| |
|
Eseje o ekonomii a managementu: Aplikace behaviorálních věd v organizacích
Houdek, Petr ; Smrčka, Luboš (advisor) ; Belás, Jaroslav (referee) ; Šťastný, Daniel (referee)
The thesis consists of four conceptual articles focused on application of theories and findings of behavioral economics and behavioral ethics in the sphere of managerial science (What Comes to a Manager's Mind: Theory of Local Thinking; A Perspective on Consumers 3.0: They Are Not Better Decision-Makers Than Previous Generations; Professional Identity and Dishonest Behavior; Puppet Master: Possible Influence of Parasite Toxoplasma gondii on Managers and Employees). The thesis contains introductory unifying commentary that deals with the replication crisis in management science and then speculates on the possibilities of behavioral organization economics. Introductory commentary contains also a summary of the main ideas presented in the conceptual articles and complementary empirical studies listed in the Appendix.
|
|
The solid depozited precipitation in the small catchments in the Czech Republic
Fišák, Jaroslav ; Tesař, Miroslav
The samples were collected in two localities differing in the industrial pollutant load. The first locality situated in the Sumava Mts. represents a relatively clean region of the Czech Republic. The second locality is situated in the Northern Bohemia. This locality is represented by the Milesovka Observatory of the IAP ASCR. The region is heavy polluted by the industrial load in this case. The one-shot sample collection in the Sumava Mts. at 28 localities was made on January 4th, 1990. There were shown: i) The ion concentrations in the rime water depend on the industrial load of the region and on the local pollutant sources; ii) The local pollutant sources play the main role in ion concentrations in rime water; iii) The ion concentrations decrease with altitude.
|
|
Comparison of chemical composition of throughfall and deposited precipitation
Chaloupecký, Pavel ; Špičková, Jitka ; Fišák, Jaroslav ; Skřivan, Petr
Since June 2004 throughfall samples in beech and spruce vegetation have been taken at the observatory Milesovka. Ever since 1998 fog water samples have been taken there as well. In this paper are compared the concentrations of main ions and trace elements in throughfall and in deposited precipitation. The concentrations of main ions and trace elements in throughfal are primarily affected by the volume of samples. The highest concentrations of monitored sustances in throughfall were recorded in September and in October when the lowest rainfall totals were measured. The concentrations of monitored sustances were in throughfall mostly higher in spruce vegetation in comparison with beech vegetation. It is probably due to the thicker treetop in spruce vegetation on Milesovka observatory. Due to the thicker treetop a smaller volume of throughfall is let fall and the substances from ambient air are captured more effectively in comparison with beech vegetation. In the case of main ions the lowest concentrations were measured in fog water samples. For trace elements wasn´t data. From comparison with reference locality Lesni potok is obvious that concentrations of monitored sustances in throughfall on Milesovka exceed sharply concentrations in locality Lesni potok. This difference is considerably higher by spruce vegetation in comparison to beech vegetation which indicate that it is necessary take not only local air quality into account but also type of vegetation and thick of treetop which can very significantly contribute to the chemical composition of throughfall.
|
|
Přestup tepla a hmoty u syntetizovaného impaktního proudu
Trávníček, Zdeněk ; Hyhlík, Tomáš ; Maršík, František
A zero–net–mass–flux actuator was used to generate a synthetic air jet. The local mass transfer in the jet impingement configuration was investigated using the naphthalene sublimation method. Based on the heat/mass transfer analogy, the mass transfer data have been converted to the corresponding heat transfer data. The results have been compared with the data for continuous impinging jets; the difference is less than 11%.
|
|
Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
|
|
Economic Aspects of Development of Gastronomy as Part of Local and Regional Cuisine
Kozáková, Petra ; Malcová, Zuzana (advisor) ; Skopová, Věra (referee)
The aim of the thesis is to generally describe Czech gastronomy, its orientation, historical development and position in national culture, to specify the position of gastronomy in official documents about the preservation of cultural heritage and define traditional gastronomy as part of local and regional culture in selected localities and regions. The practical part of the thesis is devoted to the analysis of the impact of traditional gastronomy on current economy - in particular, there are examples of producers of traditional gastronomic products in selected localities and regions of unique cuisine.
|
|
Comparison of quantitative LIBS analysis of steel standards utilizing single-pulse and double-pulse LIBS
Pořízka, Pavel ; Hrdlička, Aleš (referee) ; Kaiser, Jozef (advisor)
In this diploma thesis the differences between single pulse and double pulse laser induced breakdown spectroscopy (LIBS) methods are discussed. The time evolution of laser induced plasma (LIP) parameters, such electron density, plasma temperature, density of ions and atoms is shown. Selected methods for evaluation of plasma parameters (Boltzmann equation, Saha-Boltzmann equation etc.) are also stated. The theoretical bases of local thermodynamic equilibrium (LTE), which is necessary condition for using of previously stated methods for computation of plasma parameters, are discussed. Diploma thesis also contains the description of each component of our LIBS experimental set up and the way of their optimization. Presented theoretical advantages of DP LIBS method are demonstrated on results of experimental measurements of steel standards.
|
|
Strategy of Corporate Social Responsibility in Hilton Worlwide company and its application in local conditions
Švábová, Kateřina ; Mokrejšová, Veronika (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on strategy of corporate social responsibility (CSR) in company Hilton Worldwide. The bachelor thesis is divided into two parts. The theoretical part deals with concept of corporate social responsibility, with the philosophy of CSR, its history and the present. This part also defines key words related to corporate social responsibility like CSR, stakeholders, corporate philanthropy, sustainable development, business ethics and corporate citizenship. It also focuses on the important role of communication in general and also in CSR. The practical part introduces the concept and strategy of CSR in the company Hilton Worldwide. This part also presents hotels Hilton Prague and Hilton Prague Old Town and their activities within the CSR. SWOT analysis as strategy tool was used to evaluate the concept and communication of CSR in both hotels. The final results of analyses showed problems in internal and external communication. Based on results of SWOT analysis are suggested solutions and recommendations that should improve understanding and perception of CSR concept in both hotels, improve internal communication for employees, and use all modern communication tools and channels for communicating information about CSR activities. These measures will lead to increased loyalty and strengthening the company's competitiveness.
|
|
The civil elites at the local level
Koutná, Gabriela ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The main objective of this thesis is the identification and understanding of the mechanisms of recruiting local political elites and their role in the process of democratization of local politics, and in the process of strengthening local civil society on concrete example selected municipality. The case study concerns with the municipality Semily, which was chosen to work as a community with exemplary transparent and open manner of governance. In 2006 there was a significant change in political representation when recruiting new political elites was a top down process led by a particular person according to predetermined priorities.
|
guest ::
