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Gastronomy and Tourism - Gourmet Tours
Agafontseva, Tatiana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
Nowadays it is becoming more popular to travel and at the same time to get acquainted with the gastronomy and the culture of a foreign country. The theme of this thesis is the gastronomic tourism and the offer of gourmet tours. The aim is to evaluate the current state of gastronomic tourism with the help of analysis of tours for gourmets offered by Czech and Russian travel agencies. Rating is based on the offer of gourmet tours listed on the websites of travel agencies.
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Accounting and taxation in tourism
Koudelová, Martina ; Müllerová, Libuše (advisor) ; Janhubová, Jaroslava (referee)
The diploma thesis is dedicated to tourism. It examines historical development and legal framework of tourism, attemps to discuss the accounting, tax and tour prices calculation. The focus is nevertheless on accounting of the arrangement of sale of tours with the posibility of comission capturing, accounting of advances or cancellation fees, accounting transactions denominated in foreign currencies or vouchers viewing. It describes value-added tax as well as income tax. Attention is paid to the company Čedok in order to show some areas of financial statement of this company together with general accounting principles. The thesis is accompanied by several examples, tables and graphs.
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Lowland forests in Czech Republic
NOVOMĚSTSKÁ, Markéta
Novoměstská M. 2015: Lowland forests in Czech Republic - educational project. Bachelor thesis, Faculty of Education, University of South Bohemia in České Budějovice. 56 pp. The main aim of this thesis is to inform ISCED 2 school pupils about the landscape of Czech Republic, specifically about the large herbivores role in the forest structure and with the traditional ways of forest management, through the use of educational program - tour in National Park Podyjí. This thesis is divided into two parts. The theoretical part describes the landscape development since the last ice age, emphasizes the importance of old or dead trees in forest and the introduction to NP Podyjí. The practical part describes the tour itself. The results of the knowledge test of the tour attendants are included in the thesis. The knowledge of lowland forests was significantly higher not only immediately after the tour, but also one year after the tour attendance. The educational program can thus be evaluated as permanent effective in the sense of gained knowledge about lowland forests.
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Business plan of a tour operator
HAVLÍČKOVÁ, Daniela
The topic of this bachelor thesis is Business plan of a tour operator. The main goal was to create a business plan in order to found a tour operator in the city of Moravský Krumlov. The work is divided into a theoretical and a practical part. The theoretical one deals with basic concepts related to the topic of this thesis. The practical part concerns the creation of a specific business plan. The plan describes the tour operator as well as its product which is going to be offered. Analysis of competition and potential customers are also included as well as the establishment of an appropriate marketing and business strategy. In the financial plan were compiled the main financial statements: opening and closing balance sheets, profit and loss account and statement of cash flows. All above is followed by a SWOT analysis and evaluation of any possible risks. At the end of the work is the created business plan evaluated from the point of its viability.
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The socio-economic status of the clients of the travel agency PET-TOUR s.r.o.
LOUDOVÁ, Monika
The main aim of this bachelor thesis is to specify the socio-economic status of the clients of the travel agency PET-TOUR s.r.o. and determine if the status has effect on the choice of tour's character. The primary monitored variables of the clients of the chosen travel agency are the gender, the age, the place of living, the education and the income. The theoretical bases with the practical research of this thesis form the basis for suggestion and innovation in the travel agency's offer.
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The analysis of the offer of tours to the Caribbean subregion provided by tour operators
Wachalová, Veronika ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
The Bachelor's thesis aims to analyse and compare the offer of tours to selected destinations of the Caribbean subregion provided by Czech touroperators. The first chapter defines various terms related to this topic. The next part describes factors affecting tourism and specific conditions for development of tourism in the Caribbean subregion. The practical part aims to elaborate a complete analysis and a comparison of the offer provided by particular Czech tour operators. The thesis also includes evaluating the demand for tours and holidays to the Caribbean represented by Czech clientel and its preferences when choosing a tour or holiday to an exotic destination.
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Analysis of the market for extended weekends tours
Frenclová, Jana ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.
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The offer analysis of tours to Mexico provided by travel agencies
Bradová, Lucie ; Valentová, Jana (advisor)
This bachelor thesis deals with travel agencies offering tours to Mexico, their analysis and comparison. The first part defines the general conditions of tourism development and their specific characteristics in the destinaton Mexico. The second part focuses on the analysis of tours to Mexico by czech and some foreign travel agencies. In the second part is also the comparison of individual residence and cognitive tours of all analyzed travel agencies.
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ANALYSIS OF CZECH TRAVEL AGENCIES OFFER
CHALUPSKÁ, Lucie
The first aim was to define the market of travel agencies in the Czech Republic. Secondary data were used to discover trends including marketing trends and to compare Czech market with abroad markets. Next aim was to do an interview about financial crisis with travel agencies in Ceske Budejovice. Found out data were used for the next proposal. To be able to compete with German travel agencies Czech ones should initiate more chartered flights and adjust first minute and last minute benefits. To face up financial crisis travel agencies should have advantageous offers (different discounts, grant loans). It would be good to target the young people using the internet. Finally, the total number of travel agencies in the Czech Republic is supposed to decrease because big travel agencies are getting popular than small ones.
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Transformation of the selected travel agency VS Tours into a touroperator
Schmittová, Helena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
This final thesis deals with the process of transforming of the selected travel agency VS Tours into a touroperator. All formalities and practical steps that are necessary for a successful process are analyzed and evaluated. In the first part general legal conditions for tourism industry in the Czech Republic as well as the formal transformation process are described. The second part first introduces the existing travel agency VS Tours and deals further with practical aspects of its transformation into a touroperator, including drafts of the necessary documents. The third part solves purely the practical aspects of the matter. A proposal for a profile product of the new touroperator, its marketing strategy and revenue calculations are presented. The work as a whole proposes a complex plan for transforming the travel agency VS Tours into a touroperator. The work can also be generally seen as a guide for any other travel agency planning a similar step.
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