Original title: Nástroj pro určování atribuce online marketingových aktivit
Translated title: Tool for Determining Attributions of Online Marketing Activities
Authors: Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta informačních technologií
Abstract: [cze] [eng]

Keywords: attribution; attribution models; campaign; medium; page views; visit; visitor; web analytics; atribuce; marketingová kampaň; modely atribuce; návštěva; návštěvník; webová analytika; zdroje; zobrazení stránek

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/187661

Permalink: http://www.nusl.cz/ntk/nusl-412893


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2020-07-11, last modified 2022-09-04


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