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Generation Z' s attitude to shocking advertising
Procházka, Ondřej ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on Generation Z and its attitude towards shock advertising. The theoretical part is firstly devoted to the definition of advertising and shock advertising. Next, it introduces Generation Z, its specifics and key attitudes. The practical part of the thesis describes the attitudinal research through in-depth interviews with ten respondents. Finally, the main findings from the research are presented in the form of eight key attitudes held by Generation Z towards shocking advertising.
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Teaching Media Education for Students with Special Educational Needs in Primary School
Švarcbeková, Markéta ; Bartoňová, Miroslava (referee)
The rigorosum thesis deals with the teaching of media education at the first stage of primary schools with a focus on children with special educational needs. It is based on the study of professional literature, current school legislation and the practice of the author - a teacher at the first stage of primary school. The thesis consists of three parts. The first, theoretical part defines the basic concepts, teaching media education, its inclusion in the RVP ZV. It also provides a brief overview of teaching media education abroad (France, the United Kingdom and Germany). The second part of the rigorous thesis contains the results of a research survey, a questionnaire survey focused primarily on teaching, aids in media education, subjects in which media education is included and the problems that most often occur in teaching media education according to teachers. Furthermore, the work contains an analysis of lessons in which media education is included as a cross-sectional topic. Rigorous work contains interviews with teachers, which are then analyzed using open and axial coding. Rigorosum thesis provides a view of teachers on the teaching of media education. It brings the finding that the age and lack of education of the teacher affects the teaching of media education, the choice of aids and the...
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The attitudes of generation Z towards fashion brands
Čepelova, Anastasia ; Hejlová, Denisa (advisor) ; Ježková, Tereza (referee)
This bachelor thesis involves around generation Z and its attitudes towards luxury fashion brands. The first part focuses on the theoretical background. First it defines the key concepts of fashion, luxury and its position in modern world, then it is put into context with the fashion brands and their marketing strategy. It continues with the description of the key influences and attitudes of generation Z, based on the previous research conducted on this topic. Second part consists of the research itself, describing the chosen method of in depth interviewing and open code analysis. The conclusion contains the outcomes of the research, describing the six main factors generation Z considers when it comes to luxury fashion purchases.
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Inclusion in the Pre-school Education System
Vlachová, Jana ; Hájková, Vanda (referee)
The rigorosum thesis deals with the inclusive education in nursery schools in the Czech Republic. It is based on specialized literature, an overview of legislative changes in preschool education and longtime experience of its author, a preschool special educator. The thesis consists of three parts. The first, theoretical one, defines basic concepts and cornerstones of school inclusion as well as the role of its main actors from the point of view of both positive and negative impacts the school inclusion may have on them. It also brings a brief outline of the preschool inclusive systems in Great Britain, Sweden, Norway and Finland. The second part gives an overview of the preschool inclusive education in the framework of current Czech education system including some information and experience gained during the author's professional carrier. Personal experience of visits to some nursery schools in Sweden and Finland is also included. The third part of the thesis brings findings of a quantitative survey oriented to expert and lay attitudes to the preschool inclusion. It examines the attitudes and opinions of some inclusion actors, namely professional teachers and parents, in the first years of its implementation providing a perspective on preparedness of the respondents for inclusion. The survey...
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The relationship Czech majority and national minorities in the region of South Bohemia
Pána, Lubomír ; Pešková, Vladimíra (advisor) ; Prorok, Vladimír (referee) ; Pecka, Emanuel (referee) ; Švejda, Gabriel (referee)
Práce se zabývá zkoumáním problematiky národnostních menšin v kontextu Jihočeského kraje. Vychází ze skutečnosti, že současná společnost čelí problémům, které jsou historicky dané a navíc, které jsou způsobené imigrací. Vychází z rozsáhlého výzkumu, který byl proveden v Jihočeském kraji a který zkoumal jednak vztahy většinové populace k národnostním menšinám, na druhou stranu také věnoval i vztahům menšin k většinové populaci. Nabízí návrh koncepce Jihočeského kraje ve vztahu k národnostním menšinám. Je přínosná především z hlediska možnosti praktické aplikace získaných poznatků, ale může posloužit jako základ pro další analýzu dané problematiky, jednak v kontextu Jihočeského kraje, ale také na obecnější úrovni.
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