Original title: Analýza klubů Mattoni NBL a jejich práce s fanoušky
Translated title: The analysis clubs in Mattoni NBL and their work with fans
Authors: Hubálek, Michal ; Crossan, William Morea (advisor) ; Nikodým, Jiří (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: attendance; basketball; charity; fan; marketing; merchandising; promotion; tickets; basketbal; charita; fanoušek; marketing; merchandising; návštěvnost; propagace; vstupenky

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/54217

Permalink: http://www.nusl.cz/ntk/nusl-323511

The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04

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