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Personnel marketing at Higher Education Institutions
Šutková, Lucia ; Tureckiová, Michaela (advisor) ; Dvořáková, Miroslava (referee)
The diploma thesis "Personnel Marketing at Higher Education Institutions" deals, in its theoretical part, with the description of personnel marketing, its definition and meaning. The first chapter of the theoretical part describes its division into external and internal personnel marketing. The second chapter focuses on the selected activities of external personnel marketing at higher education institutions, building a school image and using social networks to recruit new workers. The third chapter describes selected activities of internal personnel marketing, namely internal communication, organizational culture and development and education of staff. In the research part, the questionnaire survey explores the use of personnel marketing at higher education institutions, supplemented by an analysis of the publication of vacancies on the websites of aforementioned institutions. On the basis of the results of the investigations, at the end of the thesis, proposals and recommendations for improvement of personnel marketing are provided. The aim of the diploma thesis is to describe the applicability of personnel marketing at higher education institutions through its selected activities. KEYWORDS personnel marketing, high school staff, image of the school, social networks, internal communication
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Marketing Communicetion of the Primary School
Furáková, Jana ; Trunda, Jiří (advisor) ; Paulovčáková, Lucie (referee)
Marketing communication of the primary school ABSTRACT The bachelor thesis deals with the issue of marketing communication in education. The aim of the thesis is to compare marketing communication of primary schools in the capital city and primary schools the district of Nymburk. The thesis is focused on the comparison of marketing communication between those schools and parents of pupils who attend them. These findings will be based on electronic questionnaires which were sent to parents of pupils from five primary schools in Prague 12 and five primary schools in the district of Nymburk. The aim of the interview will beat least 70 % return on the total of 300 questionnaires sent out. Subsequently, the questionnaire survey will be evaluated and differences in marketing communication in Prague and in Nymburk district will be analyzed. The research focuses on the differences in the marketing tools used, the complexity of the informations provided through the primary school website, and the question if communication is the most important factor in the choice of primary school. It also shortly addresses the product of the school, which is closely connected to marketing communication and mix. In conclusion, the thesis states the state of both primary schools districts compared. The comparison takes into...
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Personnel marketing at Higher Education Institutions
Šutková, Lucia ; Tureckiová, Michaela (advisor) ; Dvořáková, Miroslava (referee)
The diploma thesis "Personnel Marketing at Higher Education Institutions" deals, in its theoretical part, with the description of personnel marketing, its definition and meaning. The first chapter of the theoretical part describes its division into external and internal personnel marketing. The second chapter focuses on the selected activities of external personnel marketing at higher education institutions, building a school image and using social networks to recruit new workers. The third chapter describes selected activities of internal personnel marketing, namely internal communication, organizational culture and development and education of staff. In the research part, the questionnaire survey explores the use of personnel marketing at higher education institutions, supplemented by an analysis of the publication of vacancies on the websites of aforementioned institutions. On the basis of the results of the investigations, at the end of the thesis, proposals and recommendations for improvement of personnel marketing are provided. The aim of the diploma thesis is to describe the applicability of personnel marketing at higher education institutions through its selected activities. KEYWORDS personnel marketing, high school staff, image of the school, social networks, internal communication
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Influence of the modern IT/ICT on the enterprise communication
Ondrová, Lucie ; Střížová, Vlasta (advisor) ; Hadamčík, Lukáš (referee)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
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Communication process in selected municipality
KOSTRŮNEK, Štěpán
This work deals with the communication process in small town called Malšice. In introductory theoretic part there is a definition and description of municipalities (definition, municipal authorities), definition and characteristics of communication (communication function, types of communication, verbal and nonverbal communication, communication between citizens and Office). The application section describes the current communicational process in small town Malšice. It is focused on the internal and the external communication including communication channels and means, on the comparison with other small town and proposal for changes to improve the current state of communication.
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