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FROM TEXT ANALYSIS TO DISCOURSE INTERPRETATION OF DONALD J. TRUMP'S TWEETS
KRATOCHVÍLOVÁ, Nela
Since its creation in 2006, the social platform Twitter has already excelled its function of a medium, originally designated to facilitate sharing experiences, reflections, and ideas. Most operating systems enable access to the Twitter application and this communication platform is being used in both media and marketing fields, for educational purposes, as well as in politics as a means of communicating information and sharing messages considered important enough to be published on the platform. Using Twitter for communication purposes on the political scene is still a fairly new phenomenon and therefore an interesting subject for a linguistic analysis. The diploma thesis uses textual analysis and discourse analysis to describe and to interpret the linguistic strategies employed by the former American President Donald J. Trump in his Tweets. The data - two data sets - subjected to the analysis were collected from the period during the presidential campaign in 2020. The first data set covers the period at the beginning of the campaign, whereas the second data set includes Tweets posted towards the end of the campaign, close to the Election Day. The analysis combines the use of Czech National Corpus tools, namely the application KWords, and a microanalysis of the chosen data sample in order to identify dominant linguistic strategies and to interpret in which way(s) they contribute to the communication strategy of the American President on Twitter. With respect to the field of study, the thesis illustrates the importance of mastering the skills of a textual analysis and discourse interpretation, both prerequisites necessary for a translator, in the proper understanding of the communicative function of a text without which achieving a quality translation into the target language would not be possible. The thesis is written in the English language.
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How Czech journalists use social media?
Kofroňová, Johana ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
1 Abstract Social media are a part of journalistic work for several years now. One of them, Twitter, plays a major role in the journalistic world. With its speed, conciseness and algorithm setup, it has become the best place for journalists to meet, share information and interact with their readers. This paper examines how seven selected Czech journalists use Twitter. It follows journalists' profiles and analyses their published posts over three months on Twitter (March, April and May 2022). At the same time, each journalist was interviewed to analyse both their social media activity and how they use the networks for their work. Journalists from both, private and public service and audio-visual and written media were selected for this paper. The analysis shows that journalists overwhelmingly present themselves on social media in a purely journalistic way - as journalists who are part of the media. In the vast majority of posts, journalists shared the work of their media outlet and their colleagues. In interviews, journalists most often reported that they saw social media as a way of presenting their work and their colleagues, but also as a tool to help them gain greater insight and simplify access to information. In addition to the benefits, journalists also perceive the complications that social networking...
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Aspects of social media use by basketball clubs
Němec, Jiří ; Ruda, Tomáš (advisor) ; Crossan, William Morea (referee)
(En) Title: Aspects of social media use by basketball clubs Objective: The main goal of the thesis is to propose fitted and simply applicable activities to improve the social media communication among cooperating club fans and other target groups of users. In order to reach the goal it was necessary to study a suitable literature and analyze external and internal data that monitor their activity on social media. Methods: questioning (electronically), in-depth interview, data analysis (external and internal), monitoring of clubs social media activities, scoring model Results: Within the determined parameters, BK JIP Pardubice got the best review of all seven cooperating clubs. Last season the club had the best content on Facebook page. The club also got lots of positive points in matter of Total Page likes, Talking About, Engagement and Impressions. On the other hand, the clubs Orli Prostejov and NH Ostrava got the pretty poor review. The best Instagram profiles had clubs NH Ostrava and USK Prague. On the other hand, Orli Prostejov received the least points because of non-existing club Instagram account. Based on the gathered knowledge, there were made some recommendations as: Definition of measurable goals Before start of the season determine relevant value of parameters such as Total Page Likes...
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Use of Twitter by Czech Companies
Škramlík, Robert ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
Companies constantly seek for new opportunities how to get closer to their customers and one of the actual way leads through social media. In this bachelor thesis, I am going to cover the environment of Twitter. Theoretical part of the work is focused on concept of Twitter, its potential for business activities and introducing tools for extending Twitter experience. In practical part, I am analyzing an actual use of Twitter by czech companies, especially their timelines.
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