysis and the master's thesis' aims are specified. The theoretical part is based on theoretical definition and methodology of strategic analysis, the analytical process is introduced, as well as results evaluation based on specialized publication. The practical part consists of the description of the current situation in Czech health care, company introduction and the strategic analysis of the company. The conclusion includes the strategic analysis evaluation and recommendation for next steps.
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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Effective dashboard design in the analytical tasks of IS
Janeczková, Agata ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The thesis deals with analysing and designing an effective dashboard. By way of introduction the topics of Business Intelligence, data storages and data quality are described. Then, an overview of analytical outputs is given and the process of their formation is outlined. The basic principles of an effective design of management reports are described, with emphasis laid on the end user. The thesis focuses on important factors of efficiency, such as applicability of transferred information and the form of their transfer. The practical part concentrates on the improvement of the efficiency of a particular dashboard. Besides the rules of a correct design, knowledge of cognitive psychology is also used for this purpose. Upon an analysis of deficiencies of an existing dashboard, proposed changes are incorporated. Changes resulting in more effective transfer of information via a dashboard are based on a theoretical basis of the previous section.
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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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Analysis of Reporting in Business and its Technological Coverage by Microsoft BI
Lučan, Martin ; Pour, Jan (advisor) ; Pavlíčková, Jarmila (referee)
This master thesis deals with an analysis of reporting in business and its technological coverage by Microsoft Business Intelligence portfolio. The main objective of this work is to analyze the individual organization's requirements on reporting and coverage options. This work can serve as a tool for implementation of reporting in a company or for increasing the efficiency of reporting. The first part is theoretical. It deals with Business Intelligence as an environment for reporting. It also defines the basic concepts. The next part covers the area of reporting. This section provides an insight into the history, definition of outcomes and detailed classification of reporting from different perspectives. Furthermore, the definition of users reporting and the reporting standards in companies is also covered. At the end of this chapter, there is the definition of the benefits of reporting for companies. The main part of this master thesis is an analysis of the requirements for reporting in companies. The chapter defines five key perspectives which are described in a greater detail. The methods how companies should methodically approach these requirements are also discussed. The chapter further looks at the requirements for a concrete report. An output of this chapter is an effective template for gathering requirements for a specific report. The last chapter focuses on reporting portfolio analysis of Microsoft and defines the concept of Microsoft. It provides detailed information about reporting products that Microsoft offers. An analyses and a mapping of the individual characteristics of the products and the requirements is defined in this thesis.
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ELECTRON BEAM REMELTING OF PLASMA SPRAYED ALUMINA COATINGS
Matějíček, Jiří ; Veverka, J. ; Čížek, J. ; Kouřil, J.
Plasma sprayed alumina coatings find numerous applications in various fields, where they enhance the properties of the base material. Examples include thermal barriers, wear resistance, electrical insulation, and diffusion and corrosion barriers. A typical structure of plasma sprayed coatings, containing a multitude of voids and imperfectly bonded interfaces, gives them unique properties - particularly low thermal conductivity, high strain tolerance, etc. However, for certain applications such as permeation barriers or wear resistance, these voids may be detrimental.\nThis paper reports on the first experiments with remelting of plasma sprayed alumina coatings by electron beam technology, with the purpose of densifying the coatings and thereby eliminating the voids. Throughout the study, several parameters of the e-beam device were varied - beam current, traverse velocity and number of passes. The treated coatings were observed by light and electron microscopy and the thickness, structure and surface morphology of the remelted layer were determined and correlated with the process parameters. Based on the first series of experiments, the e-beam settings leading to dense and smooth remelted layer of sufficient thickness were obtained. In this layer, a change of phase composition and a marked increase in hardness were observed.\n
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The use of biographical anamnesis in care for clients with dementia in homes for the elderly in České Budějovice.
ČÁPOVÁ, Pavlína
Basic theoretical background: The number of people suffering from dementia is increasing, mainly due to falling birth rate and lengthening of life expectancy. The World Health Organization deals with the issue of caring for clients with dementia in a detailed report. A summary of this report was written by the Institute of Health Information and Statistics of the Czech Republic.In this summary, it is stated that in 2011 the number of clients treated in outpatient care in the Czech Republic climbed to number 14,932 (of which 67% were women) diagnosed with F00 (Alzheimer's disease) and with F01 - F03 (other dementia) to 17,955 (of which almost were women). In 2010, the estimated global number of patients with dementia was 35,6 million. Our society constantly considers a person with dementia to be an uncommunicative client, who is very difficult to be cared (Kopecká, 2012). That is why dementia touches not only the bio-psycho-social, but also the economic field (Wija, 2012). The basis of the psycho-biographical model of care is to change the perspective to the client and to see him or her as a personality with his or her own individual, regional or collective biographical history. With the help of the psycho-biographical model, the care becomes more tolerant, as this model is primarily focused on maintaining and supporting self-care skills and reflecting client's current skills, especially his or her mental ability (Procházková, 2011). For clients with dementia it is essential to find a way to their emotional life, which can be achieved by means of the information from the client´s biography. The knowledge of the client's story of life will also explain his or her needs and requests in care (Kopecká, 2012). The psycho-biographical model improves care for clients with dementia, particularly in the area of individual care and activation of clients. Aims of the thesis: As for the research part of this thesis, two objectives were defined. The first objective was to find out nurses' opinions about the use of biographical history in homes for seniors in České Budějovice. The second one was to discover the influence of biographical history in care for clients in homes for seniors in České Budějovice. These research questions were set to these objectives: What do nurses working in nursing homes for seniors in České Budějovice think of the influence of biographical history in care for clients? Another research question was: In what ways do the nurses working in nursing homes for seniors in České Budějovice think the biographical history improves care for clients? Methodology: The research on the topic of using biographical history in caring for clients with dementia in nursing homes for seniors in České Budějovice was conducted via qualitative investigation. Semi-structured interviews with nurses working in nursing homes for seniors in České Budějovice were chosen for the data collection. Results: The results of the research showed that all respondents found the use of biographical history beneficial in care for clients with dementia, especially in the area of improving individual care, cooperation with the client and his or her family members and obtaining information about the client. All respondents would like to start using biographical history in caring for clients with dementia, although some of them would find the introduction of the model into practice quite problematic. Conclusion: The results of this research could be used to change the approach to care for clients with dementia and to improve the quality of care. This thesis could serve to nurses in charge as a background material for the introduction to this issue and for considering the possibility of introducing biography history in caring for clients with dementia, as all interviewed respondents reported working with clients´ biographies to be beneficial in care for clients with dementia.
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Transient and Average Markov Reward Chains with Applications to Finance
Sladký, Karel
The article is devoted to Markov reward chains, in particular, attention is primarily focused on the reward variance arising by summation of generated rewards. Explicit formulae for calculating the variances for transient and average models are reported along with sketches of algorithmic procedures for finding policies guaranteeing minimal variance in the class of policies with a given transient or average reward. Application of the obtained results to financial models is indicated.
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