|
|
Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
|
|
|
The Use of Online Marketing Tools for Eshop Psí tlapka
Chu, Hanna ; Pešek, Ondřej (advisor) ; Tsybyktarov, Aldar (referee)
The aim of this bachelor thesis is PsíTlapka.cz eshop evaluation and recommendation for their further development based on performed analysis. Theoretical part describes operating requirements for e-shop visitor comfort and online marketing tools, which are massively used by online eshops aiming to increase their visibility and profit. Analytical part analyses PT.cz eshop as a whole and as parts of online marketing tools. Analysis is mainly focused on usability of webpages and SEO. Final part is focused on analyses evaluation and recommendation for further development.
|
|
|
Website development with web analytics implementation
Kolařík, Miroslav ; Klán, Petr (advisor) ; Galba, Alexander (referee)
The aim of this bachelor thesis is to create a company website according to the latest trends and standards including inherit web analytics implementation. The website should inform new and current customers, raise public awareness about the company and provide data to analyze its usage. The theoretical part briefly describes key terms, such as HTML, CSS and web analytics methods. The practical part focuses on creating website optimized for mobile devices with a focus on basic search engine optimization and successful Google Analytics implementation.
|
|
|
E-shop and marketing
Dulová, Tereza ; Černá, Jitka (advisor) ; Horňáková, Daniela (referee)
The aim of the thesis is to evaluate the marketing environment and factors specific to the selected e-shop on the basis of undertaken PEST analysis and Porter's five forces analysis. One of the outcomes is a SWOT analysis and risk analysis firm, and through web analytics tools Google Analytics is analyse visitors on real company data. The benefit of this thesis is to assess the real situation of the e-shop and propose marketing recommendations.
|
|
|
Marketing communication of company Shoptet with focus on the online channels
Štěpka, Lukáš ; Máchová, Eva (advisor) ; Klimeš, David (referee)
The Bachelor thesis analyzes possibilities for marketing communication of Shoptet (e-commerce developing company) via online channels which are mainly used because of the industry the company operates in. The task of the thesis is to offer a comprehensive look at this wide topic, whose importance has been growing and all companies regardless of their size use it. The author tries to grasp this area, which is currently diversifying into smaller sub-sections, as a one and show the connections between the sub- sections. The first part briefly sums the theory of marketing communications in general and subsequently applies those theories on the company. Descriptive method is used for analyzing various channels and marketing techniques that the company uses in its communications, and puts them into the context of general trends and knowledge in this area. The aim is to create a coherent description of marketing communications, including assessment of its level, which is applicable to the planning and evaluating the communication of other comparable entities.
|
|
|
Social plugins: history and usage
Habartová, Lucie ; Šlerka, Josef (advisor) ; Zbiejczuk, Adam (referee)
Thesis aims to present the current situation of social plugins growth. It examines social plugins from users and website owner point of view. At the beginning, the work reminds of web present emergence and comes after with emergence of social plugins. Work examines also the terminology of term "social plugin". Social plugins (as is Facebook Like button) are described in chapter Type of social plugins, after this comes chapter about practical usage of social plugins. Parts of this chapter are case studies and evaluations of advantages and disadvantages. Last chapter follow social plugins from the user's point of view. The subjects of examination are motivation to share information online and present results of studies and research, which has been prepared by author of this thesis. In enclosure can be found complete list of the most exploited social plugins including their functions and possibilities of usage.
|
|
|
Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
|
|
|
Online Propagation of Web Portal
Sobková, Jitka ; Dufek,, Ondřej (referee) ; Luhan, Jan (advisor)
The subject of the thesis Online Propagation of Web Portal is formulation of recom-mendations for online campaigns for selected business entity. In the first chapter are defined basic concepts of Internet advertising as part of marketing and terms of web analytics. In the second chapter, there are internet campaigns analyzed using web analy-tics. On the basis of this analysis are formulated specific recommendations in the third chapter. The fourth chapter deals with the evaluation of modified campaigns. The fifth chapter deals with the evaluation of the results and the formulation of final recommen-dations.
|
|
|
Web Page Visitor Monitoring
Jelič, Martin ; Očenášek, Pavel (referee) ; Burget, Radek (advisor)
This Bachelor's Thesis deals with web analytics, its terms, principles, related problems and their solutions. There are described at large a few tools for web analytics. The focus of this work is the design and implementation of a new web analytics tool that allows to monitor the web page traffic and evaluate the obtained data for internet project management purposes. There are shown the results of testing the mentioned tool in real traffic and the comparsion with the results of the existing tools, which differ from the new tool in some characteristics. The work discusses the advantages of using the MongoDB document-oriented database for website traffic monitoring purposes as well.
|
|
| |
guest ::
