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The student posture with disorder communication in class collective
MATOUŠKOVÁ, Eva
The thesis deals with selected communication disorders, their occurrence in population, the influence on psyche and the result of a child at primary school. It discusses the possibility of therapy and prevention of these disorders. It concerns the acceptance of pupils by a group, the impact of the disability on their achievement in education and it evaluates an individual approach to each pupil during lessons. It also pursues how a communication disorder affects the position of a pupil in a class as well as the possibilities of speech therapeutic intervention in the surveyed sample.
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The motivation of blood plasma donors between the ages of 18 to 26 in the Czech Republic in 2016
Vilímková, Helena ; Barák, Vladimír (advisor) ; Krebs, Vojtěch (referee)
This bachelor thesis deals with the motivation of blood plasma donors between the ages of 18 to 26 in the Czech Republic in 2016. The first part of the work defines and describes the system of blood donation and its components in the Czech Republic. Furthermore, the work examines fundamental theoretical concepts concerning blood plasma donation and it also explores private plasmapheresis donation centers. Finally, it inspects the motivation of blood plasma donors. The practical part of the thesis analyses author s empirical research. The collected data showed that the biggest motivation factor is financial compensation, despite the fact that positive feeling about oneself goes hand-in-hand with the financial reward in most of the cases. The rationale behind this practice is student s need to enhance their financial situation as they are yet to have full income.
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Marketing research of In Motion company with use of Internet
Stůjová, Barbora ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
Bachelor's work is concerned with marketing market research, which is performed for In Motion company with use of internet. In theorethical part of work are explained important terms and methods related to marketing research and also ways of collecting data. In practical part of work is secondary research of In Motion company with help of SWOT analysis performed together with the primary research with help of questionnaire surveys. The main goal of this work is performing a marketing market research and provision of practical advices and recommendations in order to improve sucessfulness of In Motion Company.
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Analysis of the bitter spirits category and the perception of the brand Becherovka Original in the czech market
Michelík, Martin ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The aim of the thesis is to analyse the bitter alcohol drinks market and to evaluate the brand image of the Becherovka Original on the Czech market and to suggest appropriate recommendations for improvements in perception of the brand amongst the younger generation of customers. The theoretical basis is defined to understand the terms as customer behavior, consumers buying process, brand elements, brand equity, brand value and brand image. In order to achieve the main objective the primary research was carried out. The research was provided by online customer survey. Based on the collected data the whole Czech alcohol market was analysed, with emphasis on the spirits market, especially on the bitter spirits category. Also, the brands marketing strategy was analysed. At last, the perception of the brand Becherovka Original on the Czech market was analysed. The data for the analysis were obtained by the theoretical basis and by the research. The conclusion contains suggested recommendations for the future prosperity of the brand.
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Leisure time of children and family surrounding.
UHLÍŘOVÁ, Lenka
Bachelor thesis on "Activities for children and family environment" is focused on the issues of free time for children, especially for its use from the perspective of children themselves, as well as their parents. The theoretical part deals with a functionality of free time processed form of questions relating to education which in this area blends together with a family atmosphere. Analysing how parents can intervene positively and negatively to the use of leisure time of their children. Further work their way the function of the family and also the function of family environment on development of children especially their interests and abilities. I focus on leisure activity outside of the classroom and on the distribution of teachers who go in for of this free time. . An integral part of the thesis is the result of the negative impact on children in their free time, describing the consequences that may arise and we should try to avoid them. The practical part contains a survey: analysis of the views of parents whose professional focus is not pedagogical direction, parents with at least one of them is a teacher and an analysis of the answers of the children themselves. The research goal of my work is to analyse the general view of children's free time. How children use leisure time as guidance from parents, to what extent their leisure time is influenced by different factors and how far their ideas, wishes are taken into account.
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Investment Decision Making of State and Local Governments
Kula, David ; Fotr, Jiří (advisor) ; Ochrana, František (referee) ; Potluka, Oto (referee)
The topic of this dissertation thesis is collection, analysis and evaluation of information about investment decisions making within public administration bodies. The investment decision making is examined in relation to allocation of public funds on investment activities and projects. The main goal of this thesis is to analyze and evaluate the current status of the investment decision making within the public sector. Subsequently the goal is to offer new or updated knowledge related to these issues, and bring recommendations to improve the investment decision making of public administration bodies. At first, there are described current knowledge in the field of investment decision making. This is followed by an analysis of assessment methods used for evaluation and selection of investment projects. The work is completed by recommendations for investment decisions making in the form of a normative model. The model should increase benefits of public investment expenses for society. There are used data obtained through a questionnaire survey of 430 subsidized firms, 169 state organizational units and state funds and 130 cities, boroughs and counties. Another important source of information was secondary data of selected ministries and agencies, legislation and literature.
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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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Analysis of the company environment
Hladík, Ondřej ; Dvořáček, Jiří (advisor) ; Strouhal, Jiří (referee)
This bachelor thesis deals with methods of analysing the company environment and then using these methods on a company Travel Service, a.s. The primary purpose is to determine main factors affecting the market position of this company. Methods used for analyzing the company environment are introduced in theoretical part of the thesis. For analysing the macroenvironment is used PEST analysis and Porter five force model is used for analysing the critical factors of macroenvironment. The thesis include SWOT analysis and recommendations for the company based on the collected informations.
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Motivation and evaluation of empolyees
Sinkulová, Anna ; Legnerová, Kateřina (advisor) ; Šmíd, David (referee)
My bachelor thesis is focused on motivation and assessment of employees in the company. The aim of this thesis is to investigate the influence of team building and benefits on employees' motivation. Literature based theoretical part of my thesis describes and investigates the real meaning and purpose of motivation and basic motivational concepts. Furthermore, I outlined the basics behind employee benefits, team building and also stated the current given trends in these areas. The practical part is focused on benefit and workplace research and their impact on the general motivation to work and the relations between the employees of the Czechoslovak Commercial Bank (ČSOB). In order to collect the best results, I used the method of questionnaires. Respondents were asked to answer questions considering their satisfaction with the system of employee benefits and the importance of teamwork. Based on the survey results I propose certain changes that should lead to motivation improvement and better job performance.
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Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
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