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Information System of the Visitor Center
Sokl, Karel ; Očenášek, Pavel (referee) ; Trchalík, Roman (advisor)
Thesis is focused on creation of an information system for a visitor center in Olomouc. This document describes whole lifecycle of that reservation system, including requirements specification, system design, its implementation and testing. Final system will be deployed in museum, where it will handle the control of turnstiles, ticket reservations and sales.
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Information System for Tickets Reservation
Elman, Michal ; Křivka, Zbyněk (referee) ; Lukáš, Roman (advisor)
The aim of this bachelor's thesis is implementation of information system for bus lines tickets sale and reservation. At the beginning the requirements are analyzed in detail, then the solution is designed and implemented. Standard technologies for the web application development, like PHP, MySQL, HTML, CSS, JavaScript, are used.
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The analysis clubs in Mattoni NBL and their work with fans
Hubálek, Michal ; Crossan, William Morea (advisor) ; Nikodým, Jiří (referee)
Title: The analysis clubs in Mattoni NBL and their work with fans Objectives: The main objective of the work is, how the clubs work with their fans. The thesis also shows the marketing of the clubs, marketing mix, promotion, promotion actions and fan base. The data, which I recieved from the clubs, I compare and analyse. From this data I deduce conclusions, which can improve communication and the presentation of the clubs to the public and can help improve attendance. Key words: marketing, promotion, merchandising, charity, attendance, tickets, fan, basketball
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Information System of the Visitor Center
Sokl, Karel ; Očenášek, Pavel (referee) ; Trchalík, Roman (advisor)
Thesis is focused on creation of an information system for a visitor center in Olomouc. This document describes whole lifecycle of that reservation system, including requirements specification, system design, its implementation and testing. Final system will be deployed in museum, where it will handle the control of turnstiles, ticket reservations and sales.
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Black market for tickets to sports and cultural events: an error or intention?
Šoral, Dalibor ; Šťastný, Daniel (advisor) ; Chytilová, Helena (referee)
Black market for tickets to sports and cultural events presents a widespread problem. The existence of this phenomenon leaves a question open whether this phenomenon has been deliberately generated by managers and organizers who then benefit from it or whether this phenomenon arises as a side effect of mispricing. My paper is exploring the black market in the Czech Republic for tickets to football matches, theater performances and concerts of popular music. Prices are set at levels lower than the equilibrium level, managers and organizers pursue other interest than profit maximizing from admission. The black market is not supported because of profit maximization; on the other hand there is no motivation to prevent it. Costs of avoidance could be higher than loss income.
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Analysis of sports clubs behavior: Do clubs maximize revenues from ticket sales?
Miškovský, Karel ; Janíčko, Martin (advisor) ; Bolcha, Peter (referee)
A general tendency in ticket pricing that is used by sports clubs all around the world is to set prices in the inelastic part of the demand curve. Despite this there have been complaints by soccer fans in the Czech Republic who believe that ticket prices for the Czech premier league are too high. To show the real situation, price elasticities were computed based on data from seasons 2006-2010 that were provided by three Czech soccer clubs. To achieve this, demand functions have been nailed down, assuming the possibility to price-discriminate between two types of demands, one for high quality seats and the other for low quality seats. The results show that Czech soccer teams behave like a normal profit maximizing monopolist firm and therefore the fan hypotheses about the prices being too high had to be rejected.
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