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Social networks marketing - metrics and measurements
Gleich, Viktor ; Pavlíček, Antonín (advisor) ; Malinová, Ludmila (referee)
Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
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Graphic design of mobile application and mobile website
Fausek, Roman ; Šedivá, Zuzana (advisor) ; Pražský, Petr (referee)
This thesis describes process of developing fully responsive websites. It is focused on decision-making process for selecting the right online presentation of the project or company, individual pitfalls and creation. Creation is then demonstrated on a fully responsive website that relies on knowledge gained in the theoretical part. The goal is to focus on individual differences of mobile devices and their software in conjunction with the development of applications and websites. The output is fully responsive web based on gained experiences from the theoretical part.
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Squeeze-out of minority shareholders under s. 183i and subs. of the Commercial Code
Baier, Jaroslav ; Štenglová, Ivanka (referee) ; Čech, Petr (advisor)
Resumé The purpose of my thesis named "Squeeze-out of minority shareholders according to § 183i et. seq. of the Commercial Code" is to bring a coherent insight at the chosen problems of share deprivation belonging to minority shareholders in the Czech joint-stock companies. Despite its relative recency (in the Czech law effective since 2005), the institute of squeeze- out has become notorious for lack of legislative quality, vast exploitation possibilities at the hands of the majority shareholder and for low respect paid to interests of small shareholders. Probably nobody would doubt an economical impact of the squeeze-out itself, but the Czech version evokes them. These doubts might be particularly seen in difficulties dealing with judicial review of the amount of compensation paid for the squeezed shares and subjectivity of the experts' estimation of shares value. In my thesis, I have focused primarily on the disputable aspects of the squeeze-out, tried to perform a critical view and introduce solutions (in terms of de lege ferenda) for some of the problems that might be found in the context of this institute, particularly the topic of the Main shareholder, Monetary compensation and chosen decision of the Czech High Court. This thesis is composed of nine chapters, summing up the institute from its...
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International involvement in the peacebuilding process on Sri Lanka
Mojžíš, Michal ; Havlová, Radka (advisor) ; Burešová, Jana (referee)
The final months of Sri Lankan civil war, the 26 year military campaign between the Government of Sri Lanka and the insurgent separatist organization Liberation Tigers of Tamil Eelam, are marked by allegations of war crimes committed by both parties of the conflict, including attacks on civilians, summary executions of prisoners, enforced disappearances, restrictions on humanitarian assistance and recruitment of children. Since the attempts to put the Sri Lankan issue on the agenda of the United Nations Security Council failed on the unwillingness of China and Russia, the UN bodies in Geneva have taken a leading role in promoting the peacebuilding process on the island. The thesis aims to analyse the impact of the Geneva-based human rights bodies, in particular of the United Nations Human Rights Council, on the process of reconciliation in Sri Lanka, for which is crucial that the alleged violations of human rights in the last months of the civil war would be properly investigated and that the perpetrators would be held accountable. In order to put the activity of the UN Human Rights Council into broader context, the paper will examine the political development in Sri Lanka since the end of the civil war in 2009 as well as the failed efforts of Sri Lankan governments to launch the process of reconciliation.
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Transformation of Network Data Reporting Process
Tolar, Tomáš ; Matuštík, Ondřej (advisor) ; Malinová, Ludmila (referee)
This thesis deals with transformation of network data reporting process in a Telecom company. The current process is MS Excel based and is inadequate and inefficient. The goal is to find the right tools and to implement them. The thesis is divided into three parts. First part is focused on theoretical background of reporting, i.e. Business Intelligence and other approaches. Second part explains general Network reporting principles and trends. In contrast with these theoretical recommendations, the actual level of the company's process is depicted. The last part of this thesis covers a practical implementation of selected applications. First, a choice is made within a variety of tools based on department's needs then the architecture is proposed and applications are implemented. The final part of the thesis provides an assessment of the benefits attained by this project.
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Digitalization of ultra-light plane fuselage for production of accurate mould
Véle, Filip ; Sedlák, Josef (referee) ; Zouhar, Jan (advisor)
This work describes digitalization and creation of ultralight aircraft 3D model in order to create accurate moulds for fuselage lamination. Right choice of technology is based on background research. Designed procedures are described in detail as well as used equipment, hardware and software. Objective of this project is application of available methods of digitalization to create 3D aircraft model and its usage for accurate mould design.
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Redesign of company websites using HTML5 and CSS3 language
Lecián, Michal ; Sklenák, Vilém (advisor) ; Hradil, Jiří (referee)
The goal of this thesis is to create a completely new version of the company websites with the removal of the shortcomings identified in the original version via questionnaire. These new websites should attract more new customers which will increase awareness of the company. HTML and CSS languages with new accepted elements and properties are described at the beginning of this work so that reader could understand their usage in the practical part of the thesis. Description of the redesign process of the webpages is covered in the next section. It is described as I proceed during the design of webpages. Webpages were created in two versions -- according to older HTML 4.01 and CSS2 standards and new HTML5 and CSS3 standards so that reader can find out process of creation webpages in the past and in these days and find out an offer of new possibilities of new standards. Description of the site structure is on the following pages with technical solution of chosen webpages. Analysis of competition is next described part of thesis in which I examine strengths and weaknesses of competitors according to predefined criteria. I focused on description of advertising campaign created in Google Adwords enabling webpages appear in the top positions in Google search engine in the last chapter. It can bring more new visitors. Better natural position in search engines was reached by using right SEO practices.
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Individual human odor as a forensic trail in criminal proceeding made by contact or contactless transmission and its resistance to physical agents
Santariová, Milena ; Bartoš, Luděk (advisor) ; Chmelíková, Eva (referee)
The dissertation thesis consists of four papers that have been published in scientific journals.
Study n. 1
The need to recover evidence from water is quite common in criminal investigation. The article deals with the possibility to collect human scent from such objects and with the ability of specially trained dogs to match such scent samples with scent samples collected from detained suspects. During an experiment, designed as a blind one, it has been proved, that human scent can survive on submerged objects and can be later used for scent identification.
Study n. 2
To collect odors the Czech Republic Police use special fabric sorbents manufactured under the registered mark ARATEX. Before use the fabric sorbent is treated by water vapor sterilization. After the scent identification the sorbent is destroyed. The goal of the study was to verify if the vapor sterilization is effective enough to remove human scent that has already penetrated into the sorbent structure or in other words if the sorbent can be exposed to vapor sterilization and then used again. Specially trained dogs were used to match starting odors with target odors in the line-ups. The results showed that dogs are able to correctly match human odors even after they have being exposed to vapor sterilization.
Study n. 3
The purpose of the study was to determine the temperature at which the human scent is degraded so that a dog would not be able to identify it. In contrast to expectations, eight dogs used in the experiment almost flawlessly identified human scents from five scent donors exposed to temperatures of 100°C, 200°C, 300°C, 400°C, 500°C, 600°C, 700°C, and 800°C. Only two of the dogs were able to identify 5 of 15 scent samples exposed to 900°C. No dog identified a scent exposed to 1000°C. Our study verified heat survivability of human scent far beyond existing expectations.
Study n. 4
We tested the hypothesis that if odor fallout (the release of a human odor onto an untouched object) in human subjects exists, then holding a hand above an absorbent will produce a detectable scent which will be subsequently matched in a detection test by trained dogs. Scents were collected from seven males to sterile cotton absorbent squares. The left hand was used to get the control scent and the right hand served as the target scent. Each experimental subject was sitting and his left hand was laid down on a cotton square for 3 min. The right hand was held 5 cm above another cotton square for 3 min. The scent identification was done by two specially trained police German shepherds. Both dogs performed 14 line-ups and correctly matched the collected scents of all test subjects. The results suggest the existence of human odor fallout, whereby a human scent trace is left by humans even if they do not touch an object.
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African Court for Human and Peoples' Rights
Hanzlíčková, Lucie ; Trávníčková, Zuzana (advisor) ; Kochan, Jan (referee)
The thesis deals with a relatively new institution established by the African Union -- The African Court on Human and Peoples' Rights. The aim of the thesis is to describe the institution's functions and activities. The first chapter describes a long process of creation and approvement of the document establishing the Court, and shows why the set-up of the Court took such a long time. The second chapter focuses on areas which the newly established institution had to solve -- a seat, funding, judge elections, main principles or a relationship with the African Commission on Human and Peoples' Rights. The third chapter concludes with a description of the process of submitting and hearing complaints, the list of cases which the Court settled and the issue of individual submissions. The chapter also mentions the first case of the Court - Michelot Yogogombaye v. The Republic of Senegal.
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