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Corporate culture of chosen companies in the international environment
REŠLOVÁ, Martina
The main aim of this thesis is to specify corporate culture of chosen companies in the international environment and its comparison. For investigation has been chosen small-sized hotels, when one of them is located in the Czech Republic and the second one in Spain. Then was chosen international hotel chain, which has offices in already mentioned countries. For investigation of corporate culture in chosen hotels two surveys were used The Values Survey Module 1994 (VSM 94) and "Color test of semantic differential" (TBSD). By obtained results it was possible to find some differences in corporate culture in small-sized hotels and then suggestion of advice for each of them was made. According to results of the international hotel chain survey it was suggested, how it is possible to make its corporate culture multinational.
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The Effects of the New Deal on the social status of Afro-Americans in selected sectors of the US economy
Schwammenhöfer, Tomáš ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis deals with the effects of the New Deal legislation on Afro-Americans in the 1930s. Specifically, the thesis analytically focuses on the influence of various politician of this program on their social environment within the US economy. For the ease of understanding of whole issue is needed to know the situation of Afro-Americans in the previous decade as well as in the Great Depression. That is the content of the first two chapters. Subsequently there is the outline of the situation leading to the election of F. D. Roosevelt, US President. The last and as well the most important chapter of the whole thesis is devoted to analysis of individual programs and their impact on Afro-Americans. It concludes that the New Deal had both positive and negative influence on this minority, depending on the economic sector and the relevant administration. New Deal generally meant a huge progress in their economic and political affairs.
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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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Global value chains in the coffee industry focused on Vietnam
Klumparová, Adéla ; Vlčková, Jana (advisor) ; Hnát, Pavel (referee)
Aim of this diploma thesis is to describe functioning of global coffee value chains and this knowledge then apply to the coffee industry in Vietnam which serves as a case study. The introductory chapter focuses firstly on institutional background of value chains, processes and management processes used in the agricultural industry. The thesis also contains analysis of global coffee value chain, including the identification of entities engaged in the chain and their contribution to the creation of added value. Next chapter describes the development of the world coffee market and production of the world's major producers and exporters of coffee. The thesis also deals with the topic of economic and social sustainability and the impact of global value chains on the environment. Final part of the thesis concentrates on the position of the coffee industry in Vietnam, its structure and development over the past 40 years. Attention is paid also to a problematic position of small growers or to the opportunities of the development of the local coffee industry.
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Analysis of the russian investment environment focused on foreign direct investment in the selected countries of BRICS
Tuktamyšev, Eduard ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this Master thesis is to analyze investment environment of the Russian Federation by focusing on foreign direct investment in the selected countries of BRICS cluster. First chapter is dedicated to the theoretical definition of the investment climate, observation methods such as PESTEL and SWOT analysis, indexes of the multinational organisation (Global Competitivness Index, Ease of Doing Business a Index of Economic Freedom). This chapter also defines investment incentives and foreign direct investment together with typology of this two terms. Second chapter focuses on the Russian investment policy especially on legislative and administrative investment regulation. Last part of this chapter focuses on development of special economic zones, which parcipate in alocation of the foreign direct investment in Russia the most. At the end of this thesis there are strenghts and weaknesses of the russian investment environment together with opportunities and threats described.
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Selection method of on-premise IT infrastructure conception
Šťastný, Martin ; Gála, Libor (advisor) ; Fortinová, Jana (referee)
The focus of this work is to create a method for the selection of the concept of on-premise IT infrastructure. The document is divided into six chapters, where the first is dedicated to brief introduction and definition of objectives of the work. The second chapter focuses on current state of the problem, which includes research of similar works and definitions of used terms. The third chapter is devoted to describing conceptions as the basis for the fourth chapter, which deals with construction of the method. The fifth chapter is devoted to the verification of the method in a real world environment and last chapter summarizes the whole thesis.
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Marketing Situational Analysis of a chosen Company
Doležal, Ondřej ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
The aim of my thesis is to create an educated description of marketing situational analysis of selected energy company - ČEZ, Inc. The analysis should help the company to better plan its marketing activities and thus succeed in a competitive environment. The theoretical part deals with basic concepts related to marketing as a whole and theoretical background needed for the completion of marketing situational analysis, which includes both PEST analysis, Porter's fice forces analysis, SWOT analysis and marketing mix. Results from those are then applied in practice. The result of each analysis are then formulated into recommendations that should help the company to improve its marketing management.
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Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.
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Analysis of the company environment
Hladík, Ondřej ; Dvořáček, Jiří (advisor) ; Strouhal, Jiří (referee)
This bachelor thesis deals with methods of analysing the company environment and then using these methods on a company Travel Service, a.s. The primary purpose is to determine main factors affecting the market position of this company. Methods used for analyzing the company environment are introduced in theoretical part of the thesis. For analysing the macroenvironment is used PEST analysis and Porter five force model is used for analysing the critical factors of macroenvironment. The thesis include SWOT analysis and recommendations for the company based on the collected informations.
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Competition analysis of ŠKODA a. s.
Bui Thanh, Hai ; Soukupová, Jana (advisor) ; Adámek, Petr (referee)
The aim of this work is to perform a competitive analysis of the company ŠKODA a. s. Using strategic analysis and based on the findings suggest recommendations to increase competitiveness. The bachelor thesis is divided into theoretical and practical part. It contains basic definitions competition competitiveness and description of tools of strategic analysis. The practical part consists the introduction of the company, analysis of micro and macro environment and analyzes the internal resources of the enterprise. Analysis of the external environment is described by the PEST analysis and Porter´s model 5 competitive forces. The analysis used the company´s strategic analysis of internal resources company. At the conclusion of this work are given the strengths and weaknesses of the company and the recommendation to increase the company´s competitiveness.
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