|
Marketingová komunikace na vybrané střední odborné škole
Otruba, Lukáš
The thesis is focused on the marketing communication on a chosen secondary technical school. The thesis comprises of a theoretical and a practical part. The aim of the theoretical part is to set up marketing terminology and to describe its use in the given school system. Comparative analysis and synthesis of the literature resources were used to build the theoretical part. The practical part is focused on the evaluation of the marketing communication of the chosen secondary technical school. The data were acquired using questionnaire aimed at the first year students of the chosen secondary technical school. The aim of the questionnaire was to mine the knowledge on the decision making process of the secondary technical school choice; what contributed to the choice and how the respondents perceived the chosen secondary technical school marketing communication. The data were evaluated using simple statistical methods. The final outcome of the theoretical and practical parts was a definition of a set of recommendations for the applied education, which was designed based on the questionnaire data.
|
|
Is import of goods from european countries to Czech republic more or less influenced by changes in nominal and real exchange rates than in non european countries?
Vereš, Jan ; Stroukal, Dominik (advisor) ; Slaný, Martin (referee)
This bachelor thesis analyses the connection between import of goods from foreign countries to Czech Republic and the exchange rate changes. The initial hypothesis of this paper is to prove that the depreciation of domestic currency has positive influence on balance of trade balance. For this purpose there is eight econometric models which were created by using time series from years 2003 to 2016. These models are divided in pairs among four chosen countries. For each country two models were created that follow the development of trade balance between Czech Republic and one of the countries in two different time frames. All the models always use the real effective exchange rate, growth rate of GDP for Czech Republic and growth rate of GDP for one of the countries as explanatory variable. It is connected with the second task of this thesis, which is the analysis of the differences in the behaviour of the models that belong to the countries which are members of the EU and these that are not. The aim is to find out whether the existence of tariffs on imported goods from countries out of the EU causes visible differences in the behaviour of the variables that were included in the models. Based on the outcomes of all eight models the main hypothesis has been proved right for three out of four countries. In the models for Germany, China and France the relation of real exchange rate and trade balance came out as positive in long term, in short term the outcome was ambiguous. The second question of this thesis has been answered, but its added value is questionable. The final models for each state do show some noticeable differences and they can be used to determine if the influence of the change of exchange rates on trade balance is smaller or bigger in the countries where tariffs are used. On the other hand, from the results we can learn that the sample of only four countries is insufficient for the deduction of any conclusions.
|
|
Analysis of strengthening intellectual property rights on selected economic indicators in selected world countries in years 2013 to 2015
Tománek, Michael ; Zeman, Martin (advisor) ; Maule, Petr (referee)
This paper analyzes the relationship between the protection of intellectual property rights, and selected economic indicators between 2013 and 2015. The topic is the impact of intellectual property protection to economic growth and development. The theoretical part analyzes the different views on the issue of intellectual property, its forms of protection and analysis of international protection. It also defines GDP, GDP per capita, foreign direct investment and research and development expenditure. The practical part analyzes the correlation between these economic indicators and index of intellectual property rights, as an indicator of the strength of protection of intellectual property rights in selected countries. The work focuses on industrial property.
|
|
Design of Landscape Management of Horní Počernice
Barešová, Terezie ; Syrovátka, Oldřich (advisor) ; Novotná, Eliška (referee)
This bachelor thesis deals with the assessment of the current landscape management in Horní Počernice and the design of ecological measures, which can be used as a basis for comprehensive land changes of Horní Počernice. The theoretical part defines basic terms of landscaping and landscape ecology. The practical part describes the selected area including processing of ecological characteristics. Ecological measures of landscape are designed to improve the quality of life in Horní Počernice. A research was made to investigate the attitude of residents to the scenic countryside in connection with the expansion of buildings at the expense of vegetation. The conclusion contains an evaluation of the research.
|
|
Mobile application for clothing stores
Gronesová, Nikola ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of diploma thesis is to suggest a mobile application for clothing stores. At the same time it takes into account how consumers and businesses are influenced by digital technologies. The app´s name is Digital Closet and its purpose is to organize your closet. Thesis includes a description of a mobile application in general and the well-known operation systems. Then one of the operation systems was set as a basic requirement for suggested application. This thesis also in part analyzes mobile applications at fashion industry. In conclusion, two surveys were conducted. First survey aimed at consumer market and the second one at clothing stores.
|
|
Urbanization in China: Sustainability of Chinese Cities
Králíková, Petra ; Stuchlíková, Zuzana (advisor) ; Neumann, Pavel (referee)
The aim of the master thesis is to characterize development trends of Chinese urbanization since the establishment of People´s Republic of China until today, approaches to these trends and evaluate their sustainability. Thesis includes four main parts. The first part introduces main urbanization theories: Stages of Urban Development, Differential Urbanization, and Environmental Kuznets Curve. The second part characterizes the development of Chinese urbanization, defines two main determinants of the future development and tries to cover different potential future scenarios. The third part deals with Chinese urban policies, such as five-year-plans, Urbanization plan and reforms. After that, the sustainability issue is evaluated. Last part of the thesis deals with urbanization trends and policies in Chongqing municipality.
|
|
Outsourcing and its impacts on company through Enterprise architecture
Štěpán, Jakub ; Šebesta, Michal (advisor) ; Bruckner, Tomáš (referee)
This final thesis is dealing with the theme of outsourcing and its influence on company in connection with enterprise architecture as the main carrier of ongoing changes. Main focus of this thesis is to provide the overview of the area of Enterprise architecture and outsourcing as well as the description of the selected notation of Enterprise architecture modeling, which will be main instrument in describing the transformation. Theoretical part of the work is divided into three parts. Firstly there is description of the enterprise architecture and chosen connected areas, followed by description of the outsourcing process and description of the modeling language ArchiMate. Practical part of the work is composed of analysis, description and evaluation of the transformation of the selected company. Among the main contribution of this thesis there is description of the changes during the transformation using the ArchiMate modeling language and identifying of concrete impacts of outsourcing on Enterprise architecture of the company.
|
|
Taxation of Employee benefits in the chosen EU countries
Nguyenová, Phuong ; Rytířová, Lucie (advisor) ; Finardi, Savina (referee)
This diploma thesis aims to compare taxation of employee benefits in particular EU countries and identify their impact on employees and also employers. The main goal is to summarize the procedures that need to be done when dealing with benefits as well as state several suggestions for prospective reader. The thesis is divided into four chapters. First chapter defines employee benefits. Second chapter analyses benefits from employee's and employer's point of view. Third chapter gives detailed overview of benefits' taxation in selected countries of European Union. These countries are the Czech Republic, Slovakia and Austria. Finally last chapter contains several practical examples which show how to proceed when determining the amount of tax, while simultaneously comparing the differences in taxation between countries.
|
|
Analysis of customers satisfaction in a selected restaurant facility
Kováčová, Dominika ; Oberhel, Martin (advisor) ; Musil, Martin (referee)
This bachelor thesis topic is concerned about the analysis of customer satisfaction in certain restaurant with main focus on customer, marketing and marketing research. The goal of this thesis is to accomplish marketing research in chosen restaurant 15.poledník and after detection of scarcities suggest ideal solutions and tips for owner of the restaurant. The bachelor thesis is divided into 2 parts. In first part are included theoretical sides of research. Marketing as a term is also included, in consequence marketing research is based on marketing. Followed with detailed classification of marketing research and at the very end is thesis focused on theory of customer, which definition is very important for this thesis. In second practical part of bachelor thesis is the whole research described with its steps and order. At the very end of this bachelor thesis the ideal hints and tips are suggested to owner of the restaurant.
|
|
Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
|
guest ::
