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Product launch marketing plan on B2B engineering market
Černohousová, Anežka ; Vávra, Oldřich (advisor) ; Kusá, Pavla (referee)
This diploma thesis deals with product launch marketing plan on B2B engineering market. The aim is to describe the marketing plan and comment it in terms of complexity and depth of this plan. The theoretical part describes the marketing plan and its parts considering the specifics of small business on B2B market. The practical part covers comments on the particular marketing plan in detail and suggests indicators which evaluate successful product launch. Finally, the conclusion evaluates marketing plan briefly and presents several suggestions to improve the plan based on specialized publications.
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Marketing strategy of a selected company
Petříková, Petra ; Průša, Přemysl (advisor) ; Koplík, Dalibor (referee)
This thesis deals with the analysis of the marketing strategy of the company Magneton a. s. This company focuses on production of electrical accessories that are used in passenger cars and trucks, in agricultural ans construction machinery and in other special applications. Magneton products reach its customers all around the world and the company supplies almost 50 countries. The thesis is devided into two parts. At the theoretical part there are general marketing statements, concerning marketing strategy. The practical part deals with analysis of the particular marketing mix of the company. At the end of this thesis the SWOT analysis and recommendation are mentioned.
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The use of event marketing as a part of company's marketing communication
Topičová, Markéta ; Král, Petr (advisor) ; Šojdel, Václav (referee)
The diploma thesis deals with the use of event marketing in the communications strategy of OBO Bettermann Praha which operates in business-to-business market in electrical engineering. The first part looks into event marketing from a theoretical point of view. The second part firstly introduces the company OBO Bettermann Praha and its marketing communications. Subsequently is the influence of event marketing on the company's business relations with its customers and business partners explored (currently the main pillar are theater evenings). The survey is conducted by online quantitative questioning of event's participants and qualitative in-depth interview with the director of the company. The survey results are evaluated in the final chapter of the thesis.
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Marketing strategy of the company working on the B2B market
Prokopičová, Lucie ; Průša, Přemysl (advisor) ; Herrmann, Jaromír (referee)
This thesis deals with the analysis and discription of the marketing strategy of the company AkzoNobel Aerospace Coatings, the largest paints and coatings company, focusing on development, production and distribution of various types of paints and coatings around the world. The thesis is divided into two parts, theoretical and practical. At the first one there are just general marketing statements, concerning marketing mix and marketing strategy, the other one is devoted to analysis and discription of the particular marketing strategy and market share of the company both from global and Czech point of view. The very important part also creats the independent research within using the AkzoNobel's coatings and paints by the selected Czech companies.
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