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Strategie rozvoje Veletrhů Brno, a.s.
Makarov, Maksim
The bachelor's thesis focuses on the proposal of a strategy to improve the competitiveness of Veletrhy Brno, a. s., keeping in mind the changing trends. The theoretical part of the work describes crucial moments from the course of industrial revolutions and the emergence of digitization: what role do social networks play, why is advertising necessary and what technologies are currently available. The practical part analyses the company's internal parts, researching and analyzing competitors. Based on the analyses, a recommendation will be proposed to help in a faster transition and implementation of actions in a hybrid form.
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Communication Mix of the company
Pernicová, Lenka ; Hudcová, Vladimíra (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the communication mix of DCT Czech s.r.o. The aim is to attract new customers and improve sales of cleaning systems in the Malaysian market. The first part deals with theoretical foundations, followed by an analytical section describing the current state of the company. Based on marketing analyses of both internal and external environments of the company, solutions are proposed that should lead to improvements in individual elements of the communication mix.
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Konstrukční řešení veletržního stánku
Vondruška, Jan
The main goal of the thesis is construction design of the exhibition stand for the specific company according to the architectural specifiations. The first part deals with the general characteristics of fairs and exhibition stands from history to the present. There are presented types of stands, main areas of stands and also basic ergonomic requirements for their design. In the second part is first described the realization from the perspective of the realization company and then the construction deisgn is fully described and documented.
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Design markets/weeks as a new phenomenon of exhibiting and selling design works
Janovcová, Zuzana ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
This Master thesis is entitled to Design Markets/Weeks as a new phenomenon of exhibiting and selling design works. It focuses on a market research due to increase of these events in recent years. The aim of the thesis is whether there is a possibility of entry of another design fair to the area of Prague with regard to current competition, availability of exhibition premises, number of exhibitors and visitors. The theoretical part describes concepts of design, design week and phenomenon, as well as the support of design in the Czech Republic, the possibility of exhibiting and selling design works and conditions for hosting a design week in the Czech Republic. In the practical part observed subjects are presented and based on the data obtained from the organizers and from other available sources the market analysis for period 2011-2016 is presented.
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Evaluation of Marketing Communication
Fialová, Denisa ; Tichá, Ivana (advisor) ; Jana, Jana (referee)
The topic of the thesis is evaluation of marketing communication. In the theoretical part is performed literature review within which are characterized important concepts for this elaboration. They are marketing, communication, marketing communication, communication mix and marketing research. Practical part is completed by marketing research which was performed in the fairs in Bratislala and Prague.
In the second part of thesis are applied theoretical solutions to the analysis of marketing communication of particular company which is for purposes of this thesis JV Pohoda, s. r. o. selling luxury furniture. The aim of the evaluation was to determine what is the shopping behavior of visitors of the fair, which is their awareness of communication mix of company, and if fairs are valuable form of communication for the company. Based of the evaluation results will be submitted suggestions for improve efficiency of communication activities of the company. They are outcome and part of this thesis.
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Proposal of Communication Mix of the Selected Company
Davčíková, Gabriela ; Korcová, Barbora (referee) ; Milichovský, František (advisor)
The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.
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