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Problematics of hotels promotion and analysis of specific hotel
Juríčková, Kristína ; Mikeš, Jiří (advisor) ; Jenčková, Jiřina (referee)
Diploma thesis deals with the problematics of promotion in the hotel industry. After defining theoretical knowledge, it is demonstrated on specific practical example, the internationally known hotel in Prague. The practical part includes an analysis of the actual promotion of the selected hotel, where the emphasis is put primarily on communication on social networks. Subsequently, this promotion is compared to competing hotel. At the end, on the basis of the conclusions, there are presented recommendations and proposals for the marketing campaign of the hotel.
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Geocaching as promotion brewing in Jindřichův Hradec
Loukota, Petr ; Vlnas, Pavel (advisor) ; Pokorný, Pavel (referee)
This work focuses on geocaching - free time aktivity for turists - and its utilization in marketing. The dissertation describes real support of local brewery. The aim of the dissertation is to show less traditional promotional method that can attract and bring new potential customers. Essential part of the dissertation is also estimated calculation of the costs related to the promotion.
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Analysis of Advertising Spots in the Frame of Super Bowl
Maršánová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
This bachelor's thesis discusses the world-famous media space for the finale of American football called Super Bowl. This space is used by global brands to promote their products while also competing to attract the largest audience. The audience responses are measured using a variety of media indicators that evaluate position of ads on the ladder of spectator popularity. The main attribute of all spots is creativity and originality. The aim of the practical part is the introduction of companies that have performed with their ad spots from 2006 to 2015. Thesis also analyses orientation of each commercial in given time period. In recent years, television ads are aimed mainly at cars and drinks. The theoretical part introduces the essence of modern marketing communication and communication tools. Afterwards it's focused towards advertising and promotion of the modern trends in the use of event marketing.
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Czech Masters marketing communication
Vajcík, Antonín ; Průša, Přemysl (advisor) ; Šanda, Jakub (referee)
This bachelor's thesis analyses the marketing communication of the promoting company Relmost by the occasion of organising a golf tournament D+D REAL Czech Masters from tournament series of the European Tour. The aim is to introduce and then to critically evaluate current marketing communication. The first two chapters define basic concepts of marketing with a special focus on marketing communication. Follows presentation of the promoting company Relmost respectively of the golf tournament D+D REAL Czech Masters. The crucial part of bachelor's thesis is analysis of the communication mix by the occasion of promoting the tournament. Thesis on the basis of survey evaluates the effectiveness of existing marketing communication and proposes recommendations for improvement for the upcoming years. Finally, its part is also SWOT analysis.
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Promotion of tourist attractions on social networks
Dvořáková, Michaela ; Jarolímková, Liběna (advisor) ; Kalábová, Markéta (referee)
The bacheleor's thesis deals with promotion of tourist attractions on social networks. The introduction describes some of the definitions concerning tourism and tourist attractions. More detailed attention is given to tourism marketing and its tools. The main part is dedicated to using social networks in promotion of czech monuments entered in the UNESCO World Cultural and Natural Heritage List. The study is focused mainly on comparing these monuments from point of view of using social networks which are evaluated at the end of the thesis pointing out minor recommendations.
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Promotional portal of the sights
Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.
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Presentation of E. W. Korngold in Czech Republic
Fišer Silkenová, Lucie ; Havlík, Jaromír (advisor) ; Štilec, Jiří (referee)
The present thesis deals with the presentation of composer Erich Wolfgang Korngold
and his work in the Czech Republic. Introductory chapters are devoted
to the composer's life, first in Bohemia, later in the United States, it also analyzes
his musical work and its benefits. The following chapters are focused on practical
presentation EW Korngold in the Czech Republic with a view to placing the history
of his works (symphony orchestras and opera houses in CR, Czech Radio
and Czech Television). Great chapter consists of mapping the rare important projects
associated with EWK and insight into the present (Korngold Quartet, the world's
symphony orchestras, opera theaters, celebrations in 2012 ...) The conclusion
summarizes the main problems of planning and promotion of cultural projects
with a view to promoting personality EWK.
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Promotion and distribution of narrative and animated short films
Horák, Petr ; Danielis, Aleš (advisor) ; Lamperová, Marta (referee)
The following thesis on "Promotion and distribution of narrative and animated short films" presents various possibilities of distributing both Czech and international short films, with special attention to narrative and animated film projects. The thesis is divided into two major parts; the first part concentrates on promotion of short films - from picking the right title of a motion picture to printed materials, visual elements, website and "making of" films. The second part of the thesis centers on distribution of short films. It analyzes the usual ways of distributing shorts through various platforms, including cooperating with sales agents and distribution companies. The thesis also incorporates three actual examples of distributing short films.
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Promotion of an e-shop
Kratochvílová, Veronika ; Šimek, Pavel (advisor) ; Vasilenko, Alexandr (referee)
The bachelor thesis is focused on problematics of an e-shop.
The main goal is to analyze used methods and processes of advertising on real electronic shop which includes its verification. After, in the evaluation of results, is discussed search of goods Heureka and Zboží.cz. Those informations are shown in charts, where the proportion of used methods clear next to the total results of an e-shop is clear.
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