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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Authenticity in the media World
Malaníková, Hana ; JIRÁK, Jan (advisor) ; HANČIL, Jan (referee)
The subject of my doctoral thesis is the phenomenon of the authenticity of people?s, specifically TV hosts?, public appearances in the media. The chief impetus, and the field of study itself, was my own experience of working at Czech Television for a year and a half and the necessity of placing that experience in the context of my theatre and teaching work.In the interest of preserving the most authentic possible testimony, the text is written in a narrative style with an emphasis on the subjective view of the author. In the introduction I set out the starting points from which I will explore authenticity in front of the television camera, along with the personal and social context of the phenomenon being studied. I describe the "rules of the game", i.e., the structure and concept of the text. Later I focus on the most significant contemporary views of authenticity, from the ideas of Jean-Jacques Rousseau to the theories of the social construction of reality of Peter Berger and Thomas Luckmann. From social scientific theories, I move on to the authenticity of actors on stage and an analysis of the discipline of Acting with the Inner Partner as a specific case of authentic existence in a public situation. In the third chapter I compare the theory and practice of television broadcasting from the perspective of an actor attempting to perform authentically in the role of TV host. In conclusion, I compare my original hypotheses with the conclusions I reached on my journey from the stage to the television camera and set out their potential significance for the study of authorial acting and authorial creativity.
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The Poetry of Literary Group
BROUČKOVÁ, Veronika
The submitted thesis concentrates on poetry of the Czech art group "Literární skupina", which was established in 1921. This thesis is divided into several chapters, in which the author interprets the poetry of single authors on the basis of several flag features. There are terms and motives of death and life as two inseparable parts of human being, religiousness and religion and shifting of the original meanings, further conception of an individual in terms of community. Another chapter deals with the motive of heart and reflections of sensibility and emotive involvement in interest of creation of "the new world". The last chapter displays reflections of "Literární skupina" by temporal critics and discussions between this art group and Prague avantgarde group "Devětsil". The author is interpreting the poetry in the context with expressionism, which meaning she feels in the wide word sense, not just as an artistic movement, but as a "stream", which goes through all spheres of human activity. From this point of view the group "Literární skupina" can be also seen - as an art group which was not distanced from expressionism, but on contrary in the beginning joined it via its speaker František Götz. The autor of this study analyzes the theoretical thoughts of "Literární skupina" which obviously in strong contrast to practical artistic gesture in poetry can be found.
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Irrationality in the decision- making of an individual as an economic entity in the territory of the Czech Republic
Böhm, Tomáš ; Zeman, Martin (advisor) ; Babin, Jan (referee)
The main objective of this thesis is an in-depth analysis of the decision-making process on issues of economic nature for individuals in the Czech Republic. The degree of rationality occurring in consumer behavior is evaluated based on lessons learned. The theoretical section is concerned with the economic aspect of the decision-making process, which mainly includes knowledge of neoclassical theory, whose basis is the cardinal and ordinal concept of utility maximization. Subsequently there are introduced the alternative approaches to decision making, focusing on the subjective aspects of human reasoning. Using the mutual synthesis of these approaches, the author draws a term behavioral economics, specific elements of which constitute a substantive content of the whole work. The practical section verifies the hypothesis that the decision-making contradicts the theory of rational individual conduct. Data collected through the questionnaire is subjected to analytical procedures by which the stated hypothesis was verified.
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The contemporary Czech art on the domestic and the global art market
Bacíková, Jana ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The goal of this thesis is to analyse trends of the contemporary Czech art on the domestic market and possibilities of the contemporary Czech artists to succeed on the international art market. The firts part of the thesis describes specific forms of contemporary art and their position on the art market. The main factors influencing contemporary art prices are mentioned. The next chapter is concentrated on trends of contemporary art in comparison with the other segments of the art market. The third chapter is focused on development of the contemporary art on the domestic market. It analyses the present situation on the Czech art market and explores the potential of the contemporary Czech art. The last part of the thesis evaluates a success rate of the contemporary Czech art on the global art market.
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New trends of disposal of radioactive waste
Vohralík, Lukáš ; Trtílek, Radek (referee) ; Matal, Oldřich (advisor)
The main point of my diploma thesis is accession the questions of disposal of radioactice waste and related proceeding with it. The thesis is engaged in estimation of the current disposal site in the Czech republic and analysis of the particular technological ways of the procces with radioactice waste.The thesis is engaged in real possibilities of maximum minimization radioactive waste in the Czech republic in the context of raising quantity radioactive waste. It is taken up new trends in disposal of radioactice waste and technology of the modification of radioactice waste before storing.
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Factors of Success of a Crowdfunding Campaign within Scope of the Czech Internet
Pekárek, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.
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Conditional preparation of members of the Police of the Czech Republic
Agh, Karel ; Přívětivý, Lubomír (advisor) ; Konrád, Antonín (referee)
Résumé Name of the Project: Conditional preparation of members of the Police of the Czech Republic The aim of the Project: The aim of this Project is to resume and to evaluate contemporary situation of conditional preparation and its testing applied to the members of the Police of the Czech Republic in the selected districts of the Central Bohemian Region. Methods: I have received information necessary for completion of my diploma work from research of available literature, law and other sources that deal with the given problem. I have analysed documents and evaluated obtained data (results of revisions) to confirm or rebut the specified hypothesis. Furthermore, I have questioned anonymously policemen in the selected districts of the Central Bohemian Region. Afterwards, I have evaluated the questionnaires and have resumed obtained data for final interpretation and final comparison and evaluation. Results: Discovered knowledge presents overall state and testing of conditional preparation and introduces opinions and attitudes of policemen towards conditional preparation. Key words: conditional preparation, physical fitness, movement abilities, motoric tests, lawful rules.
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