National Repository of Grey Literature 17,177 records found  1 - 10nextend  jump to record: Search took 0.50 seconds. 

Marketingový mix ve vybrané organizaci se zaměřením na komunikaci.
Bábová, Kateřina Bc. ; Kovář, František (advisor) ; Dočkalová, Lenka (referee)
Cílem práce je zjistit a popsat uplatňování nástrojů marketingového mixu, zvláště pak komunikačního mixu ve zvolené organizaci. Na základě získaných informací analyzovat situaci a navrhnout možná opatření.

Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.

Is import of goods from european countries to Czech republic more or less influenced by changes in nominal and real exchange rates than in non european countries?
Vereš, Jan ; Stroukal, Dominik (advisor) ; Slaný, Martin (referee)
This bachelor thesis analyses the connection between import of goods from foreign countries to Czech Republic and the exchange rate changes. The initial hypothesis of this paper is to prove that the depreciation of domestic currency has positive influence on balance of trade balance. For this purpose there is eight econometric models which were created by using time series from years 2003 to 2016. These models are divided in pairs among four chosen countries. For each country two models were created that follow the development of trade balance between Czech Republic and one of the countries in two different time frames. All the models always use the real effective exchange rate, growth rate of GDP for Czech Republic and growth rate of GDP for one of the countries as explanatory variable. It is connected with the second task of this thesis, which is the analysis of the differences in the behaviour of the models that belong to the countries which are members of the EU and these that are not. The aim is to find out whether the existence of tariffs on imported goods from countries out of the EU causes visible differences in the behaviour of the variables that were included in the models. Based on the outcomes of all eight models the main hypothesis has been proved right for three out of four countries. In the models for Germany, China and France the relation of real exchange rate and trade balance came out as positive in long term, in short term the outcome was ambiguous. The second question of this thesis has been answered, but its added value is questionable. The final models for each state do show some noticeable differences and they can be used to determine if the influence of the change of exchange rates on trade balance is smaller or bigger in the countries where tariffs are used. On the other hand, from the results we can learn that the sample of only four countries is insufficient for the deduction of any conclusions.

Analysis of real and nominal convergence of the Visegrad Group in the years 2000-2015
Wikturna, Jan ; Strejček, Ivo (advisor) ; Zamrazilová, Eva (referee)
This Bachelor thesis is focused on a macroeconomic analysis of the process of the real and nominal convergence of the Visegrad Group countries to the old member states of the European Union, called EU-15 during the period of 2000-2015. The objective of the analysis is to confirm or disprove the hypothesis that in the selected period there is a convergence of the economically backward V4 countries with the advanced EU-15 countries and to highlight the factors that are behind the narrowing of the gap in economics and price levels. The theoretical part deals with the ways in which we measure and compare the economic performance and economic level, and explains the different approaches of the problem of economic growth and the subsequent catching up effect. The practical part is focused on a comparison of elected macroeconomic indicators and reference is made to the selected factors to determine whether, and for what reasons, the economic convergence of these selected countries made towards the developed countries of the EU-15. The analytical part confirms the ongoing process of the real and nominal convergence throughout the period, but its course is varied during different times of the period. In conclusion, it is found that the rate varied by the convergence processes and in fact positively affected the V4 countries, that joined the European Union. The incoming dynamics of the convergence, especially the prices, were significantly disrupted by the economic crisis.

Comparison of Selected Impacts of New Frontier and Great Society Programs in 1960s
Kojan, Christian ; Johnson, Zdenka (advisor) ; Fabianková, Klára (referee)
This thesis deals with New Frontier and Great Society programs and their impact on social policy of the United States in the 1960s. The main goal of the thesis is to compare impact of both programs on selected indicators of standard of living with primary focus on the poverty rate. Thesis describes antipoverty measures of both programs and analyzes their impact on the standard of living. Hypothesis stating that the Great Society was more successful than New Frontier at reducing the poverty rate could not be proven true because of the immense influence of strong economic growth in the 1960s. Thesis suggests that the biggest success of both programs was the positive impact of the Great Society on education.

Mobile application for clothing stores
Gronesová, Nikola ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of diploma thesis is to suggest a mobile application for clothing stores. At the same time it takes into account how consumers and businesses are influenced by digital technologies. The app´s name is Digital Closet and its purpose is to organize your closet. Thesis includes a description of a mobile application in general and the well-known operation systems. Then one of the operation systems was set as a basic requirement for suggested application. This thesis also in part analyzes mobile applications at fashion industry. In conclusion, two surveys were conducted. First survey aimed at consumer market and the second one at clothing stores.

The evaluation of the process of recruitment, selection and hiring employees
Siřínková, Nela ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The thesis is focused on the process of recruitment, selection and hiring employees in to the company. The main goal of the thesis is to analyse and evaluate the process of recruitment, selection and hiring employees in selected company and determine conclusions and recommendations which can improve the whole process. The thesis is devided into theoretical and practical part. The theoretical part includes the description of the theoretical bases and background of the topic. The practical part focuses on the selected company, the presentation of its structure, business field and the current processes. The aim is to analyse the process of recruitment, selection and hiring employees, evaluate this processes and suggest particular recommendations.

Middle Income Trap in China
Jarešová, Lucie ; Stuchlíková, Zuzana (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis is focused on issue of the middle income trap and its application on Chinese market. Thesis is divided into three parts. The first chapter deals with concept of "middle income trap" and defines its causes. The second chapter analyses current situation of Chinese economy, also selected problems and trends in economy whitch are related to middle income trap. The goal of the last part is to answer questions whether China is in the middle income trap or manage to escape.

Vývoj asistenční aplikace pro lidi s demencí
Černý, Martin ; Šlajchrt, Zbyněk (advisor) ; Pecinovský, Rudolf (referee)
The aim of this diploma thesis is to implement a presentation layer for the Reminiscence Computer Therapy application. Reminiscence Therapy involves the discussion of the past memories and it is believed to help people with dementia to improve their well-being and sustain their memories. Computer Reminiscence Therapy involves technology in this therapy. The research introduces into Dementia and Reminiscence Therapy with and without using technologies. The application developed as part of this diploma thesis uses picture upload and speech recognition techniques for the memory input. This is used to support remembering of past memories and to increase discussion. The application can be used with or without the carer as well as with friends and family members. The six most important requirements on the developed application are the speech recognition, picture upload, asking questions about the previous recordings, asking questions about tagged friends, using old stories for discussion and presenting the statistics. The application was developed as a part of the competition made by AngelHack organization. Presentation, business and persistence layers of the application are discussed in this diploma thesis as well as user manual and persistence layer implementation of the requirements. The presentation layer was developed using React framework for JavaScript. Other libraries have to be used as well with the most important being Redux library for storing application state. This library affected the structure of the persistence layer.

Interspecific hybridization in Acrocephalus warblers.
Majerová, Veronika ; Reifová, Radka (advisor) ; Kotlík, Petr (referee)
Acrocephalus warblers have gone through the adaptive radiation during last severalmillion years, which gave rise to thirty one species occupying mainly Eurasia,Africa and Australia. The majority of species are morphologically very similar,however, they differ in ecological requirements, migration strategy, and song.Interspecific hybridization seems to be quite common among Acrocephaluswarblers, not only between sister species, but also between more distantly relatedtaxa. The main goal of this study was to determine whether this hybridization leadsto gene flow between species and which factors affect the rate of interspecific geneflow. For this purpose we conducted population-genetic analysis in three Europeanspecies of the Acrocephalus warblers of the subgenus Notiocichla: reed warbler (A.scirpaceus), marsh warbler (A. palustris), and blyth's reed warbler (A. dumetorum).Our results based on the analysis of sequence data from eight nuclear loci indicate,that gene flow between the studied species occurs, but only in one direction. Thegene flow is higher between genetically more related species than betweenecologically more similar species. We also estimated that the reed warbler and themarsh warbler diverged approximately 1,1 million years ago. The blyth's warblerand ancestor of the reed and marsh warbler...