Original title: Marketingová komunikace základní školy
Translated title: Marketing Communicetion of the Primary School
Authors: Furáková, Jana ; Trunda, Jiří (advisor) ; Paulovčáková, Lucie (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: external communication; internal communication; marketing; marketing communication; marketing mix; primary education; public relations; marketing; marketingová komunikace; marketingový mix; public relations; vnitřní komunikace; vnější komunikace; základní škola

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/109365

Permalink: http://www.nusl.cz/ntk/nusl-404862


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-10-19, last modified 2019-10-20


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