| |
|
Consumers´ perception of private labels
Partynglová, Hana ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse the consumers' perception of the labels with the aid of a questionnaire survey. A range with private label includes all products sold by a store under its own label. The packaging is furnished with the name and logo of the distributor, meaning this marked product won't be found in another kind of store. Originally, there used to be only groceries and dring sold under private labels. However, nowadays, there are also private label drugstore commodities, domestic appliances, sports equipments and other products available. Private labels offer advantages as well as disadvantages to producers, sellers as well as consumers. Acoording to the price and quality we can devide the private labels into three categories -- economical, standard and special. The most developed market with private labels can be found in Switzerland, its market share reaches 53 percent. In the Czech republic this share amounts to about 35 percent, with private label goods being included into all chain stores' assortment. The foremost position is held by the Tesco company. The results of my questionnaire survey have shown that private label goods are bought by 85 percent of the respondents, the most important criteria for their purchase being the lower price range. On the other hand, the buyers' scepticism and lower quality of the goods work in disfavour of the purchase.
|
| |
|
Financing by leasing in comparison with credit financing in conditions of the Czech Republic
Handlovičová, Zuzana ; Zelenková, Marie (advisor) ; Zelenka, Vladimír (referee)
The thesis introduces leasing and credit issues on the market of the Czech Republic. The long-term financing by borrowed capital represents a strategic decision that influences the financial state in future years and therefore it is essential to understand and identify all its specifics and details properly. The thesis aims to analyze possibilities of investment financing in particular, to concentrate on definitions, types, advantages and disadvantages, principles of accounting and the current situation on the market regarding leasing and credits. The thesis gives a view of these two types of financing as well as a view of their mutual comparison because each possibility has its positive and negative aspects. The thesis consists of five chapters. The first ones are dedicated to the theoretical background which describes both credit and leasing. The second part of the thesis includes practical model examples demonstrating the comparison of both ways of financing.
|
|
Social networks marketing - metrics and measurements
Gleich, Viktor ; Pavlíček, Antonín (advisor) ; Malinová, Ludmila (referee)
Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
|
|
Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
|
|
Czech-Croatian business relations
Březinová, Barbora ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The thesis presents comparison of Czech and Croatian business environment using PEST analysis and macroeconomic indicators for description. It is focused on international trade with goods and services. It is aimed at companies operating on the Czech and Croatian market and their practical experience. Last part of thesis is concentrated on the future cooperation connected to Czech and Croatian EU membership.
|
|
Support of Activate of own Vigor for Persons with Cumulated Social Handicaps in Dealing with Long Term Unemployment in Cesky Krumlov District
SEGEŠOVÁ, Marie
Support of activate of own vigor for persons with cumulated social handicaps in dealing with long-term unemployment in Cesky Krumlov district. This work is focused on presentation of possibilities of solution of the long-term unemployed group of people, whose position on open labor market is in some sense reduced. This group consists of people without good education or qualification, members of ethnic groups and people with physical or mental handicaps. These groups need a specific care in their return to the labour market, which means especially an individual care. This work consists of five main parts. First one focuses on the explanation of long-term unemployment and vulnerability groups on labour market. The impact of long-term unemployment to the separated parts of life is a topic of the second part. Third part is focused on types of help provided to long-term unemployed people. The fourth part is about project called {\clqq}Cesta ke změně, which was realized in region of Cesky Krumlov in 2006 {--} 2008. The fifth part brings results and evaluation of the project.
|
| |
|
Řízení IS/ICT se zaměřením na sourcing služeb informačního systému
Šebesta, Michal ; Voříšek, Jiří (advisor) ; Havlíček, Zdeněk (referee) ; Příklenk, Oldřich (referee) ; Král, Jaroslav (referee)
Research on outsourcing has been around for several decades, while recent evolution in the information systems discipline towards ICT service commoditization significantly changes the context of decision-making. Services that are available on-demand via the Internet allow organizations implementing functions they demand in a fraction of time. This trend represents a chance for organizations seeking to use advanced ICT services without a need of major investments. Problem is the current lack of guidelines and tools for managing ICT services and their outsourcing. Given the trends on the ICT service market, it is expected that much of the IT management in the future will encompass the ICT services and utilize service-level structures. Methods currently available are either too broad or encompass only small part of the whole problem. Ad-hoc or unsound decisions in this area might cause major complications in terms of quality, usability, integration, and consequently influence total cost of organizational IT. Organizations need to either revise existing models or propose and implement completely new models to manage their IS/ICT. This thesis deals with the management of IS/ICT with focus on the ICT services outsourcing. It discusses available sourcing models in the literature and links them to the various interconnected areas. Based on these areas, it presents an integrated view on IT outsourcing strategies. Most importantly the thesis proposes an original concept for decision-making about outsourcing of ICT services named the SOURCER framework. This approach utilizes the presented outsourcing strategies, and introduces a complex methodology and decision-making criteria that will assist organizations with selection of ICT services in order to maintain and manage a most suitable ICT service portfolio. The decision-making is based on four essential viewpoints: function, costs, time, and quality. These viewpoints are discussed, individually analyzed, and serve as a basis for further research. The whole framework is developed and validated according to Design Science Research Methodology (DSRM). Individual components are evaluated using a survey among a group of selected IT managers. Proof of concept is then established by a case study on framework use in a real organization. This case study covers strategy specification, business--IT alignment, specifying service architecture and its interconnections, outsourcing, and management of the ICT service portfolio.
|
guest ::
