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Media entertainment and politainment. Case study: Presidential elections in the Czech Republic
Sova, Matouš ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The present thesis "Media entertainment and politainment. Case study: Presidential elections in the Czech Republic" analyses political communication in the presidential election campaign in the Czech Republic. Political institutions are increasingly dependent on mass and new media. The notion of politainment is now an integral part of political news. The main aim of this paper is to introduce this concept in the context of the contemporary nature of political communication. The elements of politainment are analysed in the campaigns of the two most successful candidates applying for Head of state of the Czech Republic, Andrej Babiš and Petr Pavel. My primary focus is on the television appearances of both candidates in televised debates on Czech Television, FTV Prima and TV NOVA, which were the highlight of the entire presidential campaign. I was interested in the content of both candidates' messages and the overall character of the debates. In this thesis I am going to answer the following selected questions: What is the role of political communication in politics? How has its form changed since the 1990s? What do we mean by the term "politainment"? What are positive and negative aspects of politainment? What were the issues raised during the presidential campaigns? Can we consider the historic first direct...
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Presidential Candidates 2023: Social Networks Vs. official debates
Brhelová, Tereza ; Perottino, Michel (advisor) ; Brunclík, Miloš (referee)
The following thesis focuses on the phenomenon of social media in the context of political campaigns. The theoretical part of the thesis deals with the growing trend of using social networks for political communication and marketing purposes. A large part of the thesis is devoted to the direct presidential election, which is considered a relatively new phenomenon in the Czech environment, not yet so anchored in the political context. The practical part of the thesis is built with the help of quantitative content analysis, thanks to which it was possible to analyse a large amount of data from social networks and TV debates. This data is central to the resulting answers to the research questions and hypotheses, which concern the comparison of the selected candidates' communication on social networks in the debates. Thus, the aim of this thesis is to provide an analysis that can be used to compare how the communication of the selected political actors on social networks differs from their communication in the official TV debates.
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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TV debates as an tool of pre-election communication of candidates in the Presidential election 2018
Kostelecký, Martin ; Konrádová, Marcela (advisor) ; Rosenfeldová, Jana (referee)
This thesis deals with the presidential debates in the second round of the presidential election in 2018, when Miloš Zeman and Jiří Drahoš met in duels. In the theoretical part of the thesis, I will explain the concepts related to the political communication and introduce the development of political campaigns. Then, I will focus on the development and history of political debates in the world as well as in Czechia. I will also focus on Czech television market and the differences between public and commercial broadcasters. In the practical part, I will perform a quantitative content analysis, which aims to determine whether the candidates used the topics, that the Public Opinion Reseach Center (CVVM) evaluated as the most important for the public. Next, I will perform a pragmalinguistic analysis, which will help to find out whether any of the debates favored any of the candidates. I will also compare the formats of the debates as well as the topics discussed to find out the differences between debate on public and commercial broadcaster. The thesis concludes that there are differences in the concept of debates between public and private television, both in the choice of topics and format, and in the favoring of candidates. It also finds that candidates use the topics which the public considers most...
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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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